Marketing promotion hot spots calendar in May

As we enter May, the tenderness of late spring and the passion of early summer are intertwined; the drizzle of April washes away the haze in the sky, and a vibrant season is about to arrive.

With the refreshing breeze of early summer, let’s take a look at the hot materials collected by Canva in May~

Monthly keyword: [Youth boiling]

The festivals in May are always full of vitality. Whether it is Labor Day that pays tribute to workers, Youth Day that cheers for youth, or Mother's Day that eulogizes maternal love, they are all full of sincerity and enthusiasm.

1. Labor Day

The May Day holiday is in late spring and early summer, with clear skies, making it a perfect time for traveling. However, major businesses have to work hard to add fuel to everyone's rising desire for enjoyment and consumption.

Key Angles

1. Visually: The design style of this node is very diverse and can be developed in combination with the attributes of the brand and the product itself. If you want to commend past hard work, then design elements such as certificates and posters are good choices.

2. Creativity: Tourist attractions and restaurants can take the opportunity to offer discounts and promotions; more traditional and serious brands can express their respect and gratitude to workers; high-tech, Internet, electronic products and other industries that bring convenience to people can emphasize that their labor exchanges for consumers A higher quality of life.

Case Showcase

1. OnePlus

The copy of the poster is the highlight. The new mobile phone with full functions "those who are capable can do more work" brings users a comfortable user experience and convenient "little effort", which fully reflects the considerateness and warmth of the product.

2. Dianping

Dianping, a website that specializes in recommending all kinds of delicious food, expressed its deep respect to its core users, the professional foodies. "Not missing three meals a day, but also having midnight snacks and milk tea" accurately summarizes the huge "workload" of foodies every day.

3. 360 Security Guard

Although the threat posed by the epidemic is gradually decreasing, people should not be careless and underestimate the enemy. The poster writes "May" as the "cover-up month" which means "cover up in spring and keep cold in autumn", aiming to remind people that they must never relax when it comes to their own safety.

4. Lenovo

This poster expresses the pain of contemporary workers in a humorous way, saying that even though Labor Day is a holiday, one still has to work hard, and in the end one can only "let it go", which fully resonates with the audience.

5. FAW Mazda

During the May Day holiday, people traveled to seek relaxation, but such long journeys obviously put a lot of pressure on our cars. This poster by FAW Mazda cleverly refers to the nature of the festival, conveying the company's loyalty to consumers, with the company working like a slave and devoting all its efforts to its customers.

Poster Template

2. May 4th Youth Day

The May Fourth Youth Day, which symbolizes revolution and progress, is full of positive energy and vitality. During Youth Day every year, a variety of commemorative activities and volunteer service activities are held across the country to remind people never to forget the inspiring spirit of youth.

Key Angles

1. Visually: For more orthodox brands, you can use more strong classic colors such as red, orange, white and black, as well as retro design styles; for more trendy brands, you can highlight the playfulness and weirdness of young people, and portray and depict the youth group.

2. Creativity: Young people are full of energy and hope. Rather than forcibly promoting a specific product, it is better to conduct brand marketing, demonstrate sympathy and encouragement for young people, and win the audience's favor for the brand through strong emotional appeal.

Case Showcase

1. Xinhuanet

The poster deforms the Chinese character “青” (youth), with paper airplanes and white doves symbolizing freedom dotted among the majestic and vigorous brushstrokes. The copy “Run, youth!” is full of inspiring power.

2. Word of mouth

Although the high-intensity labor makes the workers in their prime age "prematurely aged", their yearning for youth and freedom remains. During the rare holiday when you have free time, treat yourself to some good food, drinks and fun!

3. Langjiu

The designer of this Langjiu poster is a master of mathematics. He used the four arithmetic operations of addition, subtraction, multiplication and division, as well as the never-boring homophonic puns, to prove to people: On May 4th, Youth Day, you have to drink (nine)!

4. Qia Qia

This “One Bag, One Road” is different from the other Belt and Road Initiative. The excellent preservation technology can retain the youth of nuts. The young “One Bag” is indeed charming and worthy of praise.

5. NetEase Games

Young people with strong personal opinions are often interested in various personality tests and personal labels. NetEase Games has made public the ingredient lists of three types of young people, highlighting their unique personal colors by adjusting the ingredients and proportions.

Poster Template

3. Beginning of Summer

Beginning of Summer, the first solar term in summer, marks the beginning of the peak growth season for all things. The crops sown in spring have now grown upright. High temperature, thunderstorms, bright sunshine, and passionate summer are coming.

Key Angles

1. Visually: In the season when everything is full of vitality, vibrant images of animals and plants and fresh and juicy food are all suitable elements. In terms of color, we can either conform to the nature of the solar terms and use warm and passionate tones; or we can take a different approach and use cool tones to interpret functions such as refrigeration, cooling, and preservation.

2. Creativity: For food-based advertisements, you can refer to the growth characteristics of all things during the Beginning of Summer solar term to demonstrate the naturalness and health of the raw materials. You can also show a positive and uplifting attitude based on the brand and product tone. In addition, the Beginning of Summer custom - the egg-fighting game is also an element that can be used.

Case Showcase

1. Luzhou Laojiao

After the beginning of summer, it is the season when the little lotus leaves begin to show their pointed tips. The hazy ink painting depicts the beauty of nature, and the elegant style of traditional painting perfectly matches the brand tone of Luzhou Laojiao.

2. Be & Cheery

Different fruits are suitable for eating in different seasons. The sweet and sour mango is the best match for the enthusiastic Beginning of Summer. The bright pictures of real objects successfully whet the audience’s appetite, thus stimulating their desire to shop.

3. Geely Automobile

This poster of Geely Auto makes use of the headline to create the word "Lixia" with watermelon seeds, a fruit full of summer flavor. With the light blue background, it brings a refreshing and pleasant visual effect.

4. Lengshenling

When we talk about summer, we always associate it with a hot and spicy feeling. Lengshenling took the opportunity to launch a series of hot pot toothpastes, and the novel spiciness classification makes people want to find out more.

5. Wuliangye

The beginning of summer inevitably gives people a feeling of restlessness, but this poster of Wuliangye goes the other way, using cold colors such as dark blue and elegant poems to create a refreshing visual effect.

4. Mother's Day

If Labor Day is to call on people to pay tribute to the "big family" who work hard, then Mother's Day is to remind people to be grateful for their "small family" where they live and work. Mother, the greatest existence in the world, deserves our lifelong praise and gratitude.

Key Angles

1. Visually: Compared with the traditional image of a good wife and mother, the image of mothers can be very varied. In order to express true respect and love, mothers should not be confined to the role of "mother".

2. Creativity: Compared with empty praise, fully expressing gratitude and recognition to mother and putting it into action can truly reflect the value of Mother's Day. Let Mother's Day become a part of our daily lives, and slowly repay her kindness through long-lasting care.

Case Showcase

1. Luzhou Laojiao

Mother’s love is like fine wine, it lingers in your memory and you want to treasure it forever. On Mother's Day, have a drink with your mother and tell each other what's in your heart. Good wine can wait, but love cannot.

2. Dongfeng Citroen

When we were young, our mother would always protect us from the wind and rain even when she was riding a bicycle; when we grew up, we could finally let her sit in the comfortable back seat of our car, no longer afraid of wind and rain. The car in the poster echoes its shadow in the sunset, deeply highlighting the theme of "Love never changes".

3. Youku

In fact, mother is just an identity, and beyond that, she has infinite possibilities. Youku’s series of posters remind us to put aside our prejudices and respect the “high-energy” side of our mothers, hoping that they can also fully enjoy a colorful entertainment life.

4. Changhong

The title of Changhong’s poster “One Mother, One Taste” is very interesting. No matter how many strange and bizarre cuisines there are in China, the most classic and delicious ones are always the home-cooked meals made by mom.

5. Grain Full

Grain Full, the second solar term in summer, means we have entered the rainy season with abundant rainfall. The grains of crops are also beginning to become full, but they are not yet fully mature. Everything is in progress.

Key Angles

1. Visually: It is early summer, and everything is full of vitality. In visual design, you can choose fresh light blue, light green, and light yellow to highlight the youthfulness and beauty of "not yet mature".

2. Creativity: Referring to the meaning of Xiaoman, it can be combined with the concept of "small happiness" to derive the theme of "small satisfaction". In addition, this year's Xiaoman falls on May 21, and 521 is homophonic to "I love you", so businesses can also choose this theme for emotional marketing.

Case Showcase

1. McDonald’s

The Grain Full solar term is closely related to the planting of crops, so catering brands can take this opportunity to showcase the natural, fresh and full nature of food ingredients.

2. Midea

This simple-style poster from Midea is full of coolness. Whether it is the color scheme, the font of the title, or the air-conditioning pattern embellished on the word "满", it all makes people feel the charm of summer.

3. Luzhou Laojiao

The phrase "A full cup brings a fulfilled life" is the highlight of the poster, expanding the meaning of the word "full". The scene of having a summer drink and getting drunk comes to life on paper.

4. Samsung Galaxy

The main feature of the Grain Full solar term is that everything is flourishing and the sun is shining. Samsung Galaxy has taken into account the "pain points" of taking photos in such weather, and has prescribed the right remedies, using technological innovation to provide users with a better user experience.