As the saying goes, "Even good wine needs to be hidden if it is not well known." The rapid development of the Internet has spawned a large number of new websites, many of which are in the same industry. After we completed the construction of our own website, we urgently needed a large amount of traffic. Where does website traffic come from? On the one hand, we need SEOer to optimize keyword rankings, and on the other hand, we still need to do the promotion ourselves. Many SEO novice friends have the same confusion. Let’s talk about it in detail today. First of all, its function is no less than that of the website's internal link system. After the construction of a new site is completed, it is generally not known to the public. Generally, the normal ranking period for a new site is more than 3 months. If the new site is "supported" in the early stage, the keyword ranking period of the new site can be shortened to 2 months. What are the SEO marketing methods? The methods include QQ promotion, soft article promotion, information platform promotion, WeChat and Weibo promotion, etc. 1. QQ promotion (1) QQ group promotion According to official QQ statistics, the number of people online at the same time every day is basically around 200 million. This number of users is quite large, so the activity of QQ groups far exceeds that of any other communities and forums. So this is why QQ group is generally the preferred way to promote your website. Generally speaking, as long as you are a group manager and post something you want to promote in a QQ group, group members usually won't have much resistance. However, the prerequisite is that you'd better have a certain degree of authority and prestige, such as being willing to help others and solve technical problems. (2) QQ space promotion Although QQ space is not as active as QQ groups, it is also a channel or way for people to communicate with each other. If you have a large number of friends on QQ, you can also continuously update industry technical articles or content that meets user needs in QQ space, and then direct traffic to your website in this way. (3) QQ email promotion The QQ email promotion method is relatively backward. In today's information explosion, we use instant messaging tools more frequently every day and generally pay little attention to QQ email. However, marketing and promotion through QQ email is also a method. The content sent by QQ emails must be able to meet user needs and provide a good experience. As long as the email title is attractive and the content is concise and practical, users can still be directed to your website. 2. Soft article promotion Generally speaking, soft article promotion is divided into two forms: (1) Purchase soft copy To purchase software, you can go to major industry websites and contact the administrator to purchase soft articles. In fact, it means purchasing the permission to publish articles on industry websites. The purchased soft articles can be written by others or by yourself, and the traffic can be brought to your own website through publishing software. (2) Article submission For example, you can submit articles to industry websites. Many industry websites accept submissions. You can submit articles to industry websites such as Chinaz and A5. Once the articles are accepted, they will be published on such platforms, so that more people will read and repost them. 3. Information platform promotion If your website belongs to a traditional industry website. For example: websites in industries such as hardware, office, daily life, and mechanical supplies can publish your website products on the classified information platform, so that more buyers and dealers can go to the classified information platform to find sources of goods. Moreover, the long-tail word rankings of many classified information platforms are much higher than those of corporate websites. Such pages can also bring certain traffic and weight to your website. 4. Weibo and WeChat Promotion Weibo and WeChat are social platforms that have risen rapidly in recent years. The prerequisite for promoting Weibo and WeChat is that the account needs to have a large number of friends and industry-related people. Moreover, they are oriented towards sharing for fun. If the content you share is not very interesting, the promotion effect may not be very good. Author: Source: |
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