Comprehensive analysis of all aspects of community operation

As a common means of operation, community operation has always attracted much attention, especially in today's era of prevalence of private domain traffic. So, how to do a good job in community operation?

1. Clear positioning: clarify the motivation for establishing a group

To clarify the motivation for building a group, you can think about these three questions:

What is a community and why do we build a community?
What is the positioning of my community and where is the target group?
What value can my community provide?

The answers to the above three points can be summarized as: having common attributes, having unified goals, and achieving certain values. If you understand these three points, then the problem of how to attract new customers can be easily solved. When attracting new members to the community, we can operate based on these three attributes.

1. Sales motivation: sell products and serve customers

WeChat groups established for sales purposes have clear goals for the group creators, and members are also people who are interested in their products. Transactions are smoother and they usually survive well.

The product must impress the users, including product quality, product features and product price;

1) Establish external alliances that can bring together members

Even if you have a good product, if you don’t have fans and influence, it will be difficult to achieve sales if you just post some product pictures and information in the WeChat group. Therefore, you can attract fans by first establishing an external alliance that can gather WeChat group members. For example: create a Weibo account, use the influence of Weibo to promote yourself and expand your interpersonal relationships. Once you have fans, you can pull the fans into the WeChat group, and sales will go smoothly; create a WeChat public account; create a Zhihu account, etc.

2) Share high-quality user feedback

Before marketing, show some good product reviews to group members, and frequently post some user feedback or screenshots of positive product reviews in the WeChat group. When sharing feedback, be sure to pay attention to the authenticity of the information.

2. Interpersonal motivation: creating a group is to form a social circle

1) Building trust is the key to building relationships

If you want to build a social circle in a WeChat group, the most important thing is to win trust. Whether you are the group owner or the administrator, you should first make efforts to maintain a harmonious atmosphere in the group and make group members trust you.

2) Activity is a catalyst for interpersonal relationships

Interpersonal relationships need to be constantly maintained. No matter how many group members there are, if you don’t speak frequently, organize activities, or create an active atmosphere, then your group will become a “dead group.” Therefore, activity is crucial to the formation of a social group in a WeChat group, and it can be operated from two aspects:

The group owner holds group activities regularly
The group owner takes the lead in participating in the chat

Cultivate the habit of interaction (21 days to develop a habit). Group owners should not only come out to chat regularly, but also use other methods to liven up the atmosphere, such as sending red envelopes, sharing songs and videos, etc. Attract group members' attention to the WeChat group. With activity, trust and interaction will gradually form between group members and the group owner. Everyone's feelings will slowly warm up, and the members who stay will eventually become the group owner's social relations, and the group owner's social group will be formed.

3. Growth motivation: improve yourself through learning and sharing

The group name reflects the growth motivation:

The group name clearly reflects the theme, characteristics and functions of the WeChat group. It has a certain appeal and can quickly and accurately attract precise members to join. It is simple, grand and easy to remember, reflecting a humble learning attitude.

Tags + Topics:

For example: Xiaomi+ study group, Xiaomi-sharing group

Name it with a theme:

Simply name it after the topic, product, or achievement discussed within the group, for example: PPT learning. WeChat groups for the purpose of learning and growth can be named directly after the topics, products or achievements discussed within the group. For example, the owner of a beauty company has developed a red wine facial mask, which is effective for removing freckles, improving sleep, and whitening. Then his WeChat group can be named "Red Wine Beauty" or "Magic Red Wine" to attract members who are interested in red wine beauty to join.

Share learning content in the group:

The learning content shared in the group must be authentic and cannot be promoted under the banner of learning.

3) Initiate a collection in the group

Initiate a call for submissions within the group, guide topic discussions, and initiate a call for submissions.

4. Brand motivation: improve yourself through learning and sharing

Many people set up WeChat groups in order to build their own brands, and such operations have long-term significance. They hope to use the WeChat group model to accelerate the growth of fans and build the influence of their personal brand. Group members become fans of the group owner because of their admiration and appreciation for the group owner, and also develop a certain dependence on the brand. Building a brand through establishing a WeChat group is a long-term reward, which requires setting long-term demands during the group operation process.

Use celebrities to increase influence, celebrities join groups, celebrities initiate interactions, participate in group chats, and celebrities recommend brand features;
Post more product pictures and promote word-of-mouth.

5. Motivation for attracting fans: To attract more accurate users

Use face to attract fans: hang out in groups and be active in them. Get familiar with people and then recruit them;
Use red envelope rewards to attract fans: first post an announcement in the group, informing them of the purpose of sending red envelopes and the appropriate amount of the red envelopes (the amount of red envelopes should be flexibly determined based on the number of fans and the intensity of the activity). Some people made an announcement before sending out red envelopes, but the effect was still not ideal. The reason is: the amount of your red envelope cannot impress group members. Some people’s red envelopes only have a few cents. Let me ask you, who would become your fan for a few cents? Therefore, if you want to gain fans through red envelope rewards, you must flexibly determine the amount of the red envelope based on the number of your fans and the strength of the activities you initiate. Otherwise, sending out red envelopes may not necessarily attract fans.
Publish attractive original articles: If you want to attract fans, you can’t just imitate some big names. You need to have your own original content, write it yourself or invite people who are good at writing to write it and publish it first in your group.
Actively reply to group members: increase activity, win the favor of others, and become familiar with them. This will gain recognition from others, create topics in the group, spark discussions, and attract attention.
Publish WeChat group QR codes on different channels: attract fans and group members, such as Weibo, QQ space, Moments, Tieba, Douban, etc. The QR code design should be beautiful, eye-catching, clear, and attract attention.

6. Agent motivation: Develop more marketing downlines

The agency model is a common marketing model in the e-commerce era, and WeChat groups are the best way to develop agents. In layman's terms, the e-commerce agency model is to send the goods to the next buyer. Some agents may also face constraints on product sales volume. This means that when recruiting agents, you need to consider whether the product can attract agents to join. In addition, with more and more new brands, the cost of trust is getting higher and higher. In particular, cosmetics, milk powder, and maternity and infant products have repeatedly appeared in negative news, leading many people to reject and misunderstand agents.

There are usually two reasons why WeChat group recruitment agents fail:

Group members are not familiar with each other, and the agency products lack a trustworthy basis;
Many products are not sold in offline markets, and a few product pictures alone cannot prove their authenticity and quality.

Solution:

Sellers strictly control products and do not sell "three-no products" to resolve members' doubts about product trust and quality;
Remind agents not to spam messages in WeChat groups to avoid causing disgust among others.

7. Service motivation: provide more services to group members

A service-motivated community needs to answer group members' questions promptly and solve difficult problems patiently. The service must be professional and humorous.

2. Community Classification

Product communities:

Similar to the fan groups of Xiaomi and Hammer, the communities are basically composed of product fans and loyal users, and everyone is concerned about the product and brand.

Similar communities:

Representatives include Shidian Reading and others. Community users pursue a sense of identity and superiority.

Knowledge communities:

The representative is Qiuye ppt. Community users are concerned about their own growth, so what they value is whether the community can continuously output useful information.

Resource communities:

Groups like Zhenghe Island, Changqing Club, and Qinwang Club generally gather industry elites. Users mainly expand their personal connections in the hope of achieving cooperative relationships.

Project collaboration community:

Representatives are all operators, etc., which are established based on direct material interests and personal connections.

Mixed communities:

The above types will cover some of them. Communities divided by profession, industry, etc. belong to this category, which is oriented towards BD cooperation, and this is also the focus of everyone's attention.

1. Start building a group: set up an operation team and set up operation rules

After clarifying the motivation of the WeChat group, it is time to start building the group. First of all, you need to establish an excellent WeChat group operation team, including [group owners, opinion leaders, administrators, etc.]. After building the team, formulate group rules for the WeChat group, create distinctive tags, and establish an interactive system. With these basic personnel and settings, an excellent WeChat group can be formed and lay the foundation for subsequent operations.

1) The group owner is the core of maintaining, managing and operating the group

Its main work is divided into three parts:

Liven up the group atmosphere, initiate topic discussions, share useful information, articles, and anecdotes, organize main online theme activities, red envelopes, etc.
Maintain group order and clean up advertisements and spam
Handle things calmly, listen to opinions widely, mediate conflicts among members, listen to members' opinions and implement them

2) Opinion leaders are the most prestigious and influential people in the group.

Opinion leaders account for about 10% of group members. The soul of the group is mainly responsible for managing other members, maintaining group activity and highlighting the value of the group. What qualities do opinion leaders generally possess? Generally, they have a special skill, a fan base, are internet celebrities, are good at communication, have high emotional intelligence, have plenty of time, or are celebrities.

The relationship between opinion leaders and group leaders complements and enhances each other. Opinion leaders participate in hot discussions, speak out actively, compete with new leaders, and coexist with them.

3) The administrator is the main force in posting messages and maintaining group order.

There can be one or more group administrators in a group. Its main responsibilities are to maintain the healthy operation of the group, improve the standardization of WeChat groups, and make it easier for group members to communicate in WeChat groups; to increase the enthusiasm of group members, enhance centripetal force and cohesion; to cultivate the theme of WeChat groups and retain more like-minded members. Therefore, administrators must have good self-management skills, set an example, and abide by group rules; at the same time, they must be responsible and abide by the duties of group administrators.

Responsibilities of group administrators:

Carefully implement the group theme and purpose, and answer questions for group members patiently, politely and promptly. At the same time, when organizing interactions within the group, group managers should behave appropriately, take the overall situation into consideration, and maintain the order within the group and the interests of group members;
Responsible for the daily management of the WeChat group, providing guidance for new members, and ensuring the healthy operation of the WeChat group when encountering emergencies;
Responsible for the daily maintenance of group members, such as screening, adding and optimizing group members, and promoting mutual understanding among group members;
Manage the content of WeChat group messages, keep the public information in the WeChat group positive and constructive, delete any unethical and illegal remarks and information in a timely manner, and deal with the relevant members;
Maintain direct communication among group members by actively speaking and reminding, enthusiastically answer and solve questions raised by members, maintain the chat order within the group, and create a good communication atmosphere for everyone;
Urge new members to understand the information within the group, guide them to modify the group business cards as required, guide group members to warmly welcome new members, etc., and promptly remove members who have malicious screen swiping or serious advertising suspicions.

Job requirements for group administrators:

Focus on the overall situation and the overall interests of the WeChat group;
Pay special attention to your own image, including your words and attitude. When replying to group members, do not express personal emotions. Instead, encourage and give suggestions, and choose appropriate words.
Due to the large number of affairs within the group, group members may encounter new situations at any time. Group managers must have sufficient time to stay in the group so that they can step in and solve problems in a timely manner when group members encounter them. in addition. Group managers should also take the initiative to learn new things and get along well with group members;
If conflicts or radical behaviors are found between group members, the group administrator should stop them immediately and persuade them. If persuasion is still ineffective, the group administrator has the right to remove the troublemaker from the group.
Group administrators should decisively remove any group members who post malicious information, promotional advertisements, pornography, violence, etc.
Group administrators should regularly clean up group members, such as deleting some members who have been lurking in the group for a long time, do not speak, and do not abide by the group rules every three months, so as to allow more truly like-minded members to join.

Group administrator duties:

There should be clear and reasonable regulations for the appointment of group administrators;
A WeChat group with more than 200 people should have at least three administrators;
Several people who are responsible for assisting group administrators are also needed;
When a group administrator resigns, he or she can inform the group owner in advance so that a suitable replacement can be found.

4) Group rules: organized and disciplined

The group rules must be strict and clear. For example, it is strictly forbidden to add people at will. If found, the person will be kicked out of the group. It is strictly forbidden to discuss information unrelated to purple clay teapots in the group. It is strictly forbidden to use our platform to develop other products. If you report those who add people at will, you can ask the group owner for a red envelope.

Reiterate the group rules in a timely manner to raise awareness among group members, and repeat the group rules from time to time to consolidate everyone's understanding of the rules.

5) Create unique features: set up WeChat group-specific tags

In order to increase the stickiness of group members, you need to set a distinctive label for your WeChat group. The distinctive label can enhance the sense of participation and belonging of group members.

The unified group name card format is one type. The unified label for members can start from these four aspects: headshot, name card, T-shirt with logo print, etc., commendation meeting;
Commendation Conference: Hold commendation conferences regularly, such as giving medals or red envelopes to active members, or assigning them unique titles. Giving members unique and exclusive labels will also make them more motivated and feel a sense of belonging.

Fixed activities, such as topic discussions, practical information sharing, special lectures, and live courses;

Let group members participate in designing activities, make suggestions for group activities, and even become event planners, in order to enhance stickiness;

Welcome group members to have templates:

After a new member joins the group, a welcome speech is given, group members introduce themselves, and group rules are announced.

3. Carefully cultivate seed users

1. About seed users

Seed users need to meet the following three points: ① Urgently need products to solve their own problems, and the pain points are strong enough ② Willing to try new things, and willing to use them even if the products are not perfect ③ Willing to provide their own suggestions for product optimization In addition, it would be better if seed users can meet the following two characteristics, which will be more beneficial to the dissemination of products: ① Those who hang out in forums and BBS all year round and are high-quality KOLs ② Interested in the field where the product is located and can produce high-quality content.

1) Not all initial users are seed users

Only users who truly support you are seed users. You must have standards for selecting seed users and choose those who are influential and active. If there is no standard for introducing members, it is likely to cause a large number of users to leave due to the mismatch between products and users.

The quality of seed users is more important than the quantity:

When cultivating seed users, careful selection is required. The hobbies of seed users should be consistent with the company's products as much as possible, or the influence of seed users should cover the product's goals and user groups as much as possible. In other words, the quality of seed users is far more important than their quantity. In other words, if your WeChat group introduces a large number of low-quality users, it will not only be detrimental to product shaping, but will also affect potential seed users' perception of the product. They may become prejudiced against the product and even stay away from it.

Seed users can seriously give good feedback on product suggestions:

Even if excellent seed users do not use your product frequently, they will still be active in your WeChat group and often post useful comments about the product, leading other users to discuss and interact together. Seed users may also become product developers, providing group owners with constructive opinions and suggestions, helping products continuously improve their functional quality. Therefore, the more seed users there are, the better, nor is it the case that the more interactions with others the better. What matters is the content of their interactions. If they just make fun of, rant, or even complain in the group, it will not only fail to bring good development to the WeChat group, but will also affect other members' perception of the product.

2) Celebrity Effect: Involve influential intermediaries

Leverage celebrity effects to attract loyal grassroots users:

It takes a lot of energy and money to acquire seed users for WeChat groups through the celebrity effect, and it is more suitable for companies with stronger financial strength. Ordinary companies can introduce experts or professionals in this field.

Leveraging the celebrity effect can increase the overall influence of WeChat groups; enhance users’ sense of identification with WeChat groups, thereby driving users’ favorability towards your brand; turn users’ attention into actual purchases, which can help you sell products and ultimately tap into potential customers; continuously disseminate and create higher-quality WeChat group content; use brand WeChat groups as samples to tap into the potential competitiveness of products and obtain higher-quality user feedback.

The dissemination of opinion leaders within the group is very important:

Opinion leaders can add their friends or fans to the group, promote the WeChat group in their own WeChat Moments, or promote it on forums related to the WeChat group content.

3) Participation effect: Open nodes for user participation

There is a method that has always been very effective in obtaining the first batch of seed users, and that is the participation effect, that is, opening up nodes for user participation, hoping to obtain the first batch of seed users through the active participation of users.

Find the node to raise the topic:

Where to throw (vertical website, community, emphasis on precision)? What to talk about (product-related topics)? When to throw? Raise topics in major online media and popular communities, and post on Douban, Weibo, QQ Space, Tieba, forums, etc.

The topic you bring up should be attractive:

If you want to obtain seed users through participation effect, you must carefully select the topics you raise, let more users participate, attract more people's attention, and finally form a virtuous circle to accumulate more seed users for the WeChat group.

Create marketing topics:

Through topic discussions (with participation of group owners and opinion leaders), you can attract more people to participate, increase the base of seed users, and know who your seed users are.

Initiator method: using special identities to attract more people to join:

In order to attract my first batch of seed users or core members, I can give a special identity to the initial small number of seed users, let them become the "sponsors" of the WeChat group, and then use them to attract more seed users.

Steps to implement the promoter method:

Give the initial seed users the status of initiators;
Organize the initiators to develop more group members together;
Provide sponsors with a large amount of information

Set the initiator conditions:

Key points for initiator setting: What conditions should the initiator meet?

Conditions set by the group owner: The group owner can set some conditions for the initiator based on the situation of his or her group. For example: The first 50 people who enter the group can become the initiator of the group.
Having appeal: The identity of the initiator is extremely important. Group members who have appeal, can initiate activities independently or actively interact and communicate are more qualified to obtain the status of initiator.

Key points for initiator settings: What permissions the initiator should have.

Have the right to speak on behalf of others: Since you have become the initiator of the WeChat group, the group owner must give these group members the right to speak on behalf of others. This will not only attract people to join the group, but also make the group members who obtain the status of initiator more influential and attract more members to the WeChat group.
Have a veto power: For content that requires voting, if the initiator casts a dissenting vote, the resolution will be invalid, giving the initiator identity and power.
The organization initiator develops more group members

After granting power and identity to the initiator, these people will have a certain appeal and influence in the group, allowing the initiator and the group owner to attract more WeChat group members.

Launch paid courses to attract other members to pay for learning
All course fees belong to the initiator, which encourages the initiator to develop more members and bring in more seed users.
Provide sponsors with a lot of practical information

Provide the initiator with a large amount of useful information and valuable content for use in promotion on certain channels and media platforms.

5) Invitation mechanism: Use invitation codes to attract initial users

The invitation code has obvious effects:

The invitation mechanism is very effective for early users who require products or brands of higher quality. First, the quantity is limited, which creates a sense of scarcity; second, “one code is hard to come by,” which makes people cherish it more.

Human resources invitation is a good choice:

The number of the first batch of seed users is very critical and may even affect the subsequent product direction. Therefore, it is a more reasonable solution for the group owner or administrator to actively screen users and make targeted invitations.

Face-to-face invitation:

Special note: If the person is truly influential, it is best for the group owner to invite him/her face to face. This will better demonstrate the group owner’s sincerity and will be more likely to impress the other party.

Invitation by phone, SMS, email, or private message
The invitation copy should be appropriate

The copy should quickly get to the point, simply describe the advantages of the WeChat group and the benefits the other party can get from it, etc. The language should be easy to understand and unambiguous, and include all the content that the other party cares about, so as to impress the other party and attract them to join; the invitation copy for different users must be different, and they should be treated differently so that they feel valued.

Interactive listening: Listening to the voice of users

Interact on the topic and listen to your voice.

Carry out thematic interactions on different platforms to attract more people to join the WeChat group.

Organize activities and interactive listening.

Summarize and categorize.

Summarize and classify the needs of different users.

Word of mouth: Word of mouth is the foundation of making a good product.

The group owner initiates daily topics to attract people, and group members are responsible for selecting topics and sharing, but there must be no malicious advertising, high activity, and full of warmth and care.

Internal test effect: Decentralize user privileges.

Trust is paramount, trust in the capabilities of the initial users and appropriate authorization of the initial users. The initial user issues the announcement, giving the initial user the right to post announcements within the group, such as some notifications or activity announcements.

User number fission: True fans conversion, one for ten
Friends attract traffic: Reliable friends may become real fans
Seed guidance: guide seed users to promote
Send invitation messages to Moments: Encourage seed users to send invitation messages in Moments;
Establish quota standards: assign a standard to seed users and set corresponding rewards. For example, a beauty group stipulates that "each initial user can enter the VIP group if he or she helps to invite 20 people to join the group", and if 200 people are invited, business cards can be exchanged to add friends";
Active on major social networking sites: Some seed users are usually active on major social networking sites and forums. It is best for the group owner to encourage them to lead other users to participate in discussions and interactions. The group owner can plan some activities and let the seed users promote the WeChat group's activity information on major social networking sites and forums, so that there is a chance to attract more users.
Writing copy: Good copy is more attractive

The invitation copy should reflect the benefits of joining the group. After sending the invitation, a text introduction should be followed, such as what the WeChat group does, its nature, and who the members are. The text introduction should reflect the benefits of joining the group. Showing the benefits of joining the group in the text introduction can attract more users. You can write it in combination with the attributes and characteristics of the group.

Free effect: "Free gift" is a common trick.

Free courses promote large-scale fission and are suitable for maternal and child care, medical care, Internet operations, and skills.
Provide super low discount coupons to attract customers with low prices;
We often hold free group activities, online activities, offline activities and free information, etc.

Content is king: Use high-quality content to attract true fans.

Impact of the event: Create a communication hotspot.

Events where group members can receive preferential treatment when joining the group
The group owner can set some preferential conditions in the WeChat group that only those who join the group can enjoy, to attract users to join the group;
Organize surprise events within the group, such as free courses and free lectures. Meet and Greet;
Group service events, using service events as hot spots to attract users with needs to pay attention
Emotional connection: Use emotions to "stick" to true fans
"Afternoon tea" method to enhance the relationship among group members
Show concern and make group members feel cared for

Maslow's hierarchy of needs theory: grasp people's needs at different levels.

Grasp the user's pain points for operation
Operate according to different levels of needs

4. Profit channel: WeChat group profit model

Five monetization methods are summarized here: product-based, membership-based, e-commerce-based, project-based, and crowdfunding-based.

1) Product-based monetization model

Directly product-oriented, the community realizes monetization through continuous product updates. Similar to Qiuye PPT, it generates direct returns by continuously developing new courses, and the courses are its products.

2) Membership-based monetization model

It achieves the purpose of monetization by directly collecting membership fees, similar to Luoji Siwei.

3) E-commerce monetization model

Luoji Siwei is also a representative example of realizing monetization through the sale of goods.

4) Project-based monetization model

Collaborate on various projects and then launch customized products and services.

5) Crowdfunding monetization model

Use the community’s precise fan features to initiate crowdfunding.

Building a community is not as simple as creating a group. It is not something that can be accomplished overnight. You created a community on a whim, but what should you do if it cannot make a profit in the long run? Therefore, all of the above are things that need to be considered before building a community.

1. Discount model: Discounts are distributed regularly

WeChat group Taobao internal coupon shopping method
WeChat offline store coupons to attract customers
Cooperate with stores to launch coupons and get double bonuses

2. WeChat group charges: charges must have value

You can directly initiate payment in WeChat group
Pay in the group to get a rare spot

3. Membership payment: focus on solving user pain points

Launch membership payment model in conjunction with WeChat official account
Launch membership payment to solve user pain points

4. Service fee model: promote products and collect commissions

Target good products for promotion
Interactive communication, help group members more

5. Training model: Launch advanced courses and charge tuition fees

Free lessons in the early stage, paid training in the later stage
Introducing advanced courses and charging tuition fees

6. WeChat business model: teach WeChat business knowledge while selling products

Use soft advertising to win over group members
Add products to share
Marketing Position: Building a “Headquarters-style” WeChat Position

Headquarters: Opinion leaders guide interactive marketing

WeChat group positioning
Start looking for like-minded people
WeChat group construction should be professional
Value output and marketing methods

Elite Company: Elite members in the group vigorously promote

You cannot send promotions continuously in a group.
Marketing information should be promoted implicitly, not forcefully.

Moments: Personal WeChat account sharing marketing

Enough friends
Friends trust you
Rich social resources
Choose the right WeChat group and product
Strong writing skills

Official Account: Carry out high-quality official account marketing

Public account promotes own WeChat group and products
Use Super WeChat Official Account to Market WeChat Groups

Foreign Aid Department: Invite big names to join and achieve extensive marketing

Adding influencers to marketing in WeChat groups
Invite influential people related to the group to join the group for interaction
The promotion of big names in the group should be gradual

Guerrilla warfare: making full use of resources and methods

Using the name of asking for advice to do marketing advertising
Selling products under the name of providing “convenient access” benefits
Marketing under the name of a third party recommendation

5. Real-time maintenance: Don’t let WeChat groups become zombie groups

1) A WeChat group without maintenance is like a store without products

Maintain at least three interactions a day

Maintain the initiative of group members

2) Improve group rules: create greater value for group members

Improve group rules and enrich the inner

Provide more in-depth value to group members

3) Regular cleanup: Group member review must be strictly controlled

The review of group members must be strictly controlled

Cleanup crew, no mercy

4) Active and effective: Actively create active topics

Members must have a common goal

Moderately active, in-depth communication

Create a sense of mystery

5) Organize activities: Regular communication to build closer relationships

Frequently share resources in the group

Combine online and offline activities

Initiate an event invitation

6) Red Envelope Bombs: Sending more "red envelopes" is a sure thing

Use red envelopes as a greeting gift to stimulate group member interaction

Attract customers by grabbing red envelopes

Multiple rounds of red envelope rules

Opening the training session with a red envelope

Create exclusive red envelopes

6. Learn from your mistakes: It will bring you one step closer to success

1) No focus and lack of long-term positioning

Accurate positioning can help WeChat groups find their development direction
Accurate positioning can help WeChat groups quickly attract more target users
Accurate positioning can protect your WeChat group from external interference

2) The wrong “decentralization”

WeChat group content should be jointly participated in and created by members
An influential group leader leads the group members to form a "decentralized"

3) Believe that the more group members the better

The group members must abide by the "80/20 rule"
Reasonably determine the number of members based on the nature of the group

4) Too many spam, harassment messages

The group owner or group administrator should take measures to ban people from speaking in the group.
Group owners should strictly abide by group rules

5) Overdevelopment causes the group to “evaporate”