How to write a company celebration event planning proposal? Six aspects need to be grasped

2019 is coming to an end and 2020 is about to arrive. At this time of transition from the old to the new, various companies are intensively planning their annual celebration activities.

I believe most people are familiar with celebration activities. But the wonderful celebrations presented to us actually cost a lot of manpower, material resources and financial resources. For enterprises, celebration activities are not just a simple event, but actually contain strong corporate humanistic care content. In the final analysis, celebration activities are actually not much different in essence from common marketing activities. They all use certain specific names to enable companies to carry out marketing activities.

Let’s get back to the topic. Since celebration activities are so important to corporate marketing or profit conversion, how do you write a qualified celebration plan?

1. The role of celebration activities

Every event has its own specific purpose, and celebrations are no exception. Before talking about the writing of celebration planning, let us first understand the role of celebrations in enterprises.

In general, the functions of celebration planning can be divided into three directions:

1. Attract the public’s attention

Another way to describe the activity is actually a "gimmick", which in layman's terms means that it serves the purpose of "raising the bar".

Celebrations are a way of making the most of gimmicks, and as the saying goes, if the name is right, the words will be justified. As for the planning itself, the company is very enthusiastic. After all, it’s lively and profitable for business. But companies cannot plan for no reason, because without a good reason, the activity will be a process of consuming corporate value and brand image.

2. Demonstrate the strength of the enterprise and enhance the trust of the masses

The bigger the celebration, the stronger the company is. This is a very simple logic.

Therefore, celebration event planning, in addition to attracting the attention of the masses, also has the function of demonstrating one's strength to the masses who are paying attention. After all, there is nothing wrong with companies creating their own momentum, conducting publicity, and demonstrating their strength.

3. Strengthen internal cohesion of the enterprise

Celebrations are usually held to celebrate a day that has special meaning. Therefore, these special days will become "festivals" unique to the company.

Carrying out corresponding content planning on specific "festivals" can greatly enhance the collective sense of honor of employees and strengthen corporate cohesion. It can be said that celebrations are an important means for companies to demonstrate their humanistic care, and are also an important information transmission platform for shaping and strengthening corporate core values.

In addition, the celebration can enhance the personal brand image of the company's leaders, bring the company closer to its employees, and increase their sense of belonging.

2. Format of writing celebration plan

A celebration planning document refers to the professional planning document written for a celebration. Its contents include the arrangement of the celebration content and process and the quotation of required materials.

The types of celebration planning mainly include opening celebration planning, anniversary celebration planning, corporate celebration planning, annual celebration planning, etc. The functions of celebration planning contents with different names are somewhat different, but their copywriting formats are similar.

A high-quality celebration planning program is the key to the success of the celebration project. It is often used for the purpose of attracting customers, strengthening corporate cohesion, brand marketing, etc. So what are the writing formats for planning proposals that can achieve these goals?

Generally speaking, the content of the celebration plan mainly includes the following sections:

1. Title and Introduction

Provide a basic introduction to the celebration content, which mainly includes the purpose of the event, time, people, location, etc. The purpose of this text is actually to conveniently explain the purpose of the activity to relevant personnel through brief content.

2. Program Introduction

This part mainly introduces the entire activity process. The text requirements are that it should be accurate and concise, and the entire celebration content should be divided into sections. Later in the operation process, the entire content can be checked in stages.

3. Site layout

That is the process of arranging the site.

This part mainly requires confirmation of several layout scenes, and asks relevant responsible personnel to provide corresponding material lists and layout plans. This part is mainly to create the atmosphere of the scene.

4. Activity description and detailed process introduction

This part generally describes the entire process in detail based on the timeline. The planner needs to roughly estimate the time required for certain steps and the specific arrangements for related personnel.

The planning copy of this part is generally based on the timeline, describing the activity content and participants in each time period.

5. Staffing and media resource confirmation

In order to enhance the influence of celebration activities, inviting guests and media personnel is a basic operation. This part mainly explains the staff and media resources required for the entire interaction.

6. Quotation

Quote the entire content. If the planning is outsourced, this part will include the planning quotation and execution cost quotation of the outsourcing company. This part is mainly to give customers a clearer understanding of the entire activity cost.

3. Matters that should be paid attention to when planning celebration activities

When a company is planning a celebration, certain improper operations may make it difficult to achieve the desired results. Therefore, celebration activities are sometimes not as simple as they seem. When planning, companies need to pay attention to the following points:

1. Frequency: Too much is as bad as too little, too much is insensitive

Novelty is the core of people's ability to maintain interest and attention in something. When new things appear in front of the public with a high frequency, the novelty of the things will gradually fade, and what will follow is habit and numbness.

The same applies to controlling the frequency of corporate celebration events. When activities become part of a business’s daily routine, they themselves will lose their meaning. Therefore, pay attention to the advice that “too much is as bad as too little, too much is dull” and make every celebration powerful and meaningful.

2. Scale: The scene is grand, do it within your capacity

A celebration event, after all, is about building momentum for a company at a specific moment and with a certain excuse.

Therefore, for celebration activities, the scene must be attractive enough. However, the grandeur of this scene also needs to match the actual situation of the enterprise itself. Otherwise it would be just a pretense and would be meaningless.

3. Timing: grasp the overall situation and be timely and appropriate

In addition to the frequency and scale of celebrations, the choice of timing also requires special consideration.

The reason why festivals are meaningful is that people give them unique content. Therefore, the timing of the celebration also needs to have special "meaning".

First of all, you can directly leverage the "meaning" of established festivals. Secondly, according to the overall mentality change curve of the masses, it is necessary to avoid some periods of mental fatigue caused by the "general trend". For example, after Double Eleven, people’s desire to buy will drop to “freezing point” for a period of time. Finally, there are moments of special significance to the company, such as opening, anniversary, etc.

Author: Xiao5

Text: PR Home