Why do we put so much effort into shooting short videos, but people who watch them don’t feel anything?

People who make short videos are always eager to try before they start, imagining what it will be like after they become famous. However, life can always teach you how to be a person. Many people have experienced the gap from excitement to failure. They always wonder why the works we shoot are obviously very attentive and satisfying, and even move themselves to tears, but the viewers feel nothing?

1. Cognitive errors, still stuck in the wrong perception that one must first move oneself before moving others.

2. There is something called the illusion of superiority in the human brain, which means feeling good about oneself.

People often go to two extremes. Some people always feel that they are not good enough and that they are not doing well enough. Such people often examine themselves, see their shortcomings, and then improve themselves.

The other extreme is to think that you are so outstanding that you mortals are not worthy of talking to me. I am very good. If you don’t understand me, it means you are all fools!

3. It doesn’t speak human language. The content itself is very good, but the expression is too profound and out of touch with reality.

Some people have a lot of substance and content, but they can't let go of their arrogance, so they can't make short videos, which is a pity.

4. If you don’t understand the truth about language , the biggest conspiracy of people in language is actually just one sentence: You are right! But most content creators fail to do this.

If you want to make good short videos, you need to expand your knowledge. Some talents in professional fields are only outstanding in their own profession, but know very little about other industries and mass entertainment. Some are even out of touch with this society. To put it bluntly, they are not down-to-earth enough.

The users on Kuaishou are down-to-earth users, and what they need is more down-to-earth knowledge input. Most users will not buy into those sophisticated languages ​​and pretentious explanations. Probably only your peers are interested.

Why do we put so much effort into shooting short videos, but people who watch them don’t feel anything? First of all, you need to make yourself down-to-earth!

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