How to limit the flow of Xiaohongshu accounts and maintain accounts!

First of all, what is current limiting? Current limiting means that after a note is published, the number of readings is only more than 100 or is significantly different from the average number of readings of previous notes.

Secondly, we need to first clarify what current limiting is? Is the account as a whole restricted, or are just a few individual notes restricted, or is the low note views caused by poor note content?

After all, Xiaohongshu is a content sharing community, so we must first ensure the quality of the content before we can obtain better data traffic.

But then again, if only a few notes are restricted, or the traffic of just a few notes is not good, we can still analyze the problems of the specific notes, such as analyzing the violations and sensitive issues through websites such as Lingke Dictionary. But if the entire account is restricted, not only the traffic of the notes cannot be guaranteed, but if the restriction problem is not clarified, the entire account may also be blocked or banned.

So it can be said that account flow limiting is the most serious of all flow limiting situations.

So how do we determine whether the account is limited? If your account has the following 5 behaviors under the above-mentioned flow limit, it can generally be determined that the account is flow limited and you need to solve the account problem first.

1. Log in with multiple accounts on one phone

This point is too obvious. This feature is a typical identification by the system. Basically, accounts that increase fans operate in this way. Therefore, if one device has multiple accounts, it will be easy for the system to identify it as "possibly a water army", and it is basically inevitable that it will receive special attention.

So how many numbers are considered multiple numbers on one machine? I personally think that 2 is a more acceptable range, and if it exceeds 2, the risk will be greater. Of course, it is best to have one phone and one account, but in daily life, it is rare for a KOL like us to have multiple accounts on one phone.

2. Nicknames involving violations and advertising

What kind of nickname will lead to traffic restriction?

For example, if it involves politics, promotion, mobile phone numbers, WeChat accounts and other contact information, it is completely unacceptable. Some systems will directly restrict their use, but you should not be lucky. For example, if you hide your WeChat account in your nickname and the system's rule library is updated later, it will be restricted to death.

3. Illegal use of profile pictures

Some students are very smart. If they are not allowed to use nicknames, then I will just make a marketing avatar. Machine recognition is so powerful nowadays. If you take a normal selfie with a logo or something, it may not be easy to recognize. However, common QR codes and the like can be easily recognized by machines, and the result is that the flow is restricted to death.

4. Personal signature violation

Similarly, bloggers usually leave their email addresses, Weibo accounts, and other information to promote themselves in their signatures. In fact, whether or not you can leave these information is not absolute. It depends on the period. It was OK for KOLs to leave them in the past because Xiaohongshu did not have so many restrictions at that time. But now that the rules are getting stricter, leaving some exaggerated contact information will make it easier to be restricted. So my personal suggestion is to leave as few as possible and not list a bunch of contact information. As an ordinary account, doing this will give you very limited traffic to other platforms, and you will also be restricted, which is not worth the loss. Currently, leaving an email address is basically the best approach, and it will have the least impact on the ban.

If some old accounts see this and wonder whether they should change the contact information they left before, I think they shouldn’t change it. Xiaohongshu’s mechanism is to re-check if there are changes. If you don’t change it, it’s fine. But if you change it, you’ll be caught. This is a bigger problem.

5. Log in again with the old account

There is a high chance that the old account will be restricted when you log in again, because if you don't log in for a long time, the system will think it is a zombie account, so it will be restricted. If you suddenly start to post notes, you will be paid special attention to. Therefore, the old account is not suitable for expansion. But what if you have to use this account? I suggest that you maintain the account for a period of time, at least 1-2 weeks, before you can start posting notes again;

For more specific and detailed violations, you can also refer to the Xiaohongshu community regulations below. If an account has any of these violations, as long as there is a violation, it is a very clear violation. If it has not been punished by the system, it is just that it has not been discovered by the system yet.

So what should we do if we find that our account has been restricted? It is recommended that you solve this problem by maintaining the account for a period of time.

① What is account maintenance?

Simply put, maintaining an account means imitating the operations of a normal person to use and browse Xiaohongshu notes, and interact normally with other users, so that the system can determine that you are a real person rather than a machine.

In other words, all other machine-like operations, such as deleting notes in large quantities, liking notes, or commenting on notes with similar words, are not advisable. If we are maintaining an account, we must avoid these behaviors.

(Very watery comment section)

For example, when commenting, avoid comments that are too watery, such as "great share, great content", and try to simulate the tone of a normal user and be more genuine. Of course, other sensitive and illegal content such as "buy", "shop", etc. are also not allowed to be commented on.

In addition, although it is often said that you need to maintain an account, one thing to note is that a brand new account does not need to be maintained at all. Generally, the following situations require the maintenance of an account:

a. Accounts not used for a long time

b. Accounts that cannot like or others cannot see your comments

c. Accounts with sensitive violations

②How long does it take to maintain an account?

If it is a minor violation and traffic restriction, the account can usually be restored to normal in about 7 days. If there are still abnormalities in the account, the time will be extended. However, in the case of serious violations, you will need to maintain the account for about 15 days. If it still cannot be restored, it means that it has been severely restricted. It is best to change the account to perform other operations.

Author: Mr. Elk Sky

Source: Mr. Elk Sky (milusir94)