Tieling SEO Training: Reasons why rankings are still high even if the content is not updated

Most of the work done by search engine optimization is either updating articles or publishing external links. However, there are some websites that hardly update their content and articles, yet their rankings are still high. What is the reason for this?

Tieling SEO Training: Reasons why rankings are still high even if the content is not updated

First of all, you need to have a clear positioning of your website. Your website is not a news site, article site, forum, or B2B that is updated every day. What do you treat your website as? You need to understand what your core is, is it a product or an article? I believe you know it yourself. When we build this site, we must first understand why customers want to see your website. Is it your product or your article? You know that the company's website is making products, and he really does this website to buy his own products, so, you first assume that you are a customer who opens a website in order to find a product and starts browsing. You can see if you can find satisfactory answers on this website. If not, I need to solve some problems encountered when browsing this website, and I know that solving this problem cannot be done under local conditions.

Regarding many research optimizations, people have heard that search engines prefer websites that update content every day so that they can absorb and store fresh "blood". Websites that have not been updated for a long time are prone to lose users, especially old customers. These are the things that happen when a user visits your website within two days. Without freshness and new things, users will not be attracted. This is my take on small business radio. Before updating an article, please consider whether it needs to be updated or injected into search engines. The quality of content is more important than the quantity. There is a high probability that low-quality articles will not be included and may not have a chance to be ranked. If there are too many, it will reduce the overall quality of the site, which is not worth it.

Not all websites can maintain a stable ranking without updating, and not updating will get a better ranking. If you are a new website and want to get a ranking without updating the website, it is not easy.

If the "internal strength" of the website is well done, I won't talk about the structure, code, keywords, internal links, etc. We all know that what I am talking about is the "user experience". This user experience does not mean the website art, typesetting, etc., but the details. When users come to your website, they can find what they need. In the end, the website will have a qualitative leap.