Shaoshan SEO training: Detailed explanation of web page title cheating

Detailed explanation of web page title cheating. Definition and function of web page title. 1. Definition. A web page title is a high-level summary of a web page; for example, the title of a website's homepage is the official name of the website. Function: By reading the title, users can understand the main content of the page and have a preliminary understanding of the webpage. Definition of title cheating Title cheating mainly refers to behaviors such as false title content or deliberately stacking keywords in the title.

Shaoshan SEO training: Detailed explanation of web page title cheating

False title content means that the content of the title does not match the content of the web page, and there is suspicion of defrauding users. Deliberate title stuffing refers to repeated and excessive keyword stuffing in the title. Examples of common title cheating: 1. False title content 2. Fake official website situation, where unofficial website is described as official website. The title states that it has Baidu Cloud download and supports online viewing, but the page cannot be downloaded or viewed online. Some of the statements in the title are false. For example, the title of a webpage suggests the ranking of top universities in Jiangsu, but the page only contains a list of universities and no content related to the rankings.

It is not recommended that the title be too long. The page title can be summarized in the format of "central word and appropriate modifiers". The central word is the central content, and the modifiers are placed after the central word. Redundant expressions should be avoided. The title is written around the main content of the page, is relevant to the content of the page, and can highlight the core content of the page.

It is recommended that the title be described in a language that users are familiar with (it is not recommended to mix traditional Chinese and multiple languages). If your website has both Chinese and English website names, try to use the one that users are familiar with as the title description. A good web page title can not only clearly express the main purpose of the web page, but also guide search users and attract target users to click.