What regulations should be followed when adding keywords to Baidu search promotion?

What are the specifications for adding keywords?

To ensure the search experience of netizens and ultimately ensure the effectiveness of your promotion, you should submit keywords that comply with Baidu's search promotion specifications.

A general principle is that keywords should be closely related to the products/services you provide so that you can accurately target your potential customers. The following situations are all related to the keywords and web page content:

1. Unrelated to your company's products, or the keywords are company names or products of other customers or other companies in the same industry;
2. There are no web pages on the website that are related to the keyword content;

In terms of format, the characters you can use in your keywords include:

1. Simplified Chinese that complies with the GBK Chinese character encoding standard
2. Chinese pinyin, uppercase and lowercase English letters, Arabic numerals
3. Hyphen (-), dot (.)

Please note that you cannot add keywords containing special symbols, full-width characters, bold characters, non-Chinese and English characters, and Traditional Chinese.

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