Mobile games are rushing to gain market share during the summer vacation. Missing out on these channels means missing out on millions of users!

It's summer vacation again, and this year's summer vacation is particularly "hot". The popularity of " Honor of Kings " is on the rise. Dear players of "Honor of Kings", primary school students and female college students are here to take the blame for you again! Students are one of the main audience groups for mobile games , and the summer vacation is a time when mobile games must compete for volume. So how should we seize this opportunity during the summer vacation and catch the attention of students?

The summer started with a series of blockbuster releases, especially Tencent Games ' "Contra: Return", Zilong Interactive Entertainment's " Summoners of the Gods ", and Thumb Game's "My Fair Princess", which were particularly popular.

At the just concluded 2017 China International Big Data Industry Expo, we saw the application of big data in various scenarios, all of which achieved very good results. This also illustrates the importance of big data. Some even say that the biggest energy source in the future will not be oil but big data.

Big data has been widely used in many fields such as precision advertising, personalized recommendations, trend forecasting, public opinion monitoring, etc. The core value of big data is insight and prediction. Big data is also widely used in games . Today we will talk about the application of big data platforms in the game buying link.

Based on the unique genes of Tencent's large social platform, with massive users as the foundation, big data insights as the core, and intelligent targeted promotion as the guide, it provides advertisers with a one-stop online promotion and marketing platform with multiple services such as cross-platform and cross-terminal. Guangdiantong’s platform resources are very extensive, with three major characteristics: wide traffic , wide users, and wide data.

After years of data and technology accumulation, Guangdiantong has aggregated dozens of social platforms such as QQ, QQ Space, WeChat , Tencent News Client, QQ Music, etc., and has gathered over 10 billion Tencent traffic resources to provide advertisers with high-quality advertising display positions. At the same time, it has gathered more traffic through mobile alliances , reaching a total number of over 800 million users, with an average daily advertising exposure of over 10 billion, making it one of the must-have channels for mobile game manufacturers.

As competition in the mobile game industry becomes increasingly fierce, Guangdiantong can help advertisers acquire more users within the cost-permitted range. It can not only maximize the profits of S-level and A-level games, but also allow B-level games to survive. At the same time, the joint operation of Guangdiantong and App Store can improve promotion efficiency and minimize the impact of the installation package size.

Since Guangdiantong promotes products based on user preferences, continuous promotion of heavy-duty products can significantly improve the omni-channel conversion rate .

Toutiao is a recommendation engine product based on data mining. It recommends valuable and personalized information to users and provides new services that connect people and information. It is one of the fastest growing product services in the domestic mobile Internet field. In the mobile game industry, Toutiao's information flow is widely used.

Based on the massive user base of Sina Weibo , this marketing product widely transmits corporate information to fans and potential fans. It delivers information precisely to the target group based on user attributes and social relationships.

Nowadays, game manufacturers are making high-quality games and pursuing long-term development. Naturally, every game basically has a Weibo account to accumulate fan assets. In the era of big data, data is wealth, and in the era of social marketing , fans are the economy, so Fantong has quietly penetrated into every aspect of mobile game marketing .

iQiyi's information flow advertising relies on iQiyi's massive video content, users, and high-quality traffic resources, combined with the industry characteristics of business owners, to provide cross-platform, multi-terminal online promotion services for business owners. At the same time, iQiyi's information flow utilizes Baidu's big data and strong technical strength to achieve massive reach, precise targeting, and significant advertising effects .

The linkage between film and games has become a trend in the gaming industry. iQiyi has an advantage in hit dramas, so it is very suitable for the launch of mobile games.

WeAD preferred information flow is an advertising trading platform based on preferred media DMP + advertiser DMP + own DMP. The data comes from the precise user portrait of the preferred media account system.

Big data is an important keyword for the explosion of information flow advertising. For example: based on the social relationships, interest maps, activity levels, geographical scope, etc. of Weibo users, after big data analysis and mining, each account ID will have its own attribute label.

"22 years old, from second- and third-tier cities, female, the second dimension", "28 years old, from first-tier cities, male, gaming"... These groups of people with unique personalities and identities are exactly the ones that game manufacturers are trying to impress in a targeted manner. WeAD provides game manufacturers with data package tools to help them find their desired target groups through the results of big data analysis and mining.

WeAD's preferred information flow started its "undeleted test" in August 2016 and its "official public beta" in April 2017. It has been recognized by more and more game manufacturers and has become the must-have channel for many game manufacturers to launch their games.

This time we will mainly introduce these five channels that rely on big data for precise delivery. Later we will continue to introduce other channels that are suitable for game manufacturers to deliver.

With the arrival of summer vacation, I believe that all major manufacturers are gearing up and preparing their best moves to seize the golden traffic during the summer vacation. Then you can try these channels, maybe you will get unexpected results.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @Weishidun Business Director Li Zongwu lzw313029866 was compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map