up to date! Data rankings of 59 information flow advertising platforms!

The following is the latest traffic ranking of 59 mainstream information flow advertising platforms in March. This statistics adds data from Haokan Video, Tencent Weishi, and Xiaohongshu platforms.

This issue of the list is divided into two parts: monthly active and crowd portrait data of each information flow platform, and mobile terminal data ranking . The overall data can be used to infer the traffic trend in April and May, and provide a reference for more accurate targeting of information flow advertising.

Let’s take a look at the overall data performance of the major information flow platforms last month:

▼ Overall Ranking

(Click to enlarge the image)

According to the latest monthly active data of the overall ranking in March, among the 59 mainstream information streaming media platforms counted, 32 platforms maintained year-on-year growth, while 27 platforms declined year-on-year; the traffic fluctuations of most platforms were small, while the traffic fluctuations of a small number of platforms were large.

Let’s take a detailed look at the data performance of each dimension of each major platform.

▼ Monthly Activity Top Ranking

▶ Overall distribution trend chart (click to view larger image)

▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

The overall data:

Information and audio categories began to recover significantly after the Spring Festival, and all platforms maintained overall growth; most social and video platforms showed a downward trend.

The top three in terms of growth were led by Sina Finance , followed by Tencent Weishi and Himalaya ;

Sina Finance grew by 35.9% year-on-year, ranking first on the decline list compared with last month. The fluctuation range is relatively large, which shows that its platform users are very unstable; among short video apps, Tencent Weishi and Baidu Haokan saw obvious growth, with increases of 20.1% and 10.4% respectively; Baidu Haokan Video has maintained a long-term growth from 16.63 million monthly active users in April 2018 to 122.24 million monthly active users now, with a relatively fierce momentum.

The top three platforms with the largest decline were Baidu Tieba , followed by Zhihu and Dongchedi; Baidu Tieba fell 19% year-on-year, and was ranked first in the list of growth compared to last month, with a relatively obvious fluctuation; in the video category, iQiyi, Tencent, and Youku all had small fluctuations.

▼ Top 10 male users

▶ Overall trend of male proportion (click to see larger image)

▼ Top 10 female users

▶ Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

▼ Top 5 under 24 years old

▼ 25-30 years old TOP 5

▼ TOP 5 aged 31-35

▼ TOP 5 aged 36-40

▼ TOP 5 aged 41 and above

▶Overall distribution of age ratio (click to see larger image)

The following is the mobile terminal device index:

The latest statistical data for the period from 4.1 to 4.7 is available for reference by those who need to set up device-specific settings~

▼ Top 10 mobile phone manufacturers

▼ Top 6 iOS devices

▼ Top 6 Android Models

The above is a list of data from major information flow advertising platforms in March compiled and presented by the editor. I hope it can help you make channel selections and optimization references.

Author: Ai Qi bacteria

Source: Aichi SEM