10 little secrets for operating Douyin, it is not difficult to become a big Douyin account!

I selected the top 10 Tik Tok accounts by number of followers for observation and research to see what the secrets are behind their success .

1. Characteristics of Douyin data presentation

Let’s take a look at a table first. I have extracted the relevant data and made it into an Excel spreadsheet.

Then I found some secrets in this table, which may subvert your cognition.

1. Capricorn and Libra love Tik Tok the most

Let me start with an interesting piece of information. I checked the "fans' zodiac distribution" data and found that Capricorn and Libra are the most fond of playing Tik Tok.

2. Being able to sing is also a competitive advantage

In the inherent impression, Douyin fans like beautiful and pretty girls, but I was wrong. Having good looks doesn’t mean you can do whatever you want. You also have to be able to sing. If you don’t believe me, take a look at the table below. Among the top 10 big Vs:

There are 4 people with the label music, 3 young ladies and 2 young men.

3. It is better to go for the high-quality route than to produce high-yield sows

When I wanted to ask some so-called masters for advice, I would often hear one sentence: "Shoot more and post more. The more you produce, the faster you will gain fans."

But after seeing this set of data (the average KOL posts 4.4 posts per week, and the lowest posts only 0.3 posts per week), I was confused...

Why do they not take that many photos but have a huge number of fans?

The editor can only think of two possibilities. One is that they shot a lot in the early stage, and the number of fans increased, so it is enough to ensure the quality of the later videos (verified by the sharing of the great god).

Another possibility is that their content is indeed high-quality, and they win by quality rather than quantity.

4. Female fans are even crazier

Looking at the data below, I discovered a pattern: young ladies definitely have more male fans, and young men definitely have more female fans.

And did you notice that 6 out of 7 are surprisingly consistent, female fans are far more than male fans. I would boldly guess that female fans are crazier...

5. It’s important to choose a unique name

The most basic operation for a marketing account is to choose a nickname that is consistent with the target industry, but in TikTok, this may be a demerit for you. Look at the chart below and you will notice that among the top ten, not only are the nicknames weird, but the nicknames are even weirder.

My understanding is that using a weird nickname can help you create a distinct personality for yourself, which is more conducive to establishing a distinctive impression in the minds of the audience.

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2. After studying so much Douyin, I can summarize it into these 5 little secrets

1. After 18:00 is the peak time for users to browse Douyin

(1) Content distribution type

Only by posting content that fans like can you win their hearts.

So you might as well take a look at the table below, which shows that singing and dancing content is the most popular , excluding male and female artists, followed by comedy content.

(2) Release time distribution pattern

Why do you say this? In fact, this is the same as publishing content on our official account. Find out the time when readers like to read the official account, and publish content during that time, the number of readers will be slightly higher.

As can be seen from this picture, the number of videos released by Douyin is the largest between 18:00-20:00.

2. Self-discipline committee, a mysterious organization on TikTok

When you break the rules, TikTok will limit your traffic without you knowing (so scary).

However, TikTok has an organization called the Self-Discipline Committee, you can check it out.

The people in the organization are equivalent to the porn reviewers of certain websites. They will report certain content based on the rules of Douyin.

3. Douyin Knowledge Content 2.0 Gameplay: Real People Appear on Camera

In the past, when you saw an institutional number, the page you clicked on might look like this.

But now, it might be like this. It is no longer cold subtitles that appear on the screen one after another like fools, but real people. For example, an uncle was passing on management knowledge to us in front of the camera.

Or a young man teaching us English.

More and more real people are appearing and portraying the images of industry leaders, professionals/practitioners.

After studying so much Douyin, the following points are summarized:

1. Short, concise and fast-paced knowledge-based content can be popular on Douyin.

2. Find beautiful girls and handsome boys to appear on camera.

3. Focus on similar accounts and conduct research on topic selection, interaction, and shooting techniques.

4. Pay attention to the quality of content. When the number of fans is growing slowly, you can consider shooting more videos.

5. Publish content at 9:00 and 20:00, two times when users are most active.

Source: Jianshu