To build a personal brand on Douyin, you need to do these 5 things well!

The author of this article once created a video on TikTok with over 50 million views. The following article is her experience. From the types of Tik Tok videos to methods of creating a Tik Tok account, and by building a Tik Tok persona, Tik Tok monetization can be achieved step by step.

“Sorry, I only work with influencers.”

“Although I’m not an internet celebrity, I have over 50 million views on Douyin.”

"Then are you free tomorrow? Let's meet."

I never thought that my Douyin performance could be used as a bargaining chip, and it has worked time and time again. This shows the popularity of Douyin and the high value of Douyin resources.

In April, the ratio of daily/monthly active users (DAU/MAU) of TikTok reached 0.45, which means that on average each person opens and uses the app 13.5 days per month. The ratio for games with a higher level of immersion is usually only 0.3-0.6.

Open Taobao and type in "Douyin", and all kinds of Douyin-related products will pop up, including shoe cleaning spray, funny candies, Peppa Pig watches... as well as "Answer Tea", "Turkish Ice Cream", "CoCo Milk Tea", and "GouDa Grilled Fish Shop". Because Douyin attracts fans and long queues form in offline stores, Douyin is also called a "sales artifact".

Tik Tok is so popular that it has caused collective anxiety among self-media people: This opportunity cannot be missed! Go make Tik Tok! A data package about Tik Tok can cause a small sensation among peers. Read it carefully and you will feel like you have found a treasure.

However, the fact is always: even after hearing a lot of knowledge, I still can't grasp this opportunity. Creating a popular Tik Tok video is the best advertisement for e-commerce. The cost of one video can convert countless buyers.

In the following article, I will share with you my experience in creating a TikTok video with over 50 million views. I hope you can have a practical plan and seize the TikTok trend.

How to operate Douyin content? Let’s first look at a question: What types of Tik Tok videos are there?

1. What types of Tik Tok videos are there?

Simply put, there are two types of content in successful Tik Tok videos:

• Discover beauty
• Become beautiful

1. Discover beauty

This "beauty" is not just about appearance. In addition to good-looking boys and girls, "discovering beauty" and other content can be found in three forms:

(1) Chicken Soup Stories

The video content on Douyin makes fans feel very warm.

On the way home, I happened to capture this scene: a sanitation worker was teaching his granddaughter to read. The grandfather taught carefully and the granddaughter listened attentively. What a heartwarming picture, what a warm-hearted grandparents and grandchildren.

Lao Wang Oppa never expected that the major event in his life would be solved through Douyin. When Lao Wang saw Ya Ge’s Tik Tok video for the first time, he was amazed by her. The two officially met at an offline event on Douyin. Since then, they have filmed videos together and have become the perfect "TikTok CP" in the hearts of fans. Years ago, the two announced through TikTok that they had decided to spend their lives together. Ya Ge had planned not to get married, but she said she didn't expect that she would eventually marry for love because of TikTok.

(2) Humor and fun

Capture interesting moments in life. The more serious the characters are in our perception, the more they reflect contrast and attract more attention, such as the Communist Youth League, the armed police, firefighters, etc. Everyone is willing to understand their down-to-earth side in private.

I used to think that pilots and flight attendants all had the same style as in "Triumphantly".

I used to think that TV hosts were all serious CCTV-style.

I used to think that doctors were stern, cold and rigid like in the movies.

(3) Skills and techniques (knowledge)

Take some photos of simple life hacks. In addition to playing it ourselves, we can also recommend it to our parents for download, and let them learn some little life tricks together!

The "cooking shouting brother" has also joined the Tik Tok ranks, shouting while cooking. After listening to him shouting once, I, who can't cook, also want to try to learn how to cook!

Especially this ham and egg dish, I feel like even a novice with no basic knowledge can make it delicious!

2. The key to becoming beautiful is to have good looks

Let’s take a look at the Weibo Hot List Daily Ranking:

The top ten are all celebrities.

There are also many handsome boys and girls on Douyin.

2. From TikTok videos to TikTok accounts

Douyin and Kuaishou are both very popular, but there is a big difference between them: Douyin focuses on content, while Kuaishou focuses on people.

Tencent Penguin Intelligence's "TikTok & Kuaishou User Research Report" analyzes the proportion of users browsing the "Follow" page:

Douyin has only 22.5% of users, while Kuaishou has 34.2%.

In other words, Douyin users prefer to browse the recommendation page, and user stickiness is relatively low. Generally speaking, I like your video, but I won’t follow you. For IP users, this is the biggest pain point.

Think about the TikTok accounts you would follow, what are they like? Generally, they are original account owners with strong personal brands. They are like old friends with very unique personalities. What really connects with users is personal charm, which is what we call building a personal image.

3. Create a Douyin account – Personality

1.What is a personality?

The persona on TikTok is your personal brand.

For example, if you want to see interesting workplace food, you will think of "Office Ono"; if you want to see beauty, you will think of Pony; if you want to see funny complaints, you will think of Papi.

Personality brings its own traffic, which helps spread valuable content faster, form a cluster of recognized users, and spread in a fission manner. However, we are not celebrities, and the value of an individual is difficult for the public to see. What should we do if we don’t have a strong personal label?

2. To form a strong personal label, you must first do one thing: differentiate and create original content

Today, as more and more attention is paid to content, originality has the ability to be regenerated endlessly. You won’t get far if you rely solely on copying. In the end, traffic may be concentrated on one or two big names in the industry. Therefore, you can choose to differentiate and create original content to produce your own.

Here are three ways to create a Douyin account.

3. 3 Ways to Create a Douyin Account

1. Positioning: Excellent skills - skill output-oriented personal brand

Such as: street dance, English, cooking, bringing your hobbies to the fullest.

#Don't dare to get married without talent# series

operate:

1. Positioning customers (customer quality is more important than quantity)
2. Position yourself so that others know what you are doing.
3. Cultivate output methods (writing, photography, painting, PS, etc.)
4. Plan and polish sharing content, from "being awesome" to "helping more people be awesome", and become an opinion leader

2. Positioning: Skills and experience - sharing the growth path

For example: new mothers, makeup and dressing skills, and pictures with obvious contrasting effects.

#Makeup is like a transformation# series

operate:

1. Improve your skills and become an excellent person in your chosen profession
2. Position yourself well and let people know what you are focusing on
3. Share your learning and growth process and gain like-minded fans
4. Cultivation output method

3. Positioning: Ordinary people - look for answers in places where you have spent time

Places where you’ve spent time, such as beautiful sights and interesting things while traveling?

Floating Cloud Ranch, as the name suggests, is a ranch in the clouds.

It can be called a popular domestic niche travel destination

You can see almost all the scenery on the opposite side in the viewing room

Unobstructed view of the mountains and sea of ​​clouds!

Only here can you experience the feeling of sleeping in the clouds

The 360-degree viewing platform of Floating Cloud Ranch, with a completely transparent fence

There are mountains in front of you and clouds within your reach!

operate:

1. Spend more time observing yourself and understanding yourself
2. For a week, record what you do every waking hour
3. Find the things that occur frequently
4. Are you happy when you do this?
5. Use more professional passion tests to help you find your talents

Your hobbies and expertise are valuable no matter how big or small. What’s important is to become a participant in the place where you spend time, either sharing the process or the results.

4. How to monetize TikTok

From content to e-commerce, Douyin has brought huge benefits to businesses. Tik Tok has a very strong ability to bring goods, and the technical requirements are not particularly high. There are all kinds of popular Douyin gadgets. As long as the product is good, it is possible to sell out just by simply and roughly demonstrating the product performance.

If you are a Tik Tok celebrity and have a lot of fans, you can monetize by taking advertisements. Customize content for brands and merchants, promote products, and earn endorsement fees.

Douyin Dance Milk Tea Debut

Anyway, if Answer Tea is opened in Guangdong

I'm still willing to check in.

As for whether he will visit again

It depends on its production and quality

The most popular thing about Gulangyu on TikTok is Turkish ice cream

The little brother is very naughty, he can make you laugh and cry with just an ice cream.

If you are engaged in e-commerce, in addition to looking for Douyin celebrities to endorse your products, you can also make videos yourself. Popular videos can convert fans into users, and then direct them to one’s own physical stores, Taobao stores or other sales channels. "Answer Tea" and "Turkish Ice Cream" are diverted in this way.

Different from Kuaishou’s emphasis on individuals, Douyin’s platform focuses on content. Therefore, for people with a low starting point, Douyin is a good platform for monetization.

If you are a good performer, such as street dance, you can give full play to your talents; if you are an expert in skills, such as makeup, you can share your experience with your fans; if you are not particularly outstanding, you can also share your life, such as beautiful travel experiences.

The key is - content.

Author: Tao Zui

Source: Teacher Kunlong’s team (ID: ikunlong)