How to promote offline activities?

In a year, it is always necessary to plan and execute several or even more activities. Although there are many forms and ways of playing activities, offline activities are more routine. So how to successfully plan and execute an offline event?

1. Preparation and Implementation

Before the event officially starts, we need to have a stage of planning and conception for the event. In other words, if we want to hold an event, we must make a plan first. A complete event planning proposal should include the following points:

Only a planning proposal that includes these elements can make people understand what kind of event you want to organize. After setting the purpose of the event, you need to set and judge the expected effects and risks of the event based on the event goals.

Event Venues

For offline events, venue and guests are very important. During the preparation period, you must first determine the venue and guests, otherwise it will greatly affect the event cycle and rhythm.

When choosing a venue, the following considerations are generally considered:

Price: The price cost of the venue must be controlled. It would be best if it could be obtained for free in the form of resource exchange. If it is really not possible, we can also obtain a lower price by exchanging resources.

Space: Choose a venue that can accommodate the expected number of people for the event.

Transportation: Convenient transportation is important, and being near a subway is preferred.

Equipment: It mainly depends on whether the venue can provide some necessary equipment for the meeting, such as audio, microphone, LED screen, tables and chairs. The final venue should be the best choice after considering the above factors.

2. Activity copywriting

Good event copywriting can attract more customers. There are two main types of popular event copywriting: one is the simple and rough version, and the other is the story introduction version.

A simple and rough version of the copy. This kind of activity copy generally has a low reading volume, but it is clear and has a high conversion rate. There is another type of copywriting that tends to be soft-text. It is usually introduced with an inspirational story, inspirational quotes or practical tips, and at the end it unexpectedly gives you an event registration poster. This type of copy is more suitable for publication on cooperative promotion platforms.

3. Activity Materials

How can an event be without materials? Basically, graphics and materials are needed in every link and every period. It is roughly as shown in the figure below.

IV. Publicity and Promotion

There are two most important parts in the whole activity: one is on-site execution and the other is publicity and promotion.

Promotion has two major functions:

One is to attract more people to sign up for the event; the other is to let the industry notice that you have organized a good event and increase your visibility.

5. On-site execution

The on-site execution of the event includes the pre-stage and post-stage.

Pre-site execution:

① Understand the scene

Debugging audio equipment, testing PPT, testing microphones, planning the site, and understanding where restrooms and other facilities are located, all of these details must be controlled when scouting out the location so that you have a clear idea of ​​what is going on.

② Arrange the scene

On-site layout can ensure the atmosphere and professionalism of the scene.

③ Division of work and execution at the event site

An event with 200 people requires a person in charge, one person responsible for guiding, one person responsible for signing in, a host, one person to control the atmosphere, one person to take photos, a stenographer, and a mobile executor.

VI. Summary of the activity

After the activity is over, you should also make a proper summary, which will help you to do other activities more smoothly in the future.

For example, you can hold a meeting together to discuss the mistakes and successes of the event, or you can consult with people who came to the event and listen to their opinions. The activity summary made in this way is relatively complete and comprehensive.

If you grasp the above aspects, I believe there should be no problem in hosting a successful event.

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