Introduction to PP Assistant promotion effects and advertising promotion cases!

pp assistant promotion case introduction

Promotion case: iQiyi

Company Profile:

iQiyi is the video playback website with the largest number of mobile phone users in China. It also has a large number of video resources, and users can watch their favorite videos on the APP anytime and anywhere. IQIYI has a wide range of mobile resources, and video viewing is smooth and clear without any lag. While watching a video, users can post comments to express their suggestions or preferences for the video. Users can adjust the video download clarity to ensure the download speed.

Promotion requirements:

(1) Increase users’ awareness of the iQiyi brand

(2) Increase the number of APP downloads

(3) Increase the click-through rate of advertisements

(4) Advertising promotion must be effective

Promotion plan:

The advertising promotion time is set to be all day, and the time is set to 1 week; the APP promotion locations are open and expanded across the country. The promotion population is also open to the whole country. The advertising promotion focuses on consumers under 35 years old. The advertising style is the recommended large image on the homepage. The advertisements are distinctive in style, eye-catching and attractive to users. The user's click rate is guaranteed, and the effectiveness of the advertisement is also guaranteed. The advertising display style is beautifully designed and the copy is high-quality, which makes it easy to promote the client's products. Users' aversion to advertising will also decrease.

Promotion effect:

Using the homepage banner to place advertisements is a very correct choice, as many users are not very resistant to advertisements. The click-through rate and number of downloads and registrations of the ads also saw a significant increase during the campaign period. The client also has very good control over advertising costs, and the advertising is very accurate, providing precise control for the client's advertising. The customer is very satisfied with the effect of the advertising.