What impact will it have if the SEM keyword bid is raised to 999 yuan?

The SEM comprehensive ranking index is equal to the keyword bid multiplied by the quality score. First, ignoring the quality factor, whoever has a higher keyword bid will have a higher corresponding ranking and a higher probability of display. When the keyword bid is 999 yuan, the display probability of this word is basically 100%, and it is firmly locked in the first place. Does the consumption also have to be very large? In a test, the CPC of a keyword with a search index of about 500 is about 1.5 yuan. After it is set to 999 yuan, the CPC rises to 1.69 yuan. In fact, the increase is very small, and the average ranking is first. It can be seen that when the keyword bid is 999 yuan, the CPC is not necessarily very high and the consumption is not necessarily very high.

According to the CPC formula, you can also know that the bid does not determine your CPC, but the bid of the second place will determine the level of your CPC. So if you want to grab the keyword article, is it reasonable to set the bid to 999 yuan? If your competitors do not adjust the price, then you will not be affected at all and can maintain a stable ranking. But when your competitors want to grab the ranking of this word, they will keep raising the price and eventually find that you set a high bid. If your competitors set it at 998 yuan, you will really be cheated.

Therefore, whether bidding SEM keywords to 999 yuan will have an impact depends on whether your competitors are competing for the ranking and whether you really want to compete for the ranking of this word. However, it is usually not recommended to set bids in this way during daily SEM optimization!