What work should be included in the bidding hosting service contract?

First of all, let me explain to you that a bidding hosting contract is an agreement reached by both parties through negotiation. For the sake of win-win cooperation, the company's accounts on search engines such as Baidu, 360, and Sogou will be handed over to a professional bidding hosting company like Kaiyan Technology for optimized management. Speaking of this, the editor has heard from clients before, what work content will be included in our contract, that is, what you must and will do to do bidding optimization? Now the purpose is to improve the promotion effect, so that you spend less money and get more and more effective traffic and consultation. Now Feng Chao from Dongguan will answer this question.

What work should be included in the bidding hosting service contract?

1. Optimize account structure
Kaiyan Bidding Hosting Company will check whether there is room for optimization based on the promotion plans and promotion units in your account. Starting from the purpose of conversion, different promotion plans are established to achieve different conversion customers, and keywords with similar meanings and structures are divided into the same promotion unit. Creative ideas are written for keywords, and the number of keywords in each promotion unit is controlled to ensure that there is a high correlation between these keywords and creative ideas.

2. Improve the quality of creative writing
The basic principle of creative writing is to ensure that the sentences are fluent and the meaning is complete. On the one hand, high-quality creativity can attract the attention of netizens and increase click-through rate. On the other hand, it is also helpful to enhance the relevance of search terms, keywords and creativity, thereby improving quality. An important way to optimize creatives is to insert wildcards into the creatives to get more reds.

3. Choose the most appropriate landing page and display URL
The choice of landing page should vary according to the creativity and keywords. To ensure the promotion effect, Kaiyan Bidding Hosting Editor recommends that you take visitors directly to the web page containing the information provided in the promotion results. What is a landing page? The page you see when you open it is the landing page. For displaying URLs, it is generally recommended that you use the full domain name directly. This will not only enhance netizens’ trust, but also facilitate their memory and deepen their impression of your website. You can also try to adjust the display format of the URL, such as capitalizing the first letter, to attract the attention of netizens.

4. Choose more specific keywords with higher commercial value
When different netizens use the same search term, their search needs may be diverse. For example, netizens searching for English may be looking for a professional English training institution, or they may just want to learn basic knowledge about English. Relatively speaking, netizens who search for English training and English training winter vacation classes have clearly expressed their demand for English training, will pay more attention to and attach importance to related promotion results, and are more likely to visit your website for further understanding. Therefore, keywords that are more specific and have more obvious commercial intent are often keywords with relatively higher click-through rates.

5. Optimize keyword matching methods
Kaiyan Technology's bidding hosting will choose the matching method according to the "from broad to narrow" strategy, that is, the newly submitted keywords will be set to broad matches as much as possible, and maintained for at least two weeks to observe the effect. Later on, optimization will be performed using precise phrase matching.

6. Adjust the bid, that is, the highest click price each time
You can adjust the bids for promotion units or keywords based on the performance of the keywords and your budget. Modify promotion settings, including promotion regions, promotion budget, etc. You can use regional reports to evaluate the return on investment in each promotion region and adjust the promotion plan in each region. For example, increase the budget for regions with better promotion effects and focus on them.

7. Setting of negative words
The bidding hosting company will carefully study the keywords of your account and the products of your website, and avoid the words that cannot bring conversions to your account, so as to minimize the waste for you.

The above are some of the work contents of account optimization included in the bidding hosting contract. Account optimization is a process of sailing against the current and not moving forward means falling behind. It is necessary to find a professional search engine marketing service provider for outsourcing and hosting, continue to pay attention to account performance, and tailor-make optimization methods that are more in line with the company's own promotion goals based on continuous observation and summary.