Learn the 4 ways to play Douyin live streaming!

During this period, I often saw people sharing cases of nine-square grid live broadcasts in the Douyin industry exchange group. There must be something wrong when things are abnormal. Perhaps this is Douyin’s new traffic code.

So, I put down my work with a legitimate reason and went to watch Douyin for a while. I didn’t know until I saw it, and I was shocked.

When searching for the keyword "Nine-square grid live broadcast" on Douyin, almost all the results are live broadcast rooms for blind dates and making friends. I randomly entered a live broadcast room and within a few minutes, some big guys started sending gifts. I couldn't help but sigh that it's too easy to make money.

Based on the price of gifts on Douyin, we can simply estimate the revenue of the live broadcast room. A "Paper Crane of Love" is priced at 99 Douyin coins, and a "Pearl in the Palm" is priced at 888 Douyin coins. 10 Douyin coins = 1 RMB.

I spent less than ten minutes in several live broadcast rooms and saw gift income of more than 100 yuan. It should be a piece of cake to earn 1,000 yuan by live broadcasting for 8 hours a day. This is much better than working part-time.

However, in my opinion, these female guests are not stunningly beautiful, so why do so many people give them gifts?

01Live broadcast industry chain

In order to solve this question, I lurked in several popular live broadcast rooms for a long time, and finally I discovered their secret of making money. I exclaimed, wow!

In my previous understanding, only the PK between big anchors would be rehearsed in advance, but I didn’t expect that the live broadcast rooms with hundreds of people are also operated by an organized and disciplined team, and all the links are designed in advance by scripts.

Image source: TikTok

According to my observation, the operating staff of the MCN agency will recruit female anchors in the group in advance to participate in the live broadcast. The gifts received by the live broadcast guests will be divided equally with the MCN agency according to a certain sharing ratio. Usually, the sharing ratio received by the live broadcast guests is about 20-40%.

In order to stimulate users in the live broadcast room to give rewards, they mainly use the following three live broadcast formats.

02 Goddess Competition

This type of live broadcast room will regularly hold goddess competitions, and each game will invite 8 different female guests to compete online. The final popular goddess will be voted based on the number of gifts received.

No. 1 Mai is the host who is responsible for controlling the scene and creating the atmosphere. Just like playing Werewolf, the host will ask each female guest to introduce herself and perform her talents, and then let the users in the live broadcast room vote by giving gifts to the female guests. In each round, the female guest who receives the least number of gifts will be eliminated, and the remaining female guests will advance to the next round.

This mode tests the host's rhetoric and ability to create an atmosphere. For example, by thanking the host by name, the host can stimulate users to give gifts to gain a sense of exclusivity and arouse the desire for protection from the big brother in the live broadcast room. By giving gifts, the host can make the female guest of his choice become a popular goddess.

In order to maximize benefits, before the female guest is eliminated, she will be given a chance to perform her talent to revive. If a big brother gives her a gift at this time, she can stay and continue to play.

03 Live Dating

Another common way to play is the nine-grid live broadcast blind date, which is a bit like the Jiangsu Satellite TV show "If You Are the One" that attracted a lot of people a few years ago. The host will leave microphone No. 5 in the middle of the live broadcast room empty for paying users, and the other microphones are for exciting guests invited in advance by the MCN agency.

The audience in the live broadcast room needs to give a certain amount of gifts before they can go on a blind date. After going on the microphone, they will be asked to make a brief self-introduction and then choose a female guest of their choice. If both parties are attracted to each other, they will follow each other.

Through my observation, I found that the user profiles participating in the live broadcast are concentrated between 30 and 50 years old, with introverted personalities, lower-middle income levels, and single people who lack blind date opportunities.

Compared with traditional offline matchmaking, this kind of blind date live broadcast is just an entertainment program under the guise of blind date. Users can connect to the microphone and the program will end in a few minutes. There is no promise of subsequent delivery of services, and monetization mainly relies on live broadcast rewards.

04Live broadcast of opening blind boxes

If the first two live broadcast methods are considered quite standard, the live broadcast room for opening blind boxes will definitely make your eyes light up, and you may even want to give it a try.

In addition to the fun of live streaming, the host is also a young lady with "social awesomeness", which makes her very suitable for setting the atmosphere of the live streaming room and guiding users to give gifts and open blind boxes.

First of all, this blind box opening live broadcast room will have a new theme every day. For example, yesterday it was "The Lonely Frog" and today it is "The Burial of Love Family". To open the blind box, you need to swipe a "Love Paper Box" worth 99 Douyin coins.

Secondly, if you want to become a blind box, you need to send a private message to the host or administrator to change the theme avatar, and set the account to a private account before you can apply to go on the microphone. This can ensure that new users can maintain a sense of mystery after entering the live broadcast room.

Because "blind boxes" are full of mystery and uncertainty, the process of opening a blind box is actually very addictive. For users in the live broadcast room, under the temptation of music and the host's words, many people are willing to spend 9.9 yuan to satisfy their curiosity and gambler mentality.

I watched the host’s latest video and found that he earned more than 60,000 paper cranes in one live broadcast. If the income from sports cars and balloons is added, the minimum income from one live broadcast is more than 1,000.

05 Conclusion

Finally, we will find that with the rapid development of the live broadcast industry, competition is becoming increasingly fierce. Only anchors who continue to innovate in content and gameplay can remain invincible.

This ability is the ability to innovate across industries, by learning the underlying common knowledge of different industries and integrating existing methods from different industries to solve problems.