Online event promotion planning and solution analysis

For operators, event operation is a very important part of their job. So, when it comes to online learning platforms, what are the key points in organizing and operating an event? What should we pay attention to when designing an activity? This article will tell us the answer.

The online learning platform built based on modern Internet technology is an advanced application of Internet technology in the field of education. The activities conducted on its platform naturally have something in common with online activities in a broad sense. However, due to the unique learning attributes of online learning platforms being different from those of general Internet platforms, the activities conducted on online learning platforms also have their own special aspects.

Starting from this article, the author will combine previous event operation experience and use the length of 3 articles to introduce in detail how to plan, implement and summarize operation activities based on the online learning platform. Generally speaking, the entire operation process includes three stages: activity planning, activity implementation, and activity closing. Each stage involves different work priorities, but the stages are mutually influential.

For example, activity planning determines the specific actions of activity implementation, the implementation process of the activity determines the work details of the activity conclusion, and the activity summary and review at the end of the activity can verify whether the activity planning is reasonable and the implementation is correct. Due to limited space, this article will first provide a detailed introduction to the content of the activity planning period.

For users, the start of an event is the time when the event goes online, but for operators, it means that the event has already started as early as the planning stage.

During the activity planning stage, operators often set corresponding activity goals based on specific situations, and carry out activity program planning work in combination with appropriate activity implementation paths.

1. Event Planning

1. Event Background

In the environment of online learning platforms, key operational activities are often planned and implemented around training plans, training projects, student needs, current affairs and other backgrounds with learning attributes to help implement organizational strategies and develop talents.

2. Activity Objectives

At different stages of platform development, the focus of activity objectives will vary.

Usually in the early stage of the platform, the goal of the activity is mostly to attract new users and retain existing users; in the mid-stage of the platform, the goal of the activity is more focused on promoting activation; in the late stage of the platform, the goal of the activity should consider how to promote conversion.

In addition, what is special about corporate online learning platforms is that activities play a role in promoting the implementation of training projects.

3. Activity implementation path

Just like when we hold an event offline, if there is no venue, then the event can only remain at the planning level and cannot be implemented in detail.

The significance of the activity implementation path on the online learning platform is the same - it is the basic support to ensure the implementation of the activities.

It is also worth noting that the implementation path of the activity has a certain degree of decisive restrictions on the scale, form and presentation effect of the activity.

2. Activity Plan

After clarifying the three basic background factors of the activity, namely the background, objectives and implementation path, we can move on to the step of planning the details of the activity, that is, writing an activity plan. The activity plan involves many details. To facilitate readers’ understanding, the author here summarizes the contents of the plan into three aspects: form design, rhythm design, and mechanism design, and then introduces them in detail respectively.

1. Activity format design

The form design of an activity mainly includes the determination of the activity theme, the planning of the activity content, and the design of the activity form.

• First, determine the theme of the activity, and in the process of confirming the theme, further clarify the focus of the activity;
• Next, list the relevant content resources that can be used for the activity, because the content planning in this stage is related to the preparation of subsequent resources, whether it is self-produced or introduced from outside;
• Finally, combine the theme and content of the event to design a corresponding form for the event, that is, a down-to-earth way of playing. Common ways of playing include lotteries, fragment collection, level-breaking, development, etc.
• In addition, operators must be clear that the form of the activity serves the goals and content of the activity, and must avoid formalism and deviating from the goals of the activity.

2. Activity rhythm design

The rhythm design of an activity mainly refers to the arrangement of activity time. The design of other contents of the comprehensive activity plan and the activity rhythm design in the activity planning stage can usually be divided into the following three time periods.

1. Preparation period: determine the preheating promotion nodes and testing cycles, and set aside a reasonable amount of time for resource preparation, prize procurement, promotional material production, and event page development;
2. Implementation period: determine the launch node of the activity, the phase division within the activity, and the promotion node during the activity, so as to effectively control the progress of the activity;
3. Closing stage: determine the activity prize statistics and distribution nodes, activity feedback collection cycle, and activity summary writing cycle to make full preparations for the activity review.

3. Activity mechanism design

When designing the mechanism of an activity, it is necessary to consider the activity rules, activity reward mechanism, and activity promotion mechanism.

The design of activity rules is to reasonably integrate the activity gameplay with the activity purpose, and to promote the achievement of activity goals through activity rules;

The activity reward mechanism is a key factor in stimulating the enthusiasm of students. Usually in the activity rules, we have expressed the behaviors we hope students will perform. Then in the activity reward mechanism, we need to fully consider how to reward students for their positive behaviors.

The event promotion mechanism is that the operating staff uses promotional means such as the focus of event promotion, available event promotion channels, and event promotion rhythm to continuously let students know, understand, and become familiar with the event, thereby strengthening the influence and brand power of the event.

4. Activity budget design

Up to now, the operation staff has basically had a rough plan for the entire event. However, there is one very important point that must not be overlooked, and that is the event budget. By integrating the above-mentioned event design, development, resources, publicity, rewards and other contents, a preliminary budget is made for the event to predict the input-output ratio between the event budget and the event goals, so as to more rationally evaluate the rationality of the event planning.

The above is all about the operational activity planning in the online learning platform environment. Do you want to know how to monitor data and plan intervention measures during the subsequent activity implementation period? Please pay attention, exciting content, continuous update~