What kind of subway copywriting is suitable for financial products?

Subway advertising is very popular this year, with brands continuously launching advertisements.

Indeed, the subway is a good carrier for accumulating offline materials. The attributes of the subway also determine that advertising copy will focus on sociality . So, we wrote a set of social financial copywriting.

At that time, the theme of #Make a little money every day# came to my mind. This is a positive attitude, which is consistent with what I want to express and is also consistent with the product attributes. We get up early every day and try to make ourselves better.

1. Only children like to get angry, while adults prefer to make money.

The line from "See You Tomorrow" "Only children can tell right from wrong, adults only look at the pros and cons" is truly a classic. I don't know how many titles and copywritings have been derived from it. Using this fixed sentence pattern, children..., adults..., it works every time.

2. There are only two kinds of people in the world, one is the financial manager and the other is the moonlight manager.

Bob Dylan said that there are only two kinds of people in the world, those who are still alive and those who are lost. Similarly, this fixed sentence pattern has resulted in many kinds of people in the world.

3. Being beautiful is an asset, making money well is a skill.

Adapted from the copywriting of Taiwan's PX Supermarket: Being beautiful is a capital, but spending money beautifully is a skill. There is no sense of incongruity when using this copy for financial products.

4. Don’t let today’s efforts become cheap products tomorrow.

Time sentences are really a panacea. Today..., tomorrow..., this sentence pattern can be applied to almost any industry and product if used well. Every time I write a piece of copy, I think about how to use it. What I want to express here is that prices are rising too fast.

5. People should not be too calculative, but money should be calculated penny by penny.

This sentence was written by classmate Klaus. I told her to practice it deliberately. Use the techniques of fear, repetition and contrast more often and put them into practice. Here is the comparison, which I think is OK.

6. Learning and financial management are lifelong things, and it is never too late.

Why do we add "learning" here? In fact, you can also add "love" or "fitness". In fact, a psychological phenomenon is used here, when two things are put together. If one of them is approved, then the other will be taken for granted. The best example is that only love and food should not be wasted. If it is changed to "Only love and lipstick cannot be let down", it also makes sense.

7. Please take good care of our youth and money.

When we were young, we had nowhere to put our youth. When we grow up, we have no place to put our money. An analogy is actually used here. They all have the same property (nowhere to put), and finally a common conclusion is drawn. If you don't treat it well, you will regret it.

8. As you grow up, your money must grow too.

This sentence uses a simple repetition technique to emphasize the word "grow up". Raising children can provide for your old age, and raising money can protect you from the midlife crisis. We grow up, but our parents grow old. The pressure on both generations is enormous, and it is really impossible to not have financial management habits. I hope your money will grow and help you shoulder the burden.

9. You reap what you sow. You reap what you sow.

Adapting idioms and proverbs is a commonly used method. Take advantage of the public's familiarity with idioms and colloquialisms to reduce the time it takes to understand the text. Sometimes, this can make use of the original meaning of the idiom. For example, this time we are telling everyone that you will get feedback based on what you do.

10. Manage finances for your ideals.

This is my favorite line of copy. Yes, money is not everything. But money is real and can really help many people realize their wishes. For example, traveling around the world, singing and dancing all the time, buying a car for dad, etc. We work so hard to make money, not for the money. Money is just a step that brings us closer to what we want.

The above is a joke to my colleagues. Most of them were subway copywriting I had previously written for a financial company. I'm very ashamed that the cooperation was not successful in the end. I would like to share this set of financial copywriting with everyone, and I hope that everyone will write together.

This article was compiled and published by @黑小指 (Qinggua Media). Please indicate the author information and source when reprinting!

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