Sharing of promotional cases of information flow advertising on Qutoutiao - Zhang Liang Malatang!

Nowadays, most people love spicy food, so everyone loves to eat malatang. When it comes to "Zhang Liang Malatang", everyone is familiar with it. In the past, everyone may have thought that "Zhang Liang Malatang" was opened by the celebrity Zhang Liang, but it is not. So the advertising case I’m going to share with you today is the investment and franchising of “Zhang Liang Malatang” in the information flow advertising of Toutiao .

1. Advertising styles and features of Qutoutiao’s list page

The advertisements on the list page of Qutoutiao are divided into group pictures, large pictures and small pictures. Different styles have different advertising effects. The large picture style only appears on the video column page.

The most common form of advertising is to place ads in the Qutoutiao information flow. The advertiser's ads are displayed on the homepage or in the list and pushed according to the user's interest tags. The visual effect of the advertisement is obvious and has a strong impact, and the number of clicks is relatively large.

2. Content display of advertising creativity

The three outer pictures of the advertisement show different angles of Zhang Liang Malatang, increasing brand recognition and allowing users to remember the brand name more clearly. The copy of the advertisement is "A monthly salary of 5K is not as good as opening a Malatang shop. A couple opening a shop can earn as much as 6 people." The copy cleverly uses numbers and targets money. Everyone is sensitive to money and is money-conscious, especially on a special platform like Qutoutiao, where there are more people who are money-conscious. "A couple opening a shop" means 2 people, 2=6, so why not do it?

Click to enter the landing page, which is a brief introduction to the production and franchising of Zhang Liang Malatang. The landing page has customer service consultation, which is a highlight of Zhang Liang Malatang. The "Customer Service Consultation" will automatically pop up a dialogue page a few seconds after you enter the landing page to avoid user loss and facilitate timely communication if users have any questions.

At the bottom of the copy is the form used by advertisers to collect customer information. As long as the user fills out the form, our backend can collect this information, which is convenient for advertisers to convert and maintain users.

From the case, we can see that the target users of Zhang Liang Malatang are people around 30 years old. The users of Qutoutiao are mainly between 24 and 35 years old, distributed in third-, fourth- and fifth-tier cities. This group of people do not have very high incomes and are relatively more willing to share and figure out ways to make money. This means that the advertisers of Zhang Liang Malatang at least analyzed the characteristics of the advertising platform and their own users when placing advertisements, which is worth learning.

3. Advantages of Advertising

1. The landing page customer consultation page will automatically pop up at a fixed time to reduce user loss

2. Before placing an ad, do a thorough analysis of the platform, user, and product characteristics.

Advertisers should prepare materials and conduct various analyses before placing advertisements. Choosing the right platform will help save advertising costs and improve advertising effectiveness.

If you want to know more about opening an account for Qutoutiao advertising and becoming an agent for Qutoutiao advertising, you can consult the customer service of Qinggua Media Platform online.