Classic GuangDianTong advertising case, GuangDianTong advertising case for Xiaomi Redmi smartphones

Committed to making the best 1,000 yuan mobile phone

Redmi mobile phone focuses on the low-end mobile phone market and is a sub-brand established by Xiaomi for the thousand-yuan mobile phone market. Targeting the general public, pursuing experience, high cost performance, and having first-class suppliers and components.

Promotion needs:

Promotion of Redmi phones to QQ space users

Among the users of Xiaomi and QQ Space, those aged 18-35 account for a large proportion, and Xiaomi users spend a high proportion of their time in Space. Xiaomi hopes to promote the initial sales of Redmi mobile phones through cooperation with QQ Space and expand the brand influence of Redmi mobile phones among the target customer groups.

Implementation plan:

Redmi QQ Space first release

Guangdiantong accurate user positioning

Xiaomi and QQ Space users have a high degree of consistency, with a large proportion of users aged 18-35. Through the Guangdiantong intelligent delivery system to target these users and combine it with Xiaomi's marketing needs, the advertising effect can be maximized;

"Guangdiantong + Certification Space + Mobile Alliance" Marketing Combination

In addition to Guangdiantong's performance advertising, Xiaomi's certification space is also efficiently operated through content penetration and event linkage, and coordinated operations are implemented through the hype of personal topics and the spread of Mi fan culture. The number of fans of Xiaomi mobile phone certification space exceeded 10 million within 13 days; Guangdiantong Mobile Alliance also provides hundreds of millions of traffic resources to support mobile phone marketing activities.

Promotion effect:

In 90 seconds , 100,000 Redmi units were sold out; in the first second of the launch, more than 148,000 users clicked to buy; 7.45 million users made reservations on the space, setting a record for the craziest launch in history; in 13 days , the number of fans of Xiaomi mobile phone certified space exceeded 10 million from 1 million !

Customer Information:

Xiaomi was officially established in April 2010 and is a mobile Internet company focused on independent research and development of high-end smartphones. "Born for enthusiasts" is Xiaomi's product concept. Xiaomi pioneered the model of developing mobile phone operating systems using the Internet model, with 600,000 enthusiasts participating in the development and improvement.

Achievement, life, dream - Vanke lets architecture praise life

"Let architecture praise life" is Vanke's core corporate philosophy and the core value of its products. The company is committed to providing different consumers with an ideal living space where they can express themselves and coexist harmoniously, protecting and improving the environment, and promoting the sustainable development of man and nature.

Promotion needs:

Promote and sell Vanke Hongyue new property in Shenzhen

Through the Guangdiantong platform, we can locate effective consumer groups, expand the exposure of Vanke Hong•Yuexin real estate, increase visit consultation and transaction volume, and promote the sales of Vanke Hong•Yuexin real estate's new residential model houses of approximately 77-89 square meters.

Implementation plan:

Guangdiantong provides intelligent targeting

The target group is locked in the customers in Shenzhen who are over 18 years old. Basic customer orientation is carried out based on educational background, Internet access scenarios (company, school, family, etc.), consumption capacity, etc., and the targeting capability of Guangdiantong LBS (abbreviated as "geographic positioning service") is used to select some business districts with consumption power around the property location to further screen out matching customers.

Preheating launch in mid-September, strong launch all day before National Day

Starting from September 18, Vanke launched new real estate advertisements in prime advertising spaces such as QQ client and QQ space to guide customers to inquire and visit; a new advertising cycle was launched at the end of September to gain more exposure and attention during the National Day Golden Week, attracting target customers to visit and purchase.

Guangdiantong provides free operational guidance

The Guangdiantong Operation Manager provides full tracking and guidance for Vanke's advertising, and gives professional operational suggestions on advertising materials, advertising space bidding, advertising targeting and delivery plan formulation to better grasp the timing and effect of delivery.

Promotion effect:

After the advertising campaign (September 18th - October 6th) was launched, the total investment was RMB 30,000, and more than 20 million exposures brought tens of thousands of matching ad clicks and customer visits, which in turn generated more than RMB 4 million in sales of two residential properties within a week, with an advertising ROI of 133.

During the advertising campaign, 60 people directly called the GuangDianTong hotline for inquiries. GuangDianTong's performance advertising not only has a direct advertising conversion effect, but also has a strong viral spread in the SNS network, as well as the convenience and sustainability of word-of-mouth publicity among friends.

Customer Information:

Founded in 1984, Vanke Real Estate is currently the world's largest professional residential development company. As of 2012, Shenzhen Vanke has been ranked first in comprehensive development enterprise qualifications in Shenzhen's real estate industry for 14 consecutive years and has been ranked first in market share in Shenzhen for 9 consecutive years.

Including Poly Real Estate, Suning Real Estate, Gemdale Group, Country Garden Group, Pengrun Real Estate, China Communications Construction Real Estate, and Hehong Real Estate.

Promotion needs:

Promote and market new properties locally

Since December, advertising agencies of real estate developers in Chongqing, Nanchang, Shijiazhuang, Tangshan, Nanning, Hangzhou, Nanjing, Chengdu and other places have used the Guangdiantong platform to target effective consumer groups, expand the exposure of new real estate projects, increase inquiries, visits and transaction volumes, and promote real estate sales.

Implementation plan:

Guangdiantong provides intelligent targeting

By conducting basic customer targeting based on age, city, consumption level, etc., and setting different time settings for advertising on PCs and mobile phones, we can maximize peak traffic exposure, and use the targeting capabilities of Guangdiantong LBS (short for "geographic positioning service") to select some business districts with consumption power around the property location to further screen out matching customers.

Mainly distributed on QQ client, QQ space and mobile platforms

By placing advertisements mainly on the three major platforms of QQ client, QQ space and mobile platform, we promote single real estate projects, house viewing group activities and aggregation pages of real estate projects by category respectively. During the pre-sale, post-sale and additional promotion period, advertisements are placed in stages and with different materials to achieve the goal of integrated marketing.

Guangdiantong provides free operational guidance

The Guangdiantong Operation Manager provides full tracking and guidance for the advertising of real estate projects, and gives professional operational suggestions on advertising materials, advertising space bidding, advertising targeting and landing page strategies to better improve conversion results.

Promotion effect:

After two weeks of running GuangDianTong, real estate developers across the country invested an average of about 30,000 to 50,000 yuan in advertising, with an average of more than 20 million exposures, which brought tens of thousands of matching ad clicks and customer visits. The Chongqing advertising agency has generated a total of more than 1.3 million yuan in sales of 3 residential units within two weeks, with an ROI of 43%; the Nanjing agency has generated a total of 1.5 million yuan in sales of 2 residential units, with an ROI of 75%; the Nanning advertising agency has a total of about 2.19 million yuan in sales of 3 residential units, with an ROI of 130%.

There are other real estate projects that have not yet been launched, but judging from the current single registration cost from Guangdiantong sources, it has already begun to gain an advantage compared with professional real estate media in various places during the same period.

7 Days Inn adheres to the vision of allowing customers to "sleep well every day" and is committed to providing clean, environmentally friendly, comfortable and safe accommodation services to value-conscious business travelers to meet customers' core accommodation needs.

Promotion needs:

Promote the 77 yuan discount for new members

Through the Guangdiantong platform, we positioned effective consumer groups and promoted the 7 Days Hotel's "Register as a new member and enjoy a five-star king-size bed room for 77 yuan" campaign to increase new member registrations and consumption.

Implementation plan:

Guangdiantong provides intelligent targeting

The target group is locked in male customers aged 17-40, and basic customer orientation is carried out based on age, region, and Internet access scenario (company, school, family, etc.). The targeting capability of Guangdiantong LBS (abbreviated as "geographic positioning service") is used to target business districts and schools in major consumer cities to increase the registration conversion rate of the target potential population.

Advertisements are mainly placed on QQ client, with both PC and mobile channels.

Since the beginning of September, 7 Days Inn has conducted extensive trials on QQ client, QQ space, QQ music client and mobile platforms with the goal of finding the most suitable channels and screening conditions for attracting new customers. The conversion effects of each platform have shown outstanding performance. Since October, it has launched a continuous delivery of multiple specifications and multiple materials mainly on the client platform, and the click-to-registration rate has been further improved.

Guangdiantong opened a certification space for it and provided it with free operational guidance

Open the 7 Days Inn chain certification space to explore channels for maintaining users and promoting the brand. At the same time, the Guangdiantong operations manager provides full tracking and guidance for 7 Days Inn's advertising, and gives professional optimization suggestions on advertising materials, advertising space bidding, advertising targeting and delivery plan formulation to better improve advertising conversion effects.

Promotion effect:

After two weeks of running GuangDianTong, the daily exposure exceeded 55 million.

The Guangdiantong operation team provided professional material optimization guidance, which increased the click-through rate by 60% and reduced the registration cost by 50%.

The click-to-registration conversion rate is 180%.

Customer Information:

7 Days Group Holdings Limited is one of the brands under Plateno Hotel Group. Founded in 2005, 7 Days Inn chain adheres to the vision of letting customers "sleep well every day" and is committed to providing clean, environmentally friendly, comfortable and safe accommodation services for value-conscious business travelers to meet customers' core accommodation needs.

There are franchised flower shops in provincial capitals, prefecture-level cities and most county-level cities across the country, providing online flower ordering, flower express delivery, cake reservations, door-to-door flower delivery and chocolate delivery services.

Promotion needs:

Promote and sell rose bouquets in first-tier cities

Through the Guangdiantong platform, we can locate effective consumer groups, expand the exposure of Xianhua.com, increase online consultation and transaction volume, and promote the sales of roses on Xianhua.com.

Implementation plan:

Guangdiantong provides intelligent targeting

The target group is locked in on customers aged 16 to 40 in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and customer targeting is carried out based on educational background, Internet access scenarios (company, school, family, etc.), and consumption capacity.

Promotion and marketing of QQ, support directional display on the right side of the QQ chat box

After the target group clicks on the advertisement, a QQ chat window will pop up directly for a conversation with the sales staff of Xianhua.com. At the same time, a page designated by Xianhua.com and associated with the advertisement will be displayed on the right side of the chat window - roses can be selected and ordered directly through QQ number identity.

Pre-launch in late November, strong launch on Christmas Eve

Since late November, Xianhua.com has used low-cost methods such as text links to place advertisements on the QQ client, guiding customers to directly inquire about sales to Xianhua.com through QQ and purchase directly on the right side of the QQ chat box; the advertising efforts were increased on the eve of Christmas to gain more exposure and attention, attracting target customers to inquire and purchase.

Promotion effect:

ROI far exceeds search promotion channels

During the campaign period, the total advertising cost was less than 100 yuan, and a total transaction amount of 1,780 yuan was obtained, with an ROI of 21.07, far exceeding other online and traditional channels promoted by Xianhua.com during the same period.

Customer sedimentation is conducive to remarketing

The performance advertising that combines GuangDianTong with marketing QQ not only has a direct advertising conversion effect, but can also deposit potential customers into the company's customer database and save the company in the customer's QQ friend list, making it easier for the company to do long-tail marketing and secondary purchases from customers.

Customer Information:

Xianhua.com is a professional flower delivery service provider, offering free delivery in city centers across the country, a pay-later service, and supports remittances from more than ten banks across the country, postal services, Alipay, and online payments. There are franchised flower shops in provincial capitals, prefecture-level cities and most county-level cities across the country, providing online flower ordering, flower express delivery, cake reservations, door-to-door flower delivery and chocolate delivery services.

Mission: To enable people to enjoy life from the heart by improving their home living environment!

Vision: To be the most influential home environment enterprise.

Zhuoju’s slogan: Change the temperature as you like, and start a new environment!

Promotion needs:

Promote HVAC equipment in Changsha

As a service provider in Changsha's local home furnishing industry, Zhuoju HVAC's promotion needs are first to promote the sales of local HVAC equipment, and secondly to expand brand exposure and accumulate new customers.

Implementation plan:

Guangdiantong provides intelligent targeting

By conducting basic customer targeting based on age, city, consumption level, etc., and utilizing the targeting capabilities of Guangdiantong LBS (short for "geographic positioning service"), we target commercial districts where consumer groups are concentrated, further positioning matching customer groups and improving transaction conversion rates.

Promotion effect:

After only three days of launching GuangDianTong in the "join group" mode, the click-to-join group rate was as high as 14.49%, the "join group" conversion rate was 20.08%, and the "number of effective users" for "join group" consultation was around 10-15 per day on average. A total of 15 customers were converted, with a transaction amount of nearly 700,000 yuan, and a very high ROI and average order value.

Through Guangdiantong's targeting capabilities and QQ group promotion model, Zhuoju HVAC has truly achieved O2O (online to offline) advertising conversion in product promotion.

Customer Information:

Changsha Zhuoju HVAC Equipment Co., Ltd. (abbreviated as: Zhuoju 100) is a comprehensive service provider integrating sales, solution design, positioning installation and after-sales service of refrigeration and heating equipment products. It currently mainly engages in household heating, central heating, central air conditioning, fresh air systems, central water purification, and central hot water. The geographical scope covers Changsha, Zhuzhou, Xiangtan and surrounding areas, and serves most cities in Hunan Province.

Best Consulting adheres to the working philosophy of integrating wisdom, capital, and business resources to work together with enterprises to realize value and provide high-quality services to various industries.

Promotion needs:

Promote its "Business Consulting - Taxation Services" in Guangzhou

Through the Guangdiantong platform, it can locate effective consumer groups, expand the exposure of its "financial and tax services", increase QQ consultation and transaction volume, and complete communication and transaction with customers through the capabilities of QQ instant messaging tools.

Implementation plan:

Guangdiantong provides intelligent targeting

The target group is locked in customers in Guangzhou who are over 18 years old. Basic customer orientation is carried out based on educational background, Internet access scenarios (company, school, family, etc.), consumption capacity, etc., and the targeting capability of Guangdiantong LBS (abbreviated as "geographic positioning service") is used to target customers with business service needs in Guangzhou.

Promote QQ groups and guide them to optimize promotion strategies

Starting from December 16, Best launched the "Business Finance and Taxation Consulting" advertisement in the prime advertising space of the QQ client. After clicking on the advertisement, you can join the official QQ group of "Best Finance and Taxation Consulting". By guiding Best to optimize the information card of its official QQ group, it can better showcase its company image and business scope.

There are dedicated business consulting customer service managers and business personnel in the group to answer questions and introduce basic business to customers who join the group. Customers who are interested in further transactions can communicate individually with Best's business manager through C2B's QQ conversation capabilities to customize service plans that suit their needs.

The operation managers of Guangdiantong and QQ merchant promotion respectively provide professional operation suggestions on advertising materials, advertising space bidding, advertising targeting and QQ promotion strategies, improve the promotion chain in terms of advertising reach and customer experience, and improve overall conversion.

Promotion effect:

ROI is higher than search promotion channels

After the advertising campaign (December 16th - December 22nd) went online, the total advertising investment was 1,100 yuan, and more than 9 million exposures brought nearly 3,000 matching ad clicks and customer visits, which in turn generated 10,000 yuan in transactions within a week. The advertising ROI reached 9, which was higher than the promotion effect of other channels in the same period.

The number of effective consultations continues to increase, and joining the group consultation facilitates subsequent remarketing

During the advertising period, there are 15 customers who are willing to make a deal and are communicating with Best through QQ. They may continue to be converted into Best's successful customers in the future. Customers who have completed transactions have formed a word-of-mouth effect within the group and will introduce their friends to consult Best, highlighting the convenience and sustainability of word-of-mouth communication in social service networks.

Customer Information:

Best Consulting, whose full name is Guangzhou Best Finance and Taxation Consulting Co., Ltd., was established in 2009. It has many years of experience in accounting firms and tax firms, and focuses on providing enterprises with industrial and commercial finance and taxation, management consulting, tax planning and other services. Business scope: Company registration, accounting, auditing, capital verification, income tax settlement, accounting training, asset appraisal, due diligence, market research, feasibility study report, financial and tax consulting, financial outsourcing, etc.

The company's mission is to provide free basic information query for hundreds of millions of Internet users in China and to provide small and medium-sized enterprises with an easy-to-implement, professional and reliable risk prevention system.

Promotion needs:

Promoting online legal consultation services nationwide

Through the Guangdiantong platform, we can locate effective target groups, expand 360fa's exposure, increase the number of online consultations and customers, and promote the popularity and business volume of 360fa legal consulting.

Implementation plan:

Guangdiantong provides intelligent targeting

The target group is locked in the customer group aged between 20 and 40, and customer targeting is carried out based on occupation (HR, white-collar workers), Internet access scenario (company, family), marital status, etc.

Promotion and marketing of QQ, support for directional display on the right side of the QQ chat box and customer management

After the target group clicks on the advertisement, a QQ chat window for a conversation with a 360fa legal advisor will pop up directly. On the right side of the chat window, a page designated by 360fa and associated with the advertisement will be displayed - an introduction to the labor law or marriage law consulting product. During the customer consultation process, the customer's QQ will be automatically saved in 360fa's marketing QQ customer database, and the customer can be guided to add 360fa as a QQ friend, which is convenient for the customer's follow-up consultation and 360fa's long-tail marketing.

Starting from December, 360fa has used low-cost methods such as text links to place advertisements on the QQ client, guiding customers to consult 360fa's legal advisors directly through QQ.

Guangdiantong provides operational guidance

The Guangdiantong operations manager provides guidance for 360fa's advertising, and offers professional operational suggestions on advertising materials, ad space bidding, advertising targeting, and delivery plan formulation, which continuously improves advertising clicks and conversion effects.

Promotion effect:

The cost is lower than expected and lower than other online channels

During the period of Guangdiantong, the average number of effective consultations per day was 237, with a single consultation cost of 1.76 yuan; the average number of new friends per day was 133, with a single customer cost of 3.14 yuan, which is not only lower than the expected cost of 360fa, but also lower than the cost of adding new customers from other online channels.

Customer sedimentation is conducive to remarketing

The performance advertising that combines GuangDianTong with marketing QQ not only has a direct advertising conversion effect, but can also deposit potential customers into the company's customer database and save the company in the customer's QQ friend list, making it easier for the company to do long-tail marketing and secondary purchases from customers.

Customer Information:

360fa is committed to using innovative methods and ideas to provide information query, using Internet technology to provide easy-to-use online services, helping people to provide legal information query and prevent legal risks. The company's mission is to provide free basic information query for hundreds of millions of Internet users in China and to provide small and medium-sized enterprises with an easy-to-implement, professional and reliable risk prevention system.