5 angles to make high-traffic Tik Tok videos!

There are two main points to focus on when doing content operations. These two points are the key points for self-media people and enterprises to do content operations:

1. Focus on continuously producing unique, high-quality content

2. Regularly plan a lot of topics that include the above two points

In the second half of 2018, "Two Weibo and One Douyin" became popular in the Internet marketing circle, mainly referring to Weibo, WeChat public accounts, and Douyin. Today we will mainly talk about how to use Tik Tok to publish high-traffic videos and high-engagement marketing activities. For reference only!

1. Enrich content to increase traffic and form personal IP

"Brother Hu Talks about Cars" is a typical example of a car expert who uses practical knowledge and his unique sense of humor. He himself is a senior car expert, and with the huge traffic of the platform, big names in a certain field can be displayed in the huge traffic pool by sharing rare knowledge and information.

Just from Douyin's own traffic, the platform will not give you too much traffic. There must be traffic from other channels to Douyin. The logic is the same if you put yourself in their shoes.

• Parenting experts share knowledge, add interesting content, and continue to output, which is definitely better than Xiaohongshu's traffic.
• Construction workers share their work, teach everyone how to build a house, insider information of the construction industry, etc.
• Music practitioners, publish their own works, singing techniques, how to use musical instruments, etc.

"Eat Chengdu to Death" is a typical food expert. He creates interesting videos by posting products provided by merchants and adding his unique personal recommendations. Friends from all over the country who go to Chengdu will try the snacks he recommends.

The content sources are all merchants who come to us, and the filming is done by a professional technical team. There are at least 10,000 food recommendation experts across the country, and catering friends can pay attention to this type.

"Delivery boy" Zhou Lei became well-known through the Avenue of Stars, but the traffic from the Avenue of Stars is difficult to monetize continuously. He can let more people know him through Douyin live broadcast and posting short videos, and at the same time participate in some activities to realize monetization.

There are also various dance masters whose dancing skills are actually average, but they dare to dance and face the camera. They use the platform to let more people know about them, set up their own dance classes, and realize monetization.

2. Seize the user's curiosity and create a celebrity scene

The catering industry is the pioneer of this gameplay. From Salt Bae to Internet celebrity restaurants, Haidilao’s interesting services, disabled people opening wine bottles, Catwoman pouring water, etc., these are all highlights of catering monetization.

Everything from people to games is changing, and the country's trillion-dollar catering market wants to try its own gameplay and promotion methods.

• Shoot a short video on TikTok in the store, and get coupons after getting a certain number of likes.
• A Douyin mini-game is set up at the entrance of the store, with 10 seconds of free food, etc.
• Hotpot restaurants serve people who eat tripe and peel crayfish, etc.

In essence, it is to allow users to participate and have various interactions with users in the store.

Simply put, there is a shopping guide lady at the door of Xibeijia. There will be snack platters and free tea at the door. Dishes can be reserved while waiting in line. The lady will guide customers closer and explain the delicious food. A higher stool is provided for customers with children. Coupons are given to users at checkout. Any behavior can interact with users. Although these are superficial phenomena, not all brand stores can do this.

Stores with large traffic all pursue the word "positioning": better taste than others, cheaper than others, and better environment than others. Internet celebrity stores cannot escape these three points.

3. Creative marketing activities to create the ultimate sense of participation

This is an activity planned by a shopping mall. By grabbing snacks, it attracts a large amount of traffic to the area. It is not difficult for users to operate, and there is no age limit for the prizes. It is essentially the same as an insurance company in New York that puts $1 million in a glass cabinet, and whoever breaks it gets the prize. It is not difficult for users to operate, and there is no age limit for the prizes.

• The mall held game competitions, fashion weeks, and food festivals to attract a large number of young people
• Travel companies invite experts to take photos of fun places and beautiful scenery, which is a disguised way to attract customers

4. A silly dog ​​at home brings happiness to the whole family

There is no need to say more. As long as the pet is silly and cute enough, it can explode at any time as long as you dare to post it. If you can add situational dialogues, congratulations, you have become one of the leading cute pet experts. (Husky is a popular stupid dog)

5. National Challenge: The First Step of Corporate Tik Tok Marketing

"Liuliume National Anti-Acidity" was an event held in the second half of 2018. It featured the launch of new products, original music and original gameplay from Liuliume, as well as the leadership of celebrity Yang Mi, the following of internet celebrities and the participation of the whole nation, and the opening of omni-channel shopping links. During this period, the sales of this Liuliume product reached 50 million.

I won’t go into the internal details, but the original music, interesting gameplay, attractive prizes, and the leadership of internet celebrities all produced ideal results.

Let me mention it again, the way of eating Haidilao hotpot and the Xi'an bowl-breaking wine are just following the trend, and are essentially the same. "Imitation" can be said to be a star effect.

6. Break through traditional advertising and create self-propagating products

Everyone is familiar with "Yili" milk. It releases new products on Douyin. After purchasing the products, you can post creative videos and have a chance to win cash rewards. Combined with demonstration videos by internet celebrities, the number of views is also good.

The logic of this activity is mainly the user participation model, from activity promotion, activity demonstration, reward retention, converting users and publishing works, publishing works for more people to see, publishing new works again, users interacting in the comment area, and finally realizing the interaction between products and users.

Through mini-games, users can interact with celebrities and everyone can participate in small activities. The workload behind it is enormous, but this is all that is shown on the surface.

For content entrepreneurship, Douyin is not as simple as Toutiao. If you want to become a hit, chance is not enough. There are many details that need to be paid attention to, such as:

1. Content collection and creation

2. Content presentation and management

3. Diffusion and transmission of content

4. Content effectiveness and evaluation

It is said that the key point of user operation is classified and phased operation. In fact, content operation pays more attention to classified and phased operation. The key point of sustained output is "better".

If you want to get traffic on Douyin, both self-media and enterprises need to put in some effort. Corporate Douyin accounts are more inclined towards soft marketing, scene marketing, and functional marketing, otherwise Douyin’s machine review will not pass the second level.

Finally, Douyin operates in four stages:

1. Continue to create content, develop your own characteristics, and continue to pay attention to the big names in the field

2. Keep up with the latest trends and gradually build a unique IP

3. Create hot spots, form your own gameplay, and combine offline and traffic diversification

4. Launch activities to allow users to participate on a large scale and form their own independent industry chain

Related reading:

1. Douyin operation methodology: 500,000 followers increased in 2 months!

2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

5.What are the essential factors for Douyin promotion?

6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

9. Tik Tok promotion and monetization operation tutorial!

10. Tik Tok marketing promotion, how can one video gain 480,000 followers in 2 days?

11.How to promote Douyin? What are the channels for promoting Tik Tok?

12.How to operate Douyin on behalf of others? Tik Tok operation plan

Author: Meng Xiaochu

Source: Meng Xiaochu Operation Notes