The latest ranking of 56 information flow advertising media platforms, with 2018 annual trend chart

The following is the latest traffic ranking of 56 popular information flow platforms in November. This issue's list is divided into two parts: monthly active users and crowd portrait data of each information flow platform, and mobile terminal data ranking. The overall data can be used to infer the traffic trends in December and January. Provide a reference for more accurate targeting of information flow ads~

Next, let’s take a look at the overall data performance of the major information flow platforms last month and the overall growth trend of the major information flow platforms in 2018.

▼ Overall Ranking

Judging from the latest monthly active data of the overall list, among the 56 traffic platforms, the traffic fluctuations of most platforms are small, and the increase and decrease are relatively balanced. Let’s take a detailed look at the data performance of each dimension of each major platform.

▼ Monthly Activity Top Ranking

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▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

According to the data, the increase was led by Sina Finance, including Phoenix News and Qutoutiao, which performed well, followed by Douyin, Kuaishou and Sina News, which also increased to varying degrees; while UC Toutiao, DoCar and QQ Space declined significantly.

▼ Top Male Users

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▼ Top female users

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in automobile and sports-related products is prominent, and the proportion of women in maternal and child care-related products is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

▼ Top list under 24 years old

▼ 25-30 years old TOP list

▼ 31-35 years old TOP list

▼ 36-40 years old TOP list

▼ Top list for those aged 41 and above

▼ IOS model TOP list

▼ Top Android Models

Monthly active growth trends of major information flow platforms in 2018: (the horizontal axis represents the month, and the vertical axis represents the monthly active)

(Note: Zhihu is the only question-and-answer category, merged with the above picture)

The above is the data ranking of major information flow platforms in November compiled and presented by the editor, as well as the annual growth trend chart of individual information flow advertising media platforms. I hope this can help my friends with reference for channel selection and delivery optimization.

Source: Aichisem