How do you judge whether the copy you write is good or bad?

The best way to learn is to observe others and reflect on yourself.

How to judge the quality of copywriting? How do you know if your copywriting is good or not? This is a question that many people have when writing copy, and it is also the self-cultivation of every copywriter.

Before discussing the quality of a copy, there are three basic points to understand.

This article tells you that good copywriting is not something that is easy to remember, easy to pronounce, or memorable.

When we say good or bad, we mean:

Good and bad is a relative state and also a goal setting.

Just like if you compete with athletes in a 100-meter race, you may be the slowest, but if you compete with your colleagues, you may be the fastest.

Therefore, when we discuss the quality of copywriting, we must be specific enough to know where the problem lies.

There are three characteristics of good copywriting:

It’s like, understandable, unexpected, and very thoughtful .

There are three types of bad copywriting:

The difference between good and bad lies in one skill: in other words, ability.

The reason why many people’s writing is poor is not because they have not read enough books, but because they have not seen enough things or have not thought at a high enough level.

These are all basic understandings. If you are just starting to write copy, then this is enough. But if you really want to write better copy, you can’t just write like this.

So how do you judge the quality of the copy you wrote? You can judge based on these three points.

1. If the product name in the copy is changed, can we still tell from the copy that it is your product?

The copywriting is a door. If the door number is changed to someone else's and it works, then it is a universal copywriting, but not a good copywriting.

Behind the copy are thoughts and strategies. The copy you write must have your characteristics and style, and be able to accomplish your strategic tasks, only then will it be a good copy.

2. Does this copy remind you of a specific person, appearance or even name?

Copywriting is a description written for people to read, and it is also text used to describe people. The words we write are close to people's needs and feelings, and should not be just empty.

A good copy can remind you of the needs of your family, relatives, lover, friends, colleagues... because the content of this copy seems to be describing your life and interactions, and then understand your problems from it.

Good copywriting is not just asking questions, but finding solutions for your life.

3. If this copy does not have picture design, can it be published directly? If there is a design, can it get more points?

Although this is related to the production process of each company, the basic practice that we copywriters should have is that even without pictures, the copy alone should be a complete presentation.

The copywriter can have the added bonus of design drawings, but the copywriter cannot just rely on design drawings.

Just reading the copy and reading the copy should make people feel the urge to take action.

Copywriting that relies on design is not good copywriting. Good copywriting is one that can be combined with design to become top-notch copywriting.

These three points are our more practical judgment on the quality of copywriting, but they are not the only three points.

The standards for good and bad copywriting will change with different types, layouts and needs.

Therefore, these three points are a basis for judgment, but not the only basis. As mentioned at the beginning, your boss is the only basis.

The times are progressing. With the development of the e-commerce industry, copywriting has become one of the focuses of study for many people. Copywriting has also reached the level of a hundred schools of thought. After experiencing the market, many people have developed their own way of writing copy.

We have always believed that copywriting, in the end, is a display of style, and good copywriting is one that can achieve the desired results through its style.

Perhaps everyone has their own idea of ​​what a good copywriting is, but we cannot force others to accept our goodness.

Just like in life, everyone has their own goals. Some people like money, some like love, some like freedom, and some like stability. We should all respect each other's choices.

Good standards will change with the times, but what remains unchanged is that we all need to know what we are writing.

Good copywriting can convey what you want to say well.

I wish you all can write good copy that satisfies you and achieves your goals.