Google Play Store keyword search optimization!

Google Play Store keyword search optimization!
(Based on the US Google Play Store app search rankings ) 

 Part 1: Summarize some findings when optimizing Google Play Store for search: 1. Title keywords are crucial. For example, if you enter "kill apps" or "clean residual", the top results include gaming and financial applications, which are obviously not in the same category as the search intent. These apps only have corresponding keywords in the titles, but not in the detailed descriptions, which shows that the keywords in the titles have a significant impact. Purpose: Place the most important and topic-related keywords within 30 characters (including spaces) of the title. 2. There are limited keywords that can be included in the title. The remaining keywords will be completed by the detailed introduction. Density is not the most important thing; what is important is that it occurred. For example, the search result for the keyword "home screen replacement" is Lightning Launcher Home (keyword frequency 2), and the second one is GO LauncherEX (keyword frequency 0). Purpose: Place some long-tail keywords in the detailed description. 3. Pay attention to and integrate the Promo Text and the first paragraph of the description. In the search results on the PC side, the app icon, name, category, number of reviews, and ratings are displayed on the right, and the app introduction is displayed on the right. Promo Text is limited to 80 characters. After the Promo Text is displayed, only the first description will be displayed. The first 166 characters of the two together make up the application description in the search results. use:
  • Promote Text: 80 characters is equivalent to a sentence summarizing this app and inserting the main keywords.
  • Write the Promote Text and the first description as a complete paragraph. The content is not repetitive, the connection is smooth, and the key points are highlighted. Make good use of those first 166 characters.
 4. The keyword order of the title will affect the ranking. The size of the search keyword will affect the ranking. For example, searching for "3D Launcher" and "Launcher 3D" will give different ranking results. Searching for "3d launcher" and "3D Launcher" will result in different rankings. I don't understand why there should be such a distinction. In the Google.com search engine , there is no distinction between uppercase and lowercase letters. Part 2: App Store Optimization Practice Step 1: Lock in the main keywords. Break it down: 
  • Based on the core functions of the app, you can understand which keywords Lenovo users often use to search for such apps. (Here is a scenario I preset, where users search for apps in the Android app market on Google Play, not through search engines. There is still a difference in search habits between the two. For example, on google.com, users may search for best Android Launcher, while in Play Store, everyone will directly search for Launcher)
  • Search the app descriptions of 2-3 strong competitors to see which keywords they mainly use to describe the core functions of the app.
  • Combining points a and b, make a list of possible keywords and check the search volume, competitiveness, and corresponding top search results of these keywords. Use Google Keyword Tools to check the search volume and competitiveness of keywords.
  • d. Based on the results of c, lock in the final main keywords.
It is recommended that you keep a record of the keywords you intend to use in Step 1 and the corresponding search result rankings. It is convenient for you to track the results. 

 Step 2: Write. a. If the name does not achieve the maximum effect, change it. I usually let the name appear 3-5 times in the detailed description. Of course, add it where appropriate. For example: GO Weather EX ——> GO WeatherForecast & Widget GO Task Manager EX ——> GO Cleaner& Task Manager GO Power Master ——> GO BatterySaver & Widget GO Backup Pro ——> GO Backup& Restore Pro Next Launcher ——> Next Launcher3D You can check whether the name change is effective in a day or two. See whether the ranking has improved and whether the natural traffic for downloads and installations has increased. b. Detailed description. Whether it is Search Engine Optimization or App Store Optimization, I have not received any professional training, nor have I deliberately piled up keywords to achieve the keyword density specified in SEO (3%-8%). We determine the main keywords based on the core functions of the application and the situation of our competitors. The two are closely related. According to the natural writing process and the natural description application process, keywords will naturally fall into the article. There is no need to deliberately add or delete keywords afterwards, as it seems to have little effect. Part 3: Regarding the search optimization of Google Play Store, I still have a few questions: 1.Do the keywords contained in the package name have any impact on the search results? 2. What is the ratio of users searching for apps on google.com to those searching for apps directly on the Google Play Store? 3. Does conventional SEO , such as external links, URL indexing, etc., help with Google Play Store searches? The third part: currently some relevant colleagues are doing research. If you have any conclusions, please share them with everyone!

This article is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, information flow advertising, advertising platform

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