Smart TVs are becoming a powerful engine for sales growth in the color TV market

In recent years, the frequency of color TV product updates has accelerated. With the popularization of smart terminals, the intelligence of color TVs has become a market necessity, and smart TVs have been born. As a result, the domestic color TV market structure has undergone tremendous changes. Smart TVs are becoming a powerful engine for the future growth of domestic color TV companies.

The rise of the smart TV industry chain

In the past year, the rise of smart TVs and even the entire smart industry chain has led to a continuous rise in the stock prices of color TV companies. The stock prices of Hisense, Konka, TCL, Skyworth, Changhong and even LeTV have all shown an upward trend.

The black electronics market has risen strongly, mainly due to the recovery of sales performance, which has exceeded expectations. As a platform for content, data and circulation, smart TVs have huge potential for circulation realization and data mining. Their content includes many popular applications such as video, games, education, and social networking.

After the popularization and penetration in recent years, smart TVs have become the rising star of the entire color TV industry. Color TV companies that have actively transformed have formed a certain scale in the field of smart TVs.

Smart TV investment continues to optimize

Toshiba recently announced that it will gradually stop developing and selling TV sets for overseas markets. Coincidentally, Panasonic has just ended its TV production in China . As Japanese and European giants gradually reduce their color TV business, the color TV industry has gradually become a confrontation between Chinese and Korean companies.

The logic of smart TV theme investment continues to deepen, and user value will be reflected in the market value. A-share Hisense Electric 600060 and TCL Group 000100 led the rise. The logic of A-share smart TV theme investment is gaining recognition in H-shares. At this stage, the combined market value of TCL Multimedia 01070 and Skyworth Digital 00751 is only 65% ​​of the market value of A-share Hisense Electric, and the reflection of smart TV user value is still not sufficient. A-share TCL Group is not just a simple color TV company, but has already laid out the entire smart TV industry chain including content, and there will be more catalysts.

Currently, demand in traditional European and American markets is stable, and emerging markets will become the focus of competition for Chinese color TV companies in the next two years. Ultra-high cost-effective smart TVs have become a highlight of China's color TV exports.

Some analysts believe that, benefiting from the combined effects of many factors such as the depreciation of the RMB, China's color TV manufacturing industry will gain more advantages in overseas competition in 2015, bringing new opportunities for the in-depth optimization of my country's color TV industry.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.