Kuaishou advertising landing page design tips!

When Kuaishou ads are placed, the following process will be experienced:

1. Accurate advertising coverage

2. Interaction with advertising content

3. Complete advertising conversion

In this process, the most important part is the second part: advertising content interaction.

When interacting with advertising content, the main content is still advertising videos and advertising landing pages!

Advertising videos are important content to attract users to click, download, follow and interact with our advertising content. If we want our Kuaishou ads to have conversions, we must effectively display product information on the Kuaishou ad landing page!

We can use the following 7 tips to improve user conversion to Kuaishou ads!

Technique 1: Contrast

We can compare the promoted products. We have many points of comparison, such as:

1. Comparison of the advantages and disadvantages of products/services

2. Comparison between “good products” and “bad products”

3. Comparison between those who purchased products/services and those who did not purchase them

4. Product/Service Price Comparison

5. Product/Service Value Comparison

6. Product/Service Process Comparison

7. Comparison of product/service details

8.Comparison of enterprise strength, etc.

Skill 2: Use metaphors

We can find similar products or competitors for comparison, and the contrast after the comparison will make users remember us more. However, when making analogies, it is best for us to select the major advantages of products/services for comparison and carry out differentiated marketing.

Tip 3: Experiment

We can use experiments to prove the advantages of our products/services. When we first promote them, users may be skeptical. We can gain their trust by doing experiments. For example, we can usually see young men and women doing unboxing reviews and using the products on Kuaishou. The process of use is also their "experiment" process!

Tip 4: Numbers

Numbers are authoritative, authentic, and traceable. Numbers are extremely sensitive to users, so when we are making advertising landing pages, we can add corresponding numbers in the landing page content!

Tip 5: Classification

When we are making a Kuaishou advertising landing page, we need to have a good classification. The content design of the landing page is from top to bottom. When designing the introduction, we need to have clear sections, such as brand introduction, product/service introduction, product advantages/service process, purchase/participation methods, real-life cases, etc.

Tip 6: Charts

If we want to highlight the high-quality experience of brand services in recent years, or product sales trends, etc. in the advertising landing page, we can cleverly use a line chart to express it.

Tip 7: Storytelling

Both us and users like to listen to stories. After placing Kuaishou ads, our brand advertisers can tell users’ favorite stories on the ad landing page. We can also use storytelling to attract users’ attention to our advertising content. If conditions permit, we can also set up story suspense to generate clicks, downloads and other interactions on the advertising content!

The above are the editor’s eight tips on how to efficiently display product information in Kuaishou advertising landing pages. I hope it can be helpful when you are doing Kuaishou marketing, Kuaishou advertising, and advertising landing page design!