What should a super TV look like in users’ minds?

The trend of "Internet +" is continuously extending in all industries. Under the guidance of Internet thinking and user needs, the TV industry is constantly surpassing, transforming and upgrading. Super TVs are entering thousands of households, and they are constantly leading the development direction of the TV industry and are becoming the new favorite of users.

Super TVs flourish

Seizing the needs and time of users means seizing the future of the TV industry. In order to meet the needs of users for TV, LeTV, Konka, Damai, Xiaomi, TCL, etc. have recently launched many new products around the competition pattern of living room entertainment center. For example, LeTV X50 Air, which focuses on content, Xiaomi TV 2, which is famous for its cost performance, Coocaa A55, which is famous for its innovation, Damai Super TV, and T60 Super TV, which was released by Konka on March 18 and has richer content, simpler operation and more fashionable appearance, all of these TVs have attracted users of different positioning with their own characteristics. Under the new normal of the TV industry, the competition brought by super TVs will also intensify in the future.

In terms of operating systems, minimalism is the future direction: in system interface design, Konka and Tencent formed a joint development team of more than 100 people to carry out UI system design. It took half a year to deeply customize and develop the operating interface with a flat design. It is equipped with Konka's unique thumb-controlled remote control. The operation is extremely simple, and more than 90% of the TV functions can be controlled with only three buttons: the left, right and confirm buttons.

Other super TVs are also making breakthroughs in operating systems. Xiaomi TV 2 provides users with a rich experience in terms of TV UI and APP functions; LeTV X50 Air attracts users with rich video content, meeting the most basic and important "watching" needs of TV.

In terms of video resources, they are gradually enriched: In addition to the competition in the system, content access is also an important area of ​​future competition. Major TV manufacturers are seeking strategic cooperation with content. LeTV X50 Air's video partner is Wasu TV, which provides authorized genuine resources, and the picture quality generally reaches 720P and 1080P standards. Xiaomi TV 2 focuses on applications, and film and television resources are not its strong point, but it can also meet the needs of ordinary users.

The Konka T60 Super TV is the only one that is connected to the central Galaxy integrated broadcast control platform and introduces Tencent's video content through the content service platform managed and operated by Galaxy. It provides special content such as British and American dramas, exclusive variety shows, and integrates Tencent services, connecting videos, music, games, photo albums, applications, etc. with other device platforms, realizing more resource sharing and direct interaction between people.

In terms of appearance design, it is simple and fashionable: Apple's success is inseparable from its simple appearance design. In the current TV industry, the appearance design is also becoming simpler and more fashionable, which has become a trend.

Konka T60 Super TV adopts a streamlined design, with a black body and a silver-white base. The ultra-narrow frame and dovetail base are matched, which is soft and tough. LeTV X50 Air Art Edition is also black with a silver base. It adopts a new cloud arc base and ultra-thin screen, and its appearance continues the classic shape of S50. Xiaomi TV 2 also basically follows the minimalist design concept. The main body of the fuselage is gold, the base is black, and the screen frame is made of an extremely narrow metal frame. It is also fashionable when paired with soundbar and speakers. The appearance design of super TVs also meets the aesthetic needs of the younger generation through continuous innovation.

One-stop functional services to meet diverse needs: Integrated services are being optimized and improved by more and more companies. LeTV has integrated its own ecological chain, making it more convenient to watch TV and movies. Xiaomi has integrated its own platform content and other content platforms to meet the different needs of more users. Konka has integrated Galaxy, Tencent QQ IoT, QQ Music, Tencent Games and other content across industries, and for the first time realized that one account can connect multiple services, making the user experience more convenient. TV has evolved from "watching" to "watching and playing", and Konka T60 has already taken shape.

What should users’ ideal super TV be like?

Minimalist hardware requirements: In the future, super TVs should continue to meet the minimalist lifestyle pursuits of young and fashionable groups: only a simple high-definition screen; intelligent routing function - in addition to providing regular network services, it can also download remotely and store cloud content in the hard disk for playback at any time; a remote control - no more than 7 buttons, of course, the mobile phone can also replace the remote control,

Extremely convenient software requirements: The application interface of the super TV should be simple and can be connected to mobile phones and other terminals anytime and anywhere. You can communicate with friends, family, and even strangers online at any time; you can control all the networked appliances in the home at any time; you can call up the games you want to play at any time; you can meet your shopping needs at any time. Finally, the viewing needs, which can connect to all mainstream video websites, have scientific Internet skills, and watch CNBC, Youtube, and other customized video services at any time.

In the future, super TVs will not only be used for viewing, but will also need to be able to meet the multi-faceted needs of users and family entertainment, become the functional hub of family life, and make life super convenient.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.