The lifting of the 13-year ban on console games in China has opened up the consumer market for home-based TV games in China. It can be said that China's TV game industry has just started and will surely develop rapidly in the future. All major fields in China have regarded TV games as the next important gold mine in the game industry. Hardware manufacturers, Internet giants, game companies, etc. have already smelled this big cake and have been scrambling to lay out their plans. According to the Newzoo report, the scale of global game products in the future will be 66.3 billion US dollars, of which the scale of TV games will be 24.332 billion US dollars, accounting for 36.7% of the total. Compared with mobile games and PC games, it has the largest share. Performance requirements vs. delayed upgrades From the emergence of diversified TV game modes such as smart TVs, Android game consoles, and box games in the past two years, it is not difficult to see that major manufacturers have tried their hand at investing heavily in the development of TV game-related products, and have been vying to be the first to try it out. As everyone is optimistic about the future of TV games, the problems and barriers that have ensued have also surfaced one after another. Under the current social development situation, how to develop TV games and how to make consumers accept the products have become important issues that major manufacturers are paying special attention to. A series of problems, from the technical problems of the products themselves to the overall grasp of market consumer recognition, are facing manufacturers in various fields. Moreover, the complexity and difficulty of the problems are difficult to be solved by only one field alone. Joint development is necessary to open up a shared market. One of the key issues is how to solve the cost of product iteration and upgrade, and whether the configuration of the box and TV can keep up. Since the update speed of software and hardware technology is much faster than that of TV, it is definitely not realistic to change a TV just to play the latest blockbuster game. Therefore, how to solve this problem is the key factor in whether consumers will accept the product. Traditional model VS modular concept Changhong recently launched the second-generation CHiQ TV at the new product launch conference. The new second-generation CHiQ TV adopts a dual-chip design of TV chip + mobile chip. The biggest feature of the second-generation CHiQ TV released by Changhong this time is that it has two sets of chips, one is the hardware of the TV itself, and the other is a mobile chip. It is reported that it is precisely because of the use of mobile chips that more mobile games can be played on the second-generation CHiQ TV in the future without transplantation. This is to take advantage of the modularization of technological products, assembling the functional attributes of the product into modules, and realizing the product iteration method with maximum efficiency. The development of product function modularization is a major development trend in the future, and it has several obvious advantages. The first is that it greatly reduces the cost of product iteration and replacement, providing users with better options for product replacement. Users do not have to buy new machines. They only need to replace and upgrade the mobile module chip. From the perspective of product innovation, it provides a direction for future industry development, breaks through the industry barriers of traditional all-in-one machines, and opens up a new path for industrial development. In fact, for the iterative upgrade and transformation of products, the modular development trend has already had precedents abroad, such as Google Glass, whose development trend is similar to that of CHiQ. The glasses themselves and the functional modules can be disassembled and reorganized, greatly reducing the cost of product updates. The development of video games has just begun to take shape, and there is unimaginable room for development in this field in the future. In the innovation and replacement of scientific and technological products, we often find several obvious characteristics: continuous breakthroughs in technology, the birth of new technologies and new ideas, and the products themselves are often designed and created in the direction of simpler and more people-friendly development. The development of Internet products, especially under the current trend of close integration of software and hardware products, the development of industrial alliances has been increasingly favored and recognized by the society. The days of fighting alone are long gone. In order to better open up the shared market and achieve mutual benefit, it is necessary to break down the barriers between industries, increase cooperation, contribute unique advantages, and work together to develop, so as to better create new products that better meet market demand. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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