The practical effect of VR virtual technology that can raise funds and go public

A year ago, after Facebook spent a lot of money to buy Oculus VR, "virtual reality" became famous. Domestic companies entered the market one after another and launched their own virtual reality glasses. Although these virtual reality products failed to create a "virtual storm" among users, the reality effect of virtual reality has spread.

It’s too early for virtual reality to be commercialized

Judging from the crowdfunding situation on Kickstarter, people are very much looking forward to virtual reality products. ANTVR KIT reached its expected crowdfunding goal of $200,000 in ten days, and Oculus VR was even shorter, with Oculus Rift raising more than $1 million in just three days.

But the expensive virtual reality helmets are prohibitive for most people. As of February 9, the beta version of Oculus Rift had only sold more than 10 units, which is really dwarfed by the crowdfunding scene. However, mobile VR, which focuses on the low-end market, is very popular and has taken the lead in breaking through the siege. As of the end of last year, Baofeng Mojing had sold more than 120,000 units in total, and Cardboard had even sold more than 500,000 units.

The considerable sales of mobile VR is a good start for virtual reality products, but virtual reality technology is not mature, and almost all virtual reality products on the market will cause nausea and dizziness in the wearer.

In addition, what is even more worrying is that virtual reality lacks sufficient content. Although there are already quite a few VR applications on the Google Play app market, there is no operating system and platform specifically for virtual reality, which can neither mobilize the enthusiasm of developers nor reduce the user experience cost. Therefore, the marketization of virtual reality products still needs the maturity of technology.

At present, some VR manufacturers have tried to promote the rise of the virtual reality industry through mobile phone screens, but mobile phone screens are not designed for virtual reality, and the experience they can bring to users has many shortcomings. Therefore, before the real virtual reality window appears, virtual reality products will still be difficult to enter the consumer market.

The reality effect of virtual reality is emerging

When Facebook CEO Mark Zuckerberg acquired Oculus VR, he said, "We will prepare for the platform of tomorrow." Recently, some foreign media reported that Facebook will bring true virtual reality in 10 years. Obviously, true virtual reality is not close to us, but some companies have already enjoyed the "fruits" brought by virtual reality in advance.

Currently, two companies have benefited from virtual reality. Among them, Ruiyue Information completed a new round of financing before launching the all-in-one virtual reality device in May. Wu Heng, deputy general manager of Ruiyue Information, believes that interactive technology and SDK are the main reasons for Ruiyue Information's successful financing, but he does not deny the contribution of virtual reality products to this financing.

Compared with the financing of Ruiyue Information, the listing of Baofeng Video has attracted much attention. According to the official data disclosed by Baofeng Video, as of January 2015, the number of users of Baofeng Magic Mirror was 150,000, and the highest number of daily active users of the APP was 13,000. Feng Xin, CEO of Baofeng Video, once told the media that he would sell everything he had to develop virtual reality smart hardware - Baofeng Magic Mirror.

Well-known IT commentator Hong Bo believes that virtual reality is just a pie in the sky that Feng Xin painted for investors. In any case, virtual reality did provide a boost for Baofeng Video's listing.

It is true that true virtual reality has not yet arrived, but a large number of business giants have begun to make plans in the field of virtual reality, including Facebook's Oculus VR, Microsoft's Hololens, Samsung's Gear VR, etc.

Under the general trend, some domestic companies have made great gains with virtual reality, because no one can make an absolute judgment on an emerging technology. As Sony SCE President Shuhei Yoshida described, "It took nearly 20 years for 3D technology to take on the main responsibility of the current game industry. I believe that VR technology will also breed new talents and will also make great progress in 20 years!"

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.