Xinyou Internet CEO: Creating an ideal connector for multi-screen entertainment

Recently, a piece of news in the gaming industry has attracted the attention of industry insiders. According to insiders, the game console manufacturer Ouya has just received a $10 million investment from Alibaba. If the investment is confirmed, it can be said to be a big news in the gaming industry. According to rumors, Alibaba's boss Jack Ma once vowed not to enter the computer game and mobile game business, and Ouya is an out-and-out game console manufacturer. If Alibaba's investment in Ouya comes true, it means that Alibaba's business direction may undergo major adjustments.

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Alibaba's future in the gaming industry is still shrouded in mystery, but it is an indisputable fact that a wireless game controller for a new game that was officially launched on Baidu's Future Store recently has attracted great attention from netizens. It can also be regarded as the best solution for heavy mobile game players to improve their control sense. Cao Heyan, founder and CEO of New Game Internet, said bluntly: "The controller is a big business. Many Internet companies are flocking to launch game controller products because everyone sees the huge profit prospects of heavy mobile games hidden behind the controller."

The future of mobile games - hardcore mobile games

When mobile games just started to become popular on smartphones, games such as match-3, puzzle games, and card tower defense games almost occupied the vast majority of games in the application market. Light mobile games have helped many teams to tap into the first pot of gold in the mobile game market. However, light mobile games also have the problems of low user stickiness and insufficient potential for added value. Therefore, if the mobile game industry still wants to have large-scale growth, the profit potential of light mobile games has been basically squeezed out. Medium and heavy mobile games will be the next important area of ​​growth for the mobile game industry, and poor touch experience will become an important obstacle to the development of medium and heavy games.

The handle is the only way to increase the stickiness of heavy mobile games

With the rise of heavy mobile games, the natural disadvantages of touch-screen phones have also emerged. Problems such as the sensitivity of the touch screen and the feel of the operation have caused users to have a poor experience when playing heavy ARPG and RPG mobile games, which has become a key issue restricting the development of heavy mobile games. In the view of Cao Heyan, founder and CEO of New Games Internet, this lack of experience has a great impact on user stickiness. In fact, as terminal game manufacturers turn to the mobile game field, mobile games are no longer just the world of casual games. The launch of MOBA-like mobile games and the introduction of the concept of competitive mobile games all indicate that peripheral devices in the gaming industry will be reactivated. It can be said that at this stage, external controllers have become the best choice for medium and heavy mobile games. Faced with the huge market space for heavy mobile games, industry giants have unanimously launched controllers to make up for the major shortcoming of operation.

Create a connector for multi-screen interactive entertainment

In the past, the boundaries of the gaming field were very clear. TV games, computer games, and mobile games had different game equipment, different ways of playing, different players, different game types, and so on. However, with the continuous development of mobile Internet and the establishment and improvement of the membership system of well-known online games, players have a strong desire to be able to play the same heavy game on display screens of different sizes using different smart devices in different application scenarios, and wireless game controllers can be the most ideal and currently the only choice to connect this multi-screen interactive entertainment. It is precisely because of this that Cao Heyan did not regard mobile games as the only battlefield for smart controllers. Whether it is a mobile phone, TV or other screen, it can be connected to the controller and connected to the new game controller game hall. Because heavy games are similar in operating habits, this migration from mobile games to living room entertainment seems more natural.

Controllers are also a big business

Since Xiaomi, UC and other big players have already lowered the price of wireless game controllers to 99 yuan, the actual selling price of the new game wireless game controller officially launched in Baidu Future Store is also marked as 99 yuan (the market price of the controller is 168 yuan. The Future Store subsidized the price of the new game controller for the first launch, and the actual price for users will be 99 yuan). This price will make many people immediately understand that in fact, Xinyou Internet does not expect a lot of profit in hardware, and Xinyou is more concerned about the huge development potential of medium and heavy mobile games behind the controller. "If my game controller focuses on the largest number of heavy gamers and the number of games with high UP value." Cao Heyan, founder and CEO of Xinyou Internet, made an optimistic assumption. Then, naturally, we can do more things along this business line: advertising alliance, game social networking, developer service modules, and other extended game smart peripherals. These can be achieved by accumulating user data and analyzing user behavior in our own cloud.