Foxconn's 10 billion US dollar idle factory has a turning point: switching from LCD TVs to new energy vehicles

Foxconn's 10 billion US dollar idle factory has a turning point: switching from LCD TVs to new energy vehicles

In 2017, Terry Gou, chairman of Foxconn, a company from Taiwan Province of China, traveled across the ocean to build a $10 billion factory in Wisconsin, USA, planning to produce panel screens needed for LCD TVs.

It is reported that the factory covers an area of ​​20 million square feet and is said to create 13,000 jobs in the United States when fully staffed. In order to support Foxconn's huge "handsomeness", the local area has also invested $400 million in relocation of residents and infrastructure construction.

However, four years have passed. This grand factory is still overgrown with weeds and there is no sign of construction. In the past four years, due to practical reasons such as high labor costs, Foxconn knew that the start of construction had become a mirage, and the planned 10th generation LCD production line was gradually reduced to the 6th generation line specifications. Until 2019, the company's executive John Woo directly confronted Reuters, "We are not building a factory in Wisconsin."

The residents who had relocated for the factory were angry and even questioned whether it was a scam, believing that the project had broken almost every promise. Because until 2020, the factory had employed less than 300 people in total.

However, all this may have taken a new turn recently.

At a media briefing, Foxconn's current chairman Liu Yangwei said that the company will increase its investment in electric vehicles by 30% next year and will choose to produce electric vehicles in Mexico or Wisconsin, USA. In other words, this virtually idle factory may be reborn because of electric vehicles. In fact, Foxconn has been continuously investing in electric vehicles since 2005, including the recent establishment of a joint venture with Geely Automobile. Data shows that compared with Foxconn's annual sales of more than 1 trillion yuan, the annual revenue of more than 2 billion yuan from automobiles is still very small. However, with the accelerated development of the global electric vehicle market, electric vehicles may become Foxconn's new growth engine in the future. According to Liu Yangwei's estimate, by 2027, there will be 3 million electric vehicles in the world with Foxconn labels.

The reactivation of this "idle" factory in Wisconsin, the United States, is undoubtedly Foxconn's Electric car An indispensable layout in the industry.

However, facing still-high labor costs, can Foxconn’s US factory really make this transformation?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.

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