With sales declining year-on-year for five consecutive quarters, the iPad product line has brought a lot of trouble to Apple. Although the iPad is still the most popular tablet computer on the market, for a listed company, a lack of sales means decline to some extent. Regarding the performance of the iPad product line in recent quarters, industry insiders basically have a consensus: the iPad is too durable and consumers have no desire to buy a new one. Some observers pointed out that for most iPad users, the current iPad Air 2 already has excessive performance, and even if the iPad Air 3 improves performance by 10 times, it will be difficult to arouse consumers' desire to buy it. Moreover, after the release of the iPad Air 3, the price of previous products will drop accordingly, and devices like the iPad Air 2 will then come to grab the market, so a significant improvement in configuration cannot be an effective solution for the iPad Air 3 to revive the Apple tablet market. According to previous rumors, the iPad Air 3 will use a "monster" 14nm standard A9X processor, which has more powerful processing capabilities, while reducing power consumption and extending the battery life of the device. The Force Touch pressure-sensing technology used by Apple Watch and Retina MacBook is also likely to appear on the iPad Air 3. In addition, the iPad Air 3 may also be equipped with a new interface USB Type-C. It seems that the accessories of iPad Air 3 are indeed mouth-watering, but I wonder how attractive it will be to users who already have an iPad? As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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