The new Audi A4L once again points the way for the development of automobiles: the pursuers behind will only go further and further away
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From any perspective, Audi can be regarded as the absolute king of luxury car brands in the Chinese market. After 44 years of development and 9 generations of model evolution, the new Audi A4L was officially released in China on September 10, becoming the latest masterpiece of the brand. Relevant data shows that to date, the Audi A4 series has sold 12 million units worldwide, making it a representative model that dominates the mid-size car market. The new generation of Audi A4L also shoulders the responsibility of representing the brand and re-establishing the benchmark for luxury B-class cars. What are people thinking about when they are busy lengthening Audi? The Audi A4 model was officially introduced to China in 2003. In 2009, FAW-Volkswagen Audi officially launched the long-wheelbase model developed for the Chinese market, the Audi A4L. Over the past eight years, it has become the common choice of more than 700,000 Chinese users. If the leader of domestic long-wheelbase models, the Audi A6L, is included, it is no exaggeration to call Audi the first brand to see the rigid demand of domestic consumers for "L" models. Audi's great success in the mid-to-high-end car market in China is inevitably followed by competitors. In recent years, Audi's main competitors, Mercedes-Benz and BMW, have lengthened the body and wheelbase of almost all models that can be lengthened. Even the BMW 3 Series, which focuses on sports performance, has almost added an "L" label after the car logo, leaving the control balance behind. However, the follow-up of competitors has not changed the leading position of Audi brand. In the national B-class sedan sales statistics in May 2016, Audi A4L is a rare model that has exceeded 50,000 units from January to May this year. In contrast, the main competitors Mercedes-Benz C-Class and BMW 3 Series are far behind with a total sales gap of more than 10,000 units. With the advent of new models, Audi A4L has evolved again in appearance, interior, power performance and other aspects, especially equipped with the new third-generation EA888 engine, with the new 7-speed S tronic gearbox, it has the most efficient power system in its class. The maximum power of the 2.0 TFSI high-power version can reach 185kW, the peak torque is 370N•m, and the acceleration time from 0 to 100 kilometers is only 5.9 seconds, which has changed the situation that Audi A4L is at a disadvantage in performance parameters compared with its competitors. On the other hand, the main competitor of the new Audi A4L, the Mercedes-Benz C-Class currently on sale, has not yet ushered in the time window for the facelift, and it is difficult to attract enough attention from the market at this stage. The main changes of the mid-term facelift model of the BMW 3 Series are concentrated on the modular engine. The new B48 is compared with the old N20 engine. Although the parameters are similar, this engine, which is newly developed for BMW's entry-level front-wheel drive car, is mainly aimed at reducing costs by relying on 100% domestic production and assembly by Brilliance. This news may not be good for models that are lagging behind in market competition. It can be seen that the evolution of the Audi A4L is constantly upgrading, which further enhances the comprehensive strength of the model. After everyone has gained advantages in wheelbase and space, it is still fully capable of pulling a long distance behind the pursuers behind. Innovative technology has become the second engine of Audi's development. The new A4L points the way for the future . Of course, Audi's innovation of new models is not only reflected in the engine that provides driving power for the car. In the era of intelligent automobiles and the Internet of Things, the innovative technology carried by the new Audi A4L shows the outside world the second engine of automobile development. The new Audi A4L integrates the most abundant electronic technology configuration and the most extensive driving assistance system in its class, including ACC adaptive cruise control, traffic jam assistance system, active lane keeping, lateral assistance system, 360-degree panoramic image, rear traffic warning, etc. In addition, it fully conforms to the trend of the times of digitalization and the Internet, equipped with a 12.3-inch full LCD instrument panel to bring a unique virtual cockpit experience in its class, supporting Apple CarPlay function in-vehicle system, and the MMI infotainment system based on the MIBⅡ platform also adds handwriting input and zoom functions, focusing on the simplification of operation procedures, interpreting intelligence with "subtraction", and opening up new ideas for in-vehicle intelligence. It is also worth mentioning that in addition to the big data system "Cloud Mirror" independently created by FAW-Volkswagen Audi, on the day of the launch of the new Audi A4L, FAW-Volkswagen Automotive Co., Ltd. also joined hands with Audi to formally sign a tripartite cooperation memorandum with Alibaba, Baidu and Tencent. In the future, dialogues and discussions will be held in the fields of big data mining, e-commerce ecosystem, automotive Internet finance, vehicle networking platform construction and urban intelligent transportation, and jointly promote the in-depth integration of the automotive industry and the Internet industry. At present, FAW-Volkswagen Audi cooperates with Alibaba Group to make it the first luxury car brand in China equipped with high-resolution 3D maps, and Audi models are equipped with Baidu CarLife, allowing users to operate functions such as navigation or music services on the Audi MMI infotainment system. FAW-Volkswagen Audi's current cooperation with Tencent focuses on the in-vehicle information system. All Audi models will be combined with WeChat Mycar services, and through seamless data transmission between WeChat and cars, location and music sharing functions can be realized between cars. "Breakthrough in technology, enlighten the future" is Audi's impressive brand purpose. The Audi A4L once again integrates into the torrent of the times with a new attitude, not only bringing a more outstanding car to the market and consumers, but also the innovative technology and Internet-based research and development concepts allow the world to see the turning point of automobile development. This forward-looking layout will surely give the Audi brand the driving force and competitiveness to lead the times again. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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