How to quickly increase the popularity of your live streaming room?

Live streaming has become a standard sales method for all companies today, including education companies. However, in order to do live streaming well, the most important thing is to increase the popularity of the live streaming room . The higher the popularity, the more frequent the interaction in the live streaming room, the better the atmosphere, and the more new fans the brand can bring, and the sales conversion rate will also increase.

Whether we are broadcasting live on WeChat official accounts, mini-programs, video accounts, or on platforms such as Douyin, we can increase the popularity and retention of the live broadcast room through the following aspects, thereby increasing our course sales.

01 Set up the live broadcast room

If we want our live broadcast to be popular, the most basic thing is to set up our live broadcast room well, which is something that most novices will ignore when they start broadcasting.

1. Live cover settings

Whether users are browsing the live broadcast plaza of the short video platform, learning about the live broadcast through WeChat public account live broadcast notifications, or being forwarded by friends, we need to make users interested as soon as they see it.

Therefore, we can work hard on the cover, promotional posters, main and sub-titles, and interest points of the live broadcast room, so that users can't help but want to click.

2. Layout of the live broadcast room

The live broadcast room is equivalent to our offline store. If the store is messy, users will not be willing to stay for long, let alone make purchases.

Therefore, our live broadcast room can be arranged as simply as possible to fit our brand, so that users who click in will feel comfortable and professional, and be willing to stay and listen to you for a few words, so that you will have the opportunity to supplement, display and sell.

3. Reasonable combination of anchors and teaching assistants

The quality of a live broadcast has a lot to do with the interaction in the broadcast room. More directly, it has a lot to do with the ability and cooperation of the host and the teaching assistant.

On the one hand, the anchor needs to be highly professional so that users can have a sense of trust and feel that the course is really helpful to them, and only then will they be likely to purchase our courses; on the other hand, they also need to be able to mobilize the atmosphere of the live broadcast room. Of course, many teachers may be very professional, but they may not be good at or have enough time to interact. At this time, we can also match them with an assistant teacher to joke with fans appropriately, and even ask for attention, reposts, comments, orders, etc. They can also respond to fans' questions and feedback through text, etc., or help the anchor collect questions and let the anchor answer them in stages.

A good interactive atmosphere in the live broadcast room can directly increase product sales and fan stickiness.

02 3 big moves to stimulate users

It is very difficult to create a live broadcast room that purely promotes courses and products because users will become tired. We can stimulate users through the following three tricks.

1. Send benefits

Welfare is always an effective weapon to stimulate the audience. For example, holiday benefits, Mid-Autumn Festival, National Day, Double 11, etc., or we create a "festival" ourselves, such as anniversary celebration, fan day, birthday party, etc., and find a reason to give benefits to users, which can stimulate the activity of the live broadcast room.

As for the way of giving benefits, taking the WeChat public account live broadcast room built by Maker Artisans as an example, teachers can adopt live broadcast raffles, live broadcast room roulette , etc. The prizes can be a combination of virtual and real objects, such as red envelopes, store points, online courses, coupons, materials, books, teaching aids, etc.

2. Guest Interaction

We can often see various celebrities appearing in the live broadcast rooms of Wei Ya and Li Jiaqi. This is a typical traffic complement.

Our live broadcast room can also invite well-known experts and masters in the industry. For companies with strong brand IP, we can also invite the boss to participate and create the president’s live broadcast room.

3. Special theme live broadcast

We can attract fans precisely by creating special themed live broadcast rooms and share some courses.

For example, teaching how to put on makeup, how to skin care, how to do fitness, or how to write and hold a pen, how to draw, how to get started with photography, etc. For example, a family education institution holds a special session on "How to Control Your Own Emotions", where teachers share and practice on the spot. Fans feel that the session is full of useful information and do not feel that it is a forced sales pitch. Instead, they will actively purchase the course and recommend it to friends with the same needs.

Therefore, conducting user surveys and planning corresponding themes before each live broadcast will also help to stimulate everyone's interest and increase the popularity of the live broadcast room.

03 Conclusion

In general, educational companies can greatly improve the popularity of the live broadcast room and stimulate user conversion by properly arranging the live broadcast room and offering benefits, guest activities, theme live broadcasts, etc.

Of course, in order to do the above "soft arrangement", we also need a strong "hard support", that is, a professional, full-featured and constantly evolving live broadcast system to give full play to the effectiveness of our live broadcast room.

For example, the Maker Artisan live broadcast system has a variety of live broadcast types to meet different teaching scenarios, and during the live broadcast, you can also interact by connecting to the microphone, asking questions, giving rewards, giving gifts, drawing prizes, selling goods through live broadcasts, inviting rankings, etc., which creates an active classroom.

After the live broadcast, using the data analysis function, educational companies can also efficiently review the live broadcast, including the number of online users, live broadcast bit rate, live broadcast reward records, live broadcast purchase records, live broadcast viewing details, live broadcast lottery status, etc., to gain a deeper understanding of user preferences and analyze the live broadcast effect, so as to make better designs for the next live broadcast.

The layout of the live broadcast room, the control of the process, the professional experience, the review after the end, and the attention to detail. I believe that every content entrepreneur with high-quality content can win his own stage in this era of live broadcast.

Have you achieved all of the above in your live broadcast room?