If Apple makes good use of Touch ID, it will have a bright future
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If Apple can successfully deploy Touch ID mobile payments in the iTunes backend in developed and developing countries, this service will become the company's most important and profitable service. The mobile payment market is developing rapidly, and the most important device is the mobile phone. As of June this year, there are nearly 250 mobile payment service providers in 89 countries around the world, with more than 60 million active users. In nine African countries, there are more mobile payment accounts than bank accounts. Tanzania had 100 million mobile payments in December last year, with a total amount of more than $2 billion. These data show that more and more users are abandoning traditional payment methods and choosing to complete payments through mobile devices. Currently, iTunes has 800 million accounts linked to credit cards and a secure authorization system, Touch ID. Apple's advantage in entering the mobile payment market is very obvious. Of course, Apple's target market will be different. Many African families who use mobile payments have an income of less than $300 per month, which also makes them unlikely to become iPhone users. iPhone users may already rely on electronic payments and online payments such as Paypal. Of course, these payment methods are complicated to operate and unsafe. The payment ecosystem is already mature and is waiting for the most important changes. Apple CEO Tim Cook publicly stated that the company is very interested in the field of mobile payment, and the goal of developing Touch ID also took mobile payment into consideration. Many industry observers believe that Apple will enter the mobile payment market in a high-profile manner after releasing the next generation iPhone this fall. Rumor has it that the iPhone 6 will be equipped with an NFC chip, support NFC mobile payment, and complete authorization through Touch ID. Apple sells more than 30 million iPhones every quarter, and almost everyone who buys an iPhone has an iTunes account bound to a credit card. The so-called iPay system will become one of the important features that distinguish Android and Windows Phone. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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