If Apple makes good use of Touch ID, it will have a bright future
|
If Apple can successfully deploy Touch ID mobile payments in the iTunes backend in developed and developing countries, this service will become the company's most important and profitable service. The mobile payment market is developing rapidly, and the most important device is the mobile phone. As of June this year, there are nearly 250 mobile payment service providers in 89 countries around the world, with more than 60 million active users. In nine African countries, there are more mobile payment accounts than bank accounts. Tanzania had 100 million mobile payments in December last year, with a total amount of more than $2 billion. These data show that more and more users are abandoning traditional payment methods and choosing to complete payments through mobile devices. Currently, iTunes has 800 million accounts linked to credit cards and a secure authorization system, Touch ID. Apple's advantage in entering the mobile payment market is very obvious. Of course, Apple's target market will be different. Many African families who use mobile payments have an income of less than $300 per month, which also makes them unlikely to become iPhone users. iPhone users may already rely on electronic payments and online payments such as Paypal. Of course, these payment methods are complicated to operate and unsafe. The payment ecosystem is already mature and is waiting for the most important changes. Apple CEO Tim Cook publicly stated that the company is very interested in the field of mobile payment, and the goal of developing Touch ID also took mobile payment into consideration. Many industry observers believe that Apple will enter the mobile payment market in a high-profile manner after releasing the next generation iPhone this fall. Rumor has it that the iPhone 6 will be equipped with an NFC chip, support NFC mobile payment, and complete authorization through Touch ID. Apple sells more than 30 million iPhones every quarter, and almost everyone who buys an iPhone has an iTunes account bound to a credit card. The so-called iPay system will become one of the important features that distinguish Android and Windows Phone. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
<<: Report: More than 60% of 4K TVs have not been quality tested
Recommend
How should tool apps operate?
Two days ago, a reader gave me a trial of their t...
Watch the fifth season of "The Debaters" and talk about how to operate talents
"The Rap of China" is a program produce...
How to write a good title? All the tricks for a “100,000+” title!
As we all know, the number of readers of public a...
Tik Tok, Kuaishou, Bilibili... How do beauty KOLs conduct cross-platform marketing?
How should beauty short video KOL marketing be do...
Talking nonsense in the name of responding to doubts, what lies did Qudian CEO Luo Min blatantly tell?
Late in the evening, I was amused by an interview...
Crazy snacks, but don't forget to pay attention to this thing in the bag
Have you ever noticed that there is a small desic...
China Automobile Dealers Association: China's used car manager index is 42.5% in June 2022
On July 1, 2022, the China Automobile Dealers Ass...
Advertising creative production methodology
I believe that many of my friends have also seen ...
The evolution of China’s automotive ecosystem: Trends in smart mobility
The latest survey results of Roland Berger's ...
The hidden rules revealed! Analysis of cheating methods and anti-cheating methods in the mobile advertising industry
1. Click cheating Click fraud is a relatively low...
WeChat responds to the "killed" process of upgrading to iOS 13.2: urgent repair is underway
Recently, a small number of netizens found that t...
Is the agency fee for Yichang Fitness Mini Program high? Yichang Fitness Mini Program Agency Fees and Process
How much does it cost to be an agent for a fitnes...
The algorithm recommendation mechanism of Toutiao and Douyin is not as "stupid" as people say on the Internet!
In 1865, on the flat land outside Yongdingmen in ...
If you want to do a good job in Internet promotion, you must first avoid these misunderstandings
Today I want to talk about some misunderstandings...
Apple and Samsung's market share has both declined. Why are domestic mobile phones rising?
In the first quarter of this year, Apple and Sams...