The World Cup has changed: people are more enthusiastic about buying lottery tickets than watching the games
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When the World Cup group stage was not over yet, the sales of football lottery had doubled. The sales data released by the National Sports Lottery Center showed that the sales of football lottery on the first match day of the World Cup exceeded 150 million yuan. During the 2010 World Cup in South Africa, the cumulative sales of football lottery were only 2.3 billion yuan, while the sales of the Brazil World Cup in the first nine days have reached 4 billion yuan. Liu Yueye, director of the National Sports Lottery Center's Game Management Department, publicly said that he believed that the bets related to the World Cup would eventually exceed 10 billion. Unlike in the past, the skyrocketing figures are also backed by the network power of Taobao and WeChat. The craze for buying football lottery exceeds watching football At 7 o'clock in the morning, Xiao Wang, a senior football fan, got up and checked the results of the World Cup matches overnight - due to work reasons, he was not allowed to stay up late to watch the games, so watching the results in the morning became his homework. And in this World Cup, Xiao Wang has one more thing to do - open the football lottery betting software on his mobile phone and check whether the football lottery betting slips he placed were profitable or not based on the overnight results. In the past few games, Xiao Wang has made some money and some lost money on the lottery tickets he bought, but he still enjoyed playing. "Now when I greet my colleagues in the morning, I don't ask if they watched the game in the evening, but ask if they made money on the football lottery." Xiao Wang said. With the rapid development of the Internet, especially mobile Internet, football lottery has seen explosive growth during this World Cup. Sales data released by the National Sports Lottery Center show that the betting amount for the single-game score game of the World Cup opening match between Brazil and Croatia reached 13 million yuan. This figure means that the betting amount for a game has become the second highest sales day of the year. During the 2010 South Africa World Cup, the cumulative sales of football lottery were only 2.3 billion yuan, while the sales of Brazil World Cup in the first nine days have reached 4 billion yuan. According to Chen Gongwei, deputy director of the Shanghai Sports Lottery Center: Shanghai's physical betting stations have sold more than doubled than usual. "Many new lottery players have joined in," a senior lottery player made such a judgment based on the amount of different lottery types. Mobile Internet attracts new lottery players. The surge in football lottery sales is obviously due to reasons other than football. Internet betting, especially mobile betting, is considered to be the fundamental reason for the surge in football lottery sales. 500 Lottery is the only lottery website in China listed on the New York Stock Exchange. Four hours before the opening ceremony of the World Cup, its server was blocked by the enthusiasm of lottery players. Netizens who registered on the same day did not receive the verification code for more than half an hour. According to Taobao data, the average daily growth rate of Taobao lottery last week exceeded 20%, and the number of people who bought football lottery exceeded 4 million. "Free Mercedes-Benz, 100 million yuan endorsement fee", "guaranteed profit, free delivery for buying a full set of lottery tickets", all companies with Internet lottery sales business are making every effort to promote. Xiao Wang tried football lottery in this World Cup because he was attracted by a promotional activity pushed by a mobile terminal, and the result was out of control. "In the past, you had to go to the betting station to buy lottery tickets, but now you can do it by pressing a few keys on your mobile phone." In his opinion, the convenience of online football lottery is unmatched by traditional lottery betting channels. Online joint purchase becomes a professional way of playing. In addition to the participation of new lottery players, the unique joint purchase method of the Internet has also greatly increased the investment of lottery players in lottery tickets - small bets have become easier to win. This is the same as the new fund. It is difficult for retail investors to win the lottery by participating in the subscription of new shares alone, but the winning rate will increase if they buy new funds. The same is true for joint purchase of football lottery. People who have been exposed to football lottery know that if you want to bet on 14 games, you always feel that the funds in your hand are too little, but when you are really given enough funds, your mentality will change again, and you can only focus on stability and guarantee it if you can. So, when the results of the game come out, you find that the original bet, which could have been 3 or 1 (betting on victory or tie), can be done, but in order to be safe, you also added a 0 (betting on loss), which turned out to be a garbage bet, and the money was thrown into the water in vain. So is there a way to save money and greatly increase the chance of winning? The answer is yes, that is joint purchase. A joint purchase refers to a lottery ticket purchased by multiple people. The initiator is usually an expert who has in-depth research on football lottery. He divides the lottery plan into multiple copies. Participants can subscribe to one or more copies. When the progress reaches 100%, the ticket will be issued. If the progress does not reach 100%, the system will automatically cancel the order, and your funds will be returned to your account. Once you win the prize, the initiator will charge a certain percentage of commission, generally between 7% and 15%, and the remaining prize will be calculated according to the number of copies everyone participates. At present, the top football lottery experts in China have gathered on 500 Lottery Network and Dayingjia Lottery Network. Many experts can buy a joint amount of hundreds of thousands or millions per issue. This "crowdfunding" method is obviously impossible without Internet sales. At present, the football lottery jackpot is basically born on these websites. Reporter's Notes: The Ministry of Finance may wish to increase the return ratio. When it comes to football lottery, one topic cannot be bypassed - gambling. For overseas gambling groups, the Chinese mainland, with its large population and the yet to open gambling industry, is a "gold mine." Over the years, they have never relaxed their efforts to dig into this "gold mine". Online football betting, which is convenient, fast, highly secure and can directly reach players, has become one of the main ways for overseas football betting groups to make money. Some players told reporters that the highest winning amount of the official football lottery is only 5 million yuan. After deducting 20% of the tax, it is actually only 4 million yuan at most. Based on the above 1 million yuan betting joint purchase order, a slight mistake will cause huge losses. The low return rate provided by the National Sports Lottery Center has always been criticized. Taking the 14-game winning and losing lottery as an example, its return rate is only 65%. After deducting 1% of the public welfare fund, it is only 64%. If 20% of the tax is deducted after the winning, the rate of return is much lower than that of overseas. Therefore, for many years, the industry has been calling on the Ministry of Finance to increase the maximum winning prize to 10 million yuan to meet the needs of more and more large joint purchase orders for Internet lottery, while reducing tax deductions and increasing the return ratio to counter the penetration of overseas football betting. According to a survey conducted by the Institute of China Public Welfare Lottery of Peking University, the amount of gambling funds that flow out of China due to football gambling each year is equivalent to 15 times the total amount of lottery issued in China in a year, exceeding 600 billion yuan. "At present, the odds of football lottery in China are generally 0.2 to 0.7 lower than those abroad. In the long run, it means that we will give up the competition for some players. In the Internet era, when it is difficult to prohibit football gambling abroad, the losses will become greater and greater. More importantly, the guessing team that has been cultivated with great difficulty may eventually be attracted abroad." Chen Hao, CEO of Shanghai "Football Cube" Cheer, said with some concern. He suggested that in addition to increasing the return ratio, the National Sports Lottery Center should also enrich the football lottery gameplay, and increase the single-game guessing experience under the Internet lottery pattern to let underground players surface. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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