New Media Operations丨Operator Cases, Essential Collection Tools

A good idea or activity.

It does not necessarily require 100% originality, but it is about standing on the shoulders of predecessors and doing better.

With the help of various operational cases, you can open your mind, especially thinking and accumulating more about the form and gameplay of the activities.

1. Digitaling (https://www.digitaling.com/)

There will be updated advertising ideas here every day, and the latest industry trends will be monitored in real time to assist in reference of event ideas.

In the (Project) menu, Shuying.com will also help you find the activity cases that suit you more quickly based on different tags such as "hot searches" and "industry filters".

2. Meihua.info ( http://www.meihua.info/ )

In addition to providing the latest event cases in various industries, Meihua.com can also provide businesses with advertising monitoring data, news monitoring data, customized monitoring of MICE and other data intelligence services, but these are paid services.

3. Sina Weibo

The three most active accounts on Sina Weibo now should be obvious, marketing accounts, and self-media. Among them, "Little Wild Girl Learns to Tucao" and "Abnormal Human Research Center" are used as the marketing launches of most companies. Here you can see the marketing ideas of many companies at the first time.

In addition, there are some other websites that operators often use:

Huaban: https://huaban.com/

AdQuan: http://www.adquan.com/

Data Story: http://www.datastory.com.cn/

Socialbeta: https://socialbeta.com/

Adweek: https://www.adweek.com/

TOPYS: https://www.topys.cn/

Vision determines an operator's pattern and growth.

Many people want to learn and improve their personal abilities but don’t know where to start. Some company leaders don’t understand either, so they can only struggle in this situation every day.

It is recommended that you open this every week or even every day to see if there are any interesting case studies or useful information.

There’s not much to go into detail, so I’ll just recommend some websites that I usually visit so that you can see some of the industry’s top creative ways of playing.

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Author: Yinzhi

Source: Yinzhi