Industry and academia work together to build a better future - Honda successfully held a lecture on automobile styling design and drawing

On April 14 and 15, the 2018 Honda Industry-University Co-creation Project Automobile Styling Design Drawing Lecture (hereinafter referred to as the Drawing Lecture) with the theme of "Industry-University Co-construction, Future Co-creation" was held in the Styling Department of Honda R&D (China) Co., Ltd. in Guangzhou. Excellent styling design students from universities such as Guangzhou Academy of Fine Arts, South China Agricultural University, South China University of Technology, and Guangdong University of Technology attended the lecture and shared and discussed with Honda designers on topics such as design works and design thinking.

The Honda Industry-University Co-creation Project is jointly carried out by Honda's wholly-owned subsidiary in China, Honda Motor Co., Ltd. (hereinafter referred to as HMCT), and some universities in Guangzhou. It aims to cultivate localized application-oriented professional design talents in China through the industry-university cooperation model.

Since the launch of the project in 2013, HMCT has regularly sent professional designers to provide training to students majoring in styling design at partner institutions, covering topics such as automotive concept design, sketching techniques, clay model making techniques, and Alias ​​software modeling techniques.

At the same time, the school has also improved students' innovative awareness and practical ability through various forms such as course training, enterprise practice, project internship, graduation design, etc. Over the years, it has cultivated a group of professional design talents who are in line with enterprises and the market, and produced many excellent works.

As a talent training program, the Honda Industry-University Co-creation Program is not only an important part of Honda's localization development strategy in China, reflecting its determination and sincerity to deepen its presence in the Chinese market, but also plays a beneficial role in promoting the upward development of China's automobile industry. Students receive guidance from Honda's professional designers while in school, receive information from the front line of the market, and thus more directly grasp the trend of development, while also enhancing their hands-on practical skills. Students who have both theoretical and practical skills will significantly shorten their time to adapt to actual combat after leaving school, and can bring world-class design experience to actual work.

At present, China's automobile industry is undergoing transformation and upgrading, and cultivating professional automobile talents with practical skills is related to the development of China's automobile industry. Honda's industry-university co-creation project can cultivate professional design talents urgently needed by the industry and enterprises at a higher level through the model of enterprises participating in the training of skilled talents in colleges and universities, thereby enhancing the talent pool for China's automobile development.

In addition, Honda's industry-university co-creation focuses on the practicality, timeliness, quality and practical ability of talents. Cooperating universities can use information feedback from Honda and combine market orientation to carry out targeted student training. This talent training model that combines practice with theory is undoubtedly the spring of the education industry.

In addition to the industry-university co-creation projects, Honda has actively carried out a series of social welfare activities in the fields of environmental protection, education, safety, etc. over the years, and strived to practice corporate social responsibility. The "Energy Saving Competition" has been held continuously since 2007, with a total of more than 1,400 teams and nearly 7,500 people participating in this event. It has not only cultivated the innovative hands-on ability of a large number of students, but also promoted the public's environmental awareness; paying attention to environmental issues and actively responding to the "Green Water and Green Mountains" policy advocated by the Chinese government. In the afforestation activities in Inner Mongolia, Honda has planted more than 1.5 million seedlings and greened an area of ​​14,500 acres, making the once barren land green and full of vitality in ten years; in the field of education, the "Honda Dream Fund" was launched in September 2017 to provide support and help to young people from poor families who dare to dream and dare to challenge themselves to realize their dreams. Becoming "a company expected by Chinese society" is Honda's simplest goal in China.

In the future, Honda will give back to Chinese society by carrying out more social welfare activities and develop together with Chinese society.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.