Snapdragon 835 is being avoided by the top 5 manufacturers in the industry

In other words, the current mobile phone market still pays great attention to performance, but the basic rules of product upgrades must be followed. The law of doubling performance cannot be rushed; nor can the market accept new products. Therefore, after manufacturers launch iterative products, whether there are people who buy them is the most realistic question. Readers who have learned about Qualcomm Snapdragon 835 should have noticed that the performance highlighted by its naming skills has made it a "hot commodity" in the eyes of many users, but how is its current market performance?

1. Current situation of Snapdragon 835

Recently, a tech celebrity released information about the mobile phone chip industry, saying that although Qualcomm Snapdragon 835 has been released, very few of the industry's top five manufacturers use this processor, and these manufacturers represent the largest smartphone market share. If they don't use it, Snapdragon 835 will basically not be able to take off.

Of course, mobile phone giants such as Apple, Huawei, and Samsung already have their own chip platforms. This is a barrier built by various brands to resist Qualcomm's black box patent. Obviously, this is strongly related to the embarrassing shipment volume of Snapdragon 835.

It is worth noting that according to industry insiders, last year there were five major brands using Snapdragon 820, with a total shipment of 24 million, but this year, there are only two major brands (Samsung and Xiaomi) using Snapdragon 835.

Another key indicator is the actions of the "industry leaders". In 2017, the brands that can still achieve shipments of over 10 million are only the TOP5 manufacturers mentioned above (Apple, OPPO, vivo, Samsung, and Huawei). Among the TOP5, only Samsung is using Snapdragon 835 this year.

Therefore, recent data predicts that the usage of Snapdragon 835 will only be 15 million in 2017 (as mentioned earlier, the usage of Snapdragon 820 was 24 million in 2016). Considering that Snapdragon 835 is currently only supplied to its main partners Xiaomi 6 and Samsung S8, it is not difficult to see that Snapdragon's market share has dropped significantly.

2. Interesting road for manufacturers to choose

At present, the only phones equipped with Snapdragon 835 processors are Samsung S8 series and Xiaomi 6. Moreover, Samsung S8 only uses this chip in China and the United States. It is not difficult to see that Samsung's marketing strategy this year is mainly conservative. Xiaomi 6 has repeatedly suffered setbacks in the high-end market.

In addition, as OPPO and vivo, which have the strongest voice in the domestic supply chain, they have always taken user experience as their core route and focused on differentiated functional experience. They are willing to spend more manpower and material resources on solving user pain points. The performance advertised by Snapdragon 835 is not the sword that OV wants to break through. Therefore, for OV, which focuses on developing innovative functions and taking a differentiated route, this chip is not their ideal solution.

3. Snapdragon 835 is destined to fail to sell well in the street

"Snapdragon 835 is not an ideal solution for OV and Vivo." Combine this information with the following news: "OPPO expects to achieve 75 million shipments this year together with Vivo." Such sales of tens of millions of units directly draw a line between Snapdragon 835 and the market demand of OPPO. Even if we put aside the product positioning, the 10nm process yield of Snapdragon 835 is very low, and the unstable supply cannot guarantee the market demand of OPPO at all. Therefore, it will choose a chip solution with balanced power consumption and stable supply.

Obviously, among the top five mobile phone giants in the above industries, the product positioning of Snapdragon 835 runs counter to the needs of large customers with sales of tens of millions of units. Snapdragon 835 failed in front of them and it can be said that there is no market for it. This chip is not favored by them at all.

In addition to the above reasons, major mobile phone manufacturers have begun to realize that if they want to create more competitive products in the market, they must change their pure hardware products and thinking, and gradually move towards the combination of comprehensive elements such as hardware, systems, software and services. Only in this way can they meet users' increasingly picky experience requirements, especially now that the performance gap between smartphones is getting smaller and smaller, and users have little perception of daily use.

Finally, let's review the situation. Apple, Samsung, Huawei, and OV have occupied the top five in global smartphone sales, and can be said to have monopolized more than half of the global market. However, these manufacturers do not use Snapdragon 835 or rarely use it, which will inevitably have a great impact on the sales of Snapdragon 835. Compared with the Snapdragon 820 models of the same period last year, the share of Snapdragon 835 is almost negligible. Such a situation is truly regrettable.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.