App splash screen ads are nothing new. Although there is a "skip" button, such operation greatly reduces the user experience. In addition, some apps have hidden "traps" in the opening screen advertisement page, which looks like a "skip" button but is actually a portal to jump to another app. Not only that, the page popped up "Loading failed, please click to refresh". After clicking the "Refresh" button, it jumped to the activity interface of a shopping software. Such splash screen ads disguised as system messages have aroused the disgust of many netizens. Today, we learned from the official website of the Ministry of Industry and Information Technology that the Ministry of Industry and Information Technology has decided to launch a special rectification campaign in the Internet industry. It is reported that the special rectification campaign focuses on eight types of problems in four aspects, including disrupting market order, infringing on user rights and interests, threatening data security, and violating resource and qualification management regulations, involving 22 specific scenarios. In terms of disrupting market order, the focus is on rectifying problems such as malicious blocking of URL links and interference with the operation of other companies' products or services, including restricting normal access to other URL links without justifiable reasons and implementing discriminatory blocking measures. In terms of infringement of user rights, the focus is on rectifying problems such as application software launching pop-up windows to deceive and mislead users, and forcing them to provide personalized services, including scenarios where the entire screen of pop-up windows is a jump link, and false close buttons are provided during targeted push notifications. In terms of threats to data security, the focus is on rectifying problems such as companies failing to take necessary management and technical measures as required in the collection, transmission, storage and external provision of data, including failure to encrypt sensitive information during transmission and failure to obtain user consent before providing data to third parties. In terms of illegal resource and qualification management regulations, the focus is on rectifying "black broadband" and failure to perform website registration procedures, including subletting or using illegal network access resources, and failure to update registration information in a timely manner. |
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