China's 5G mobile phone sales ranking: Huawei is still the first, Xiaomi is overtaken

Although Xiaomi is not as good as Apple in the domestic mobile phone market, it ranks second in the international market. What is the reason for such a big gap in Xiaomi's market share?

Huawei 5G occupies the first place in the market

In the field of smartphones, Huawei has always occupied a leading position. But we all know that Huawei is now short of chips, and it is not known whether it can still occupy a leading position in the smartphone market. However, judging from the market share of 5G mobile phones in 2021 announced recently, Huawei has occupied 34.3% and successfully won the first place in 5G mobile phones, followed by domestic mobile phones OPPO and vivo; Apple, which has better sales in China, now only occupies 12.5%; the most surprising thing is that Samsung only accounts for 1% in China.

Although Huawei's mobile phone market share is not as high as in the first quarter, it still leads the Chinese market. And Huawei's P50 series, which is about to be launched, will bring another wave of fans to Huawei. By then, the sales of Huawei mobile phones will rise again. The main reason why Huawei mobile phones can take the first place in market share is that Huawei's 5G technology has been recognized by everyone. Huawei's 5G mobile phones have always been ranked first in the field of smartphones. This is true even if it is restricted by the United States. It may also be that the patriotism of the domestic people is aroused, and they buy Huawei mobile phones to support Huawei.

At present, Huawei's user base and market position are relatively solid. Although its market share has declined, it is still in a leading position. However, Huawei also needs to work harder. With the increase in sales of OPPO and Vivo mobile phones, if Huawei does not have the support of new models, it may be overtaken by them.

Although Huawei’s market share gap with the second place is quite large now, its position is still a bit worrying if Huawei’s chip problem is not resolved.

This time, Apple’s mobile phone sales were not as good as the three major domestic mobile phone brands, but its sales exceeded Xiaomi in this quarter and successfully occupied the fourth place.

Apple's mobile phone market share continues to rise. The main reason is the iPhone 12. As the first 5G mobile phone launched by Apple, it has won the favor of consumers with its other performance advantages. In less than 7 months after its launch, its global sales have exceeded 100 million units, which is completely comparable to the iPhone 6 of that year.

As for why Samsung phones only occupy 1% of the market in China, the reason is obvious to everyone. The explosion incident of Samsung phones caused Samsung's sales in China to decline rapidly.

Xiaomi's gap between domestic and overseas markets

In contrast, Xiaomi has been overtaken by Apple in the second quarter and is out of the top five. Although Xiaomi's domestic market ranking is not high, in the international market, Xiaomi has a 17% market share, successfully surpassing the United States and ranking second in the world. What is the reason why Xiaomi's sales in the domestic mobile phone market have not increased?

In fact, Xiaomi's failure to expand in the domestic mobile phone market is due to its diversified development. Before, Xiaomi only focused on being a mobile phone brand, and its own mobile phones were very good. At that time, its competitors were not very strong, so Xiaomi was able to take the lead. But now, Xiaomi has begun to operate more and more products, such as headphones, speakers, computers, and home appliances. Xiaomi is no longer only focused on the mobile phone field. It is precisely because its mind is too scattered that its original excellence in the mobile phone field is far less than before, so its sales and market in China have begun to decline.

Moreover, although Xiaomi began to decline in the mobile phone field, other brands were scrambling to develop their own brands and constantly increasing their own brand publicity. However, Xiaomi's publicity was far less than theirs, so consumers had fewer opportunities to learn about Xiaomi phones.

Furthermore, in the domestic market, Xiaomi mobile phones are mainly known for their cost-effectiveness. Not much investment is made in technology. But now people pay more attention to the performance of mobile phones. Xiaomi mobile phones often freeze, which does not give consumers a good experience. Therefore, only focusing on cost-effectiveness without increasing efforts in technology will definitely lead to a decline in mobile phone sales and market.

Conclusion

At present, Huawei's mobile phones have not been greatly affected. If Huawei's new models are launched, Huawei's market share will definitely increase. Although Xiaomi's mobile phones are the second in the world, its development in China also needs to be paid attention to in order to consolidate its position.