As a common online marketing method for modern enterprises, search engine marketing has important marketing value in enhancing corporate brand exposure and reputation. The knowledge mainly explained in this course includes the working principles of search engines, essential SEO tools, keyword selection methods, website homepage/URL/TDK tag optimization techniques, SEO on-site optimization, code optimization and external link optimization, etc. Through learning, students can master the search engine SEO optimization techniques for corporate and personal websites, and use the knowledge they have learned to help companies optimize their websites and increase website traffic. Highlights of this course: 1. The course explanation is easy to understand, suitable for beginners with zero foundation to quickly get started in the SEO industry; 2. The course content is designed based on the common enterprise optimization needs in the market, and the course is highly practical and applicable; 3. The lecturer has worked in the SEO field for many years, has rich project experience, and the course is of high value; 4. The course knowledge points are the more popular optimization methods in the SEO optimization market in 2021. Learning target l The course is suitable for people: College students who are about to graduate, are interested in search engine optimization, are network marketers for startup companies, or network marketing promoters with less than 1 year of experience, want to enter the Internet industry, and are confused about their career choices. lBasics required: I love online marketing, like playing with websites, and have a certain understanding of online marketing and online promotion. Learning objectives: l To make students familiar with and master the working principles of search engines and SEO tools; Let students learn how to filter website keywords Master the optimization techniques of website homepage, URL and TDK tag Master the methods and strategies of SEO on-site optimization Master the optimization settings of 301 redirects and 404 error pages Master the methods and strategies of website external link promotion Course Outline Chapter 1: Decoding How Search Engines Work Chapter 2 Essential SEO Tools and Official Platforms Chapter 3 Three-step method for keyword selection Chapter 4 Navigation, URL, TDK Optimization Techniques Chapter 5 SEO On-site Optimization Chapter 6 Code Optimization Chapter 7 Status Code Interpretation and Optimization Chapter 8 Website External Link Building Methods |
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