In the past five years, the Internet dividends have been one after another. There was a saying that goes like this: "If you have not encountered real estate speculation, now you must follow the pace of the Internet era. If you want to learn more, you can pay attention to the following: DY entrepreneurship, receive a thousand-yuan gift and learning privileges.

In 2006, if you uploaded a random picture of a product on Taobao, people would rush to buy it. That year, WeChat launched official accounts and WeChat mini-programs , and many people made a fortune from the dividends.

Answer Tea, which was made popular by Douyin , received 8,000 franchise consultation calls in one day thanks to a video, and grew from 0 to 249 franchise stores in two months; 5,000 orders of Shiseido Red Kidney were sold in 3 minutes; "Zhengshan Beef Brother" sold 1 million bottles of wine, 100,000 boxes of beer, and 200,000 steaks during the 618 Shopping Festival; Li Jiaqi sold 15,000 lipsticks in a 5-minute live broadcast . From the perspective of physical businesses, this is impossible to do!

Douyin short videos are generally 15 seconds long, focusing on several highlights in a short period of time, effectively explaining the product features and leaving a deep impression on users. At the same time, the short nature of short videos makes it convenient for users to watch them in fragmented time. Therefore, with the cooperation of marketing plans, a few dozen seconds of high-quality Douyin short video may make a product popular.

Nowadays, there are many sellers’ product jump links in Douyin videos with millions of followers. According to the data analysis of the search volume of KOLs in Douyin short videos, it has also increased a lot, which means that many businesses want to promote their products and brands on Douyin.

For those who don’t know how to sell goods on Douyin, I have sorted out three ways to sell goods on Douyin below.

Douyin jumps to Taobao link

The qualifications are complete, including: business license of an individual business owner or enterprise, legal person ID card, trademark registration certificate and authorization letter, trademark registration certificate, brand authorization letter, etc.

You need to meet Douyin's requirements for Taobao stores, open for more than half a year, with a store level of 1 diamond or above, and a store rating of 4.7 or above

Personal products enter Taobao Alliance and set a 20% commission, which is charged once for each sale.

Douyin Store

Deposit: Single category (2000 for individual and 4000 for enterprise), more than one category (10000 for individual or enterprise)

Account period: Half-month bills are issued from the 15th to the 30th, and the payment is made to the small shop within three weeks after the contract is filed.

Join the Selected Alliance, and e-commerce experts will be able to distribute in the window/video/live broadcast (the Selected Alliance will take 10% of the transaction amount)

Currently the featured alliance is closed

Douyin Mini Program Mall

Provide a business license to open a showcase/video/live broadcast and expert distribution. Internal purchases without redirects and no deposit required

No third-party commission, experts can freely set commissions, no long account period, WeChat management, user data analysis

As a short video platform, Douyin’s commercial marketing and traffic monetization are inseparable from the above three ways of selling goods.

The Douyin mini program can be said to be a versatile monetization tool - the mall can be used to sell goods, and companies can help direct traffic. No matter what industry you are in, there is always one suitable for you!

Understand the recommendation methods and rules of Tik Tok videos.

It is very simple to open a Douyin account. Just download the APP and log in directly with your mobile phone number, or you can log in with your Toutiao account. Because these two applications are brother products of the same company, the two applications can share fan data using the same account. In addition, you can also log in using Weibo. If you need to increase your followers on Weibo, you can also share the fans you have gained on Douyin, killing two birds with one stone.

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Property Definition
1After having an account, we need to understand the video recommendation mechanism of Douyin so that we can operate according to the rules. Then maintain the account, read more accounts of the same type, and browse them more often every day.

It is best to define the account as a grass-growing attribute, that is, grass-growing videos often appear in the recommended videos. If not, then keep it for a while, watch some grass-growing videos like normal users every day, and improve the activity of accounts that have not been used for a long time. How to see if your account has been tagged? Use other mobile phones to open the Douyin homepage of your account, click the small triangle symbol in the upper right corner, and check whether there are "people who may be interested" and "whether there are accounts of the same type as yours in this type" among the associated accounts recommended by the system.

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Account packaging
1 Start with the nickname, avatar, homepage background, and personal signature. What we do is to bring goods and we are a grass-planting account. If you don’t know how to package it, it’s also simple. Douyin has no shortage of peers, you can refer to them, for example, XX good thing, XX is preferred. The avatar and background must be good-looking. It’s best to consider it from a female perspective because most of the people who watch this kind of video and buy it are women, and women’s purchasing power is generally stronger than men. At the same time, before packaging the account, you must hide the previously published works.

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Launch phase
1. First take out a product for testing, shoot a few high-quality videos and post them on Douyin. Don’t do any packaging first, just push the 100-yuan Douyin + customization to see how much value it can bring. Age, region and interests can be selected according to needs.

How to sell products on Douyin
2 Select videos with potential (any video that can make a profit has potential) and package them. The packaging is also simple, which is to add comments and likes. Although it is simple, this step is essential. This is the psychological effect of everyone.

The ratio of likes and comments should be controlled well. It is impossible to say that there will be 100 comments for every 100 likes. This is obviously not in line with reality. Generally speaking, the number of comments divided by the number of likes is between 2% and 3%. At the same time, the account that posts comments should preferably be a female user.

3. After packaging, go and invest in Dou+, and this time the starting amount is 500, and at the same time maintain the comments and likes.

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Preparation
1 Almost all new accounts on almost all platforms need to be maintained first, and Douyin is no exception, and account packaging is the same as old accounts.

2. First post 10 landscape videos (taken outside the window or on the road), quickly turn on the showcase function, and then hide these videos.

3. Watch videos that promote content, so that your account will be labeled as promoting content.

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Launch phase
1 Each account should prepare about 10 high-quality videos and post them over several days, about two a day is enough.

2 After posting, invest in Dou+, choose to increase followers, and choose to be similar to the expert, and find about 20 similar planting accounts.

3 When each video costs about 30 or 40 yuan, hide the video and then make it public, which can save costs.

4. Compare the output value, select videos with potential, and then package and re-launch them in the same way as the old accounts.

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Which videos cannot be put on Dou+
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Please note as shown in the figure

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How to shoot videos suitable for dou+? If you want to save costs, you can use the method of mixed video.

Use Douyin data to find your peers. It is best to find the most recently released and most liked videos of your peers, so that you can conduct a better analysis.

How to play with the Douyin product promotion lens is very important. Take a small notebook and take notes. First of all, we must understand the logic of our video shooting, which can be summarized into four principles: First, we must capture the user. Douyin has the golden 3-second rule, that is, we must attract the user within the first 3 seconds. This can be achieved by using beautiful women or product effects;

Second, to show the product, the shot of this part is usually close-up and the lens effect is fixed;

Third, to show the use, the shot of this part should be sped up, don't waste time, and don't need close-ups, etc.;

Fourth, the effect must be demonstrated. This shot is very important and requires sufficient close-ups and time. It cannot be accelerated and must stay for at least 1-2 seconds. You can also take pictures of several parts for demonstration.