The latest overseas advertising and marketing methods in 2021

In a blink of an eye, 2020 has passed. This year was both magical and realistic, and it must have left a deep impression on many people. For advertising practitioners, there are also many good advertising and marketing ideas and methods that have been noticed. The new year has arrived. Under the influence of the new normal of the epidemic, advertisers will be more or less hesitant about their advertising spending. Advertising marketing methods and creativity have become increasingly important at the moment!

Today I will introduce to you some of the latest overseas advertising and marketing methods in 2021, hoping to bring you new inspiration!

Update your Google My Business profile

Google My Business profiles are very important for businesses that want to try Google ads. First, you need to make sure that your profile is copyrighted. Then you can optimize your listings. There are a few things to note:

1. Fill out frequently asked questions in the Q&A section of your profile.
2. Add some images or videos that showcase your business.
3. Reply to all comments.

Seize the holiday marketing opportunity

The holiday season may be over, but don’t miss out on any marketing opportunities you can get. You can still engage in holiday marketing by creating and posting holiday wrap-up posts on your blog or social media sites. Here are some tips:

1. If you have a catering company, post pictures or recipes of your holiday pie line-up!
2. Post pictures from previous holidays on Twitter and Instagram to share with your followers.
3. Cleaning services or home supply stores can provide tips on post-holiday cleaning or Christmas tree disposal, among other things.

Marketing for what’s coming up

You can do marketing for upcoming festivals, such as the Spring Festival, Valentine's Day, etc. If you have any plans for these events, such as an upcoming Valentine's Day special at your restaurant or a Valentine's Day menu feature at your restaurant, let your customers know. A promotional calendar is a great way to keep your customers informed of upcoming promotions and events your business is sponsoring or hosting.

Launch a customer loyalty program

Every business owner knows the value of loyal customers. Loyal customers mean returning customers, and returning customers are more likely to refer other customers. But how do you build customer loyalty? One way to do this is through customer loyalty programs, and January is the perfect time to launch such a program. you can:

1. Create a simple ticket card for your customers and get a stamp after each purchase. After stamping 10 cards, customers can get free products or discounted services.
2. Offer a discount for every new customer referred by a current customer.
3. Create a tiered loyalty program where customers can move up the tiers based on their purchase history, with better discounts available at higher tiers.
4. Make sure to promote the program on social media and in the specific locations where your business/store is located so that customers can easily find it.

Running Facebook Ads Campaigns

If you haven’t tested Facebook ads yet, you’re missing out. Think about the specific marketing goals you want to achieve, such as attracting more website visitors, growing your audience on Facebook, or collecting leads, and then run Facebook ads.

If you have some special early-year specials or promotions, use them in your ad copy to attract new customers. It is also important to note that Facebook advertising must be done with accurate audience targeting. Facebook interest word targeting tools can be used to help with precise targeting:

Solidify your annual goals or marketing plan

Whether you are an agency, business owner or a freelancer, you need to set annual career goals. Even though things may change quickly, having a plan or growth strategy in place can be helpful and help keep things moving forward on a day-to-day basis.

The above is the latest overseas advertising and marketing method in 2021 that I shared with you today. I hope it can inspire you!

Image source: Facebook, AdTargeting