Hua Shan "Brand Top-level Design"

Huashan's "Brand Top-level Design" resource introduction:

【Course Introduction】
Brand is an important symbol that distinguishes a product from similar competing products. In this class, Mr. Hua Shan will combine a number of well-known marketing cases with classic marketing theories, correct one's mindset, establish correct learning, and explain the core of corporate value and methods of building a brand.

This class is divided into two parts. The first half starts from the brand cognition and brand essence, and explains what the three brand views are and how to establish them; the second half uses rich cases to explain how to build corporate value by establishing brand value, and how to establish corporate strategy.

【Course Outline】

1. Understand the essence of the brand

2. Establish brand values ​​and creativity to reduce marketing costs

3. Brand building methodology

4. Corporate Value Wheel

5. Corporate social responsibility, business mission and corporate strategy in one

【Suitable people】
This course is suitable for people who want to build brand value using classic methodology based on the understanding of the essence of the brand.

【What you will get from this course】
Understand the core of marketing and the essence of brand;

Establish brand value and corporate value;

Rich cases, feel the charm of super symbols;

Classroom exercises to test learning outcomes in a timely manner.