Zhihu Q&A traffic promotion method!

Before talking about Zhihu , let me first tell you about the Q&A platform, so that you can have an understanding of the Q&A platform and understand why Baiyang SEO thinks it is a good place to build brands or promote traffic, or even find potential needs.

1. From the perspective of whether it costs money:

It can be divided into paid Q&A platforms and free Q&A platforms. Among the free question-and-answer platforms in China, the largest one is of course Baidu Knows. The previous paid version of [Fenda] seems to have no voice now. Of course, Zhihu has also launched the paid Q&A platform [Zhihu]. For example, when it comes to SEO, there are also paid questions on Souwai Q&A.

2. From the classification point of view:

The Q&A platform is divided into comprehensive Q&A and vertical Q&A. For example, Baidu Knows, Zhihu, Sina iAsk, 360 Q&A, or Wukong Q&A, which was later promoted by Toutiao, are all comprehensive Q&A platforms. For example, decoration Q&A, communication Q&A, 39 health Q&A, legal Q&A, etc. are called vertical Q&A.

In fact, it can be divided into domestic and foreign, social and non-social, etc. Baiyang is not so detailed. For example, many people who do foreign trade SEO must have used answers, Yahoo Answers, etc. For example, you can understand Zhihu as a real online question-and-answer community, which was invitation-only in the early days to ensure quality. Baidu Q&A is a search engine that focuses on solving problems.

Seeing this, Baiyang SEO asks you a question: Which do you think is the earliest question-and-answer platform in China? What about abroad?

Many people will definitely say, Baidu knows. Yes, Baidu Knows, what you may know is Baidu Knows. You would say Tianya Q&A, wrong, Tianya Q&A 2007. No need to guess Sogou, 360 will be even later. Baidu Knows was launched in June 2005, which is 14 years ago. But he is not the first. It is understood that the earliest one should be Sina iAsk in July 2004, but it was not called this name at that time. As for overseas, the earliest one should be Yahoo Answers. Of course, you are welcome to leave comments and corrections.

The reason why I spent so much time telling you about the classification and sources of Q&A is because you will have a better understanding of how to use the Q&A platform later. Baiyang SEO's writing style is to tell you to know the facts and the reasons behind them.

Baiyang SEO is a heavy user of Baidu. The first product I came into contact with on the Internet was QQ (including QQ Space), the second was Baidu, the third was Tianya, and the fourth was Sina Blog. Just search on Baidu and you will know. I don’t know how many people have been curious about this. I have been curious about this too. Of course, those born after 1995 and 2000 may not be curious about my public account, haha.

I searched for it among the crowd for hundreds of times, but when I turned around, I found it standing in the dim light. The Baidu here is the Baidu that is slowly losing its favor. When I was doing promotion in 2012, I started to know that Baidu Knows and even Baidu Encyclopedia were edited by ourselves, and my belief in its credibility was discounted. The same goes for Zhihu. The early invitation system guaranteed a lot of useful information, but now Zhihu, just like another professional APP Maimai, has an increasingly pretentious element, hahaha.

After talking about the platform product itself, Baiyang SEO will talk about the value of the question-and-answer platform and how to use it if we do product promotion (brand promotion) or traffic generation?

1. For operations

The operation here refers to website operation, user operation, and product operation, all of which can be used. Why do I say this? Many people who operate websites don’t know what content to update on the website? Doing product operations but don’t know how to write products? Doing user operations without knowing what user problems are. Baidu knows that now includes Zhihu, Wukong, vertical Q&A and other platforms. Take Baidu as an example:

If you are doing paid knowledge business and want to understand what ordinary users of paid knowledge are concerned about, just search on Baidu. If you want to learn more about paid knowledge opportunities, you can use Zhihu to search for answers. By the way, for that Baidu ad, you can take a look at the competitors~

2. For the market

For the market, what is the purpose of using Q&A? It can mainly be used in three aspects:

A. Brand word-of-mouth promotion. For example, many companies have marketing departments. The marketing department will issue some public relations manuscripts. These manuscripts can actually be divided into sections and organized into content and handed over to some professional question-and-answer people to handle. Because a user (whether an individual or a boss) will search and ask one, especially for enterprise services, for example, a certain ASO tool that Baiyang SEO has used before. When it comes to product promotion, Baidu gives positive protection, while Zhihu gives fair and in-depth answers.

B. Competitor monitoring. I don’t need to explain this, you all understand it. In fact, everyone has peers. You can monitor which good or bad reviews your peers have given. Don't be happy, as there is a possibility that your peers will be scolded, so you should also take precautions in advance. For example, the social e-commerce platform which is very popular nowadays. For example, Baiyang SEO once received a reputation request from a well-known social e-commerce company (my friend is doing it, I don’t). At that time, I saw that it said that when searching for peers, there should not be any negative information about him, such as whether a certain platform is a scam. Do you understand?

C. Own reputation monitoring

This is very important. A few days ago, Bai Yang Wu Shi finished reading the basic introduction to public relations written by a friend, and then he realized that when it comes to public relations, prevention is important, and it is also very important to discover word of mouth at the first time. Although Baiyang SEO does not handle public opinion or anything like that, if it is your own business, shouldn’t you pay attention to it? And Q&A platforms are a great place to do that. It is recommended that you get a registration number just in case. For example: A company as big as Haier has a dedicated Baidu Zhidao account for Haier after-sales service.

3. For SEO

For students who do SEO, the Q&A platform has two advantages:

The first is the reference of content source. Although Zhihu content cannot be copied, it can still be captured using certain tools, haha. But remember that it is for reference, not to copy other people's content without indicating the source. You may quote, but don't be a thief. What is a thief? It is someone who takes other people's content and writes it as his own original work.

Second, you can find long-tail keywords for writing

Many SEOs don’t know what to write and can’t find long-tail keywords. If your product is not well-known, you can search for well-known ones, such as how to use product XXXX. For example, when Bai Yang was selling hairy crabs before, he would write it himself or ask people to write it and collect titles on Q&A.

4. For self-media

If you are like me, you also have your own public account and want to build your own personal brand, or you are engaged in new media operations in your company, how do we use this Q&A platform?

01 If you are building your personal IP, you can now see how to use Zhihu as mentioned above. You can answer questions on Zhihu, or write columns, such as mine on BaiyangSEO. Let me tell you a real case of my sister.

Last time I posted on Zhihu, and Apo and I encouraged her to do it. In less than a month, her Zhihu followers increased by more than 1,000 (as shown in the picture), which is faster than mine. The pictures prove it.

What did she do? Then it starts with naming, including an introduction, and then answering some questions every day. Interaction, and no traffic generation was done at the beginning, wait until the account is established before generating traffic. In fact, her public account, Planet, is also doing well~

If you are working in new media in an enterprise and you don’t know what topic to write about, you can also search on the question-and-answer platform to find the topic you want to write about, such as the hot list on Zhihu. In addition, you can find the corresponding topics by directly searching keywords on Zhihu.

Finally, Baiyang SEO will talk about how to use questions and answers to attract traffic.

Many people will say that leaving WeChat or phone number will be blocked when using Q&A to attract traffic. Yes, that’s because your method is wrong. Here are a few methods to share:

1. Answer first, then modify and leave advertisements, which is suitable for Zhihu;

2. Find people with high account levels to answer. They can leave messages. How to find them? You can go to Taobao or look for it in QQ groups.

3. Keep doing Q&A to build yourself a professional IP, and when someone searches for your IP, you use your own website to convert. For example, Baiyang SEO. If you search for Baiyang SEO on Baidu, you can basically see mine.

4. The form of the answer, for example, you can leave an advertisement, use a picture, change the words, etc. In fact, you will know many methods by trying them twice.

Regarding Baidu Knows, you can take a look at the recommendations at the end of the article. This article will end here. Feel free to leave me a message with your thoughts.

Author: Bai Yang

Source: Baiyang SEO Optimization Tutorial (ID: baiyangseo)