30 Taobao online store promotion methods that novices must read

For a novice opening a store, just waiting won’t work. How can others know your store if you don’t promote it, so don’t be lazy. As the old saying goes, there is no wealth without effort. Doing business on Taobao requires heavy advertising and promotion to increase the exposure of the online store and increase traffic. With more traffic, opportunities will come. This work must be carried out continuously and with constant efforts to be done in a planned manner. Here are a few promotion methods I have summarized:

1. SNS online store soft article promotion method: SNS type online stores are very popular now. To go to SNS online stores, you mainly go to a few popular SNS online stores and add hundreds or thousands of users in a targeted manner. Then choose the appropriate soft article and reasonably attach the online store link, and publish it in your own blog. Then ask some of your friends to share it, so that many people will pay attention to your article and your online store.

2. Submit to the website for promotion: online store navigation site, online store directory site.

3. SNS online store API cooperative promotion method: If you or your employees have certain technical capabilities, you can develop some small plug-ins related to your own online store products, and insert them into the school and the domestic website. Just plug in any SNS online store that has an open API. Many online stores are doing this now. If you go to the campus to see which open applications are available, you will find that many of them are provided by small online stores, and they all have more or less advertisements for their own online stores. Moreover, the earlier you enter this market, the better. Many SNS online stores are just beginning to try to develop APIs, and the audit requirements are not particularly strict yet. When you have more online stores in the future, it will be difficult to integrate them into SNS online stores.

4. Favorites promotion method: Add pages with some exciting content to QQ bookmarks, Baidu collections, Yahoo collections, etc., so that netizens who like these contents can read and collect them.

5. Moderator alliance promotion method: This method is suitable for the promotion of forum community online stores. That is to say, first join some moderator alliances, such as the Daqi Moderator Alliance, which is very good. Submit some wonderful content of the forum every day, waiting to be accepted by relevant channels. Once accepted, it will bring you a lot of IPs. The most I have ever brought more than 30,000 IP clicks to my online store in just two days.

6. Promotion method of pinning replies: Actually, I don’t know what to call this method. It has very little limitation. As far as I know, it is only used in Mop.com. So let’s call it pinning replies for now. I discovered this method by accident when I was checking the IP addresses of my online store. I found out that more than 200 IP addresses came from a post on MOP that day. But I knew we had never posted any promotional posts there, so I thought it was a bit strange. I went to check out the post and found out that someone had posted a link to our online store and pinned the reply, which brought us more than 200 IP addresses. Later, I chatted with some netizens who often hang out on MOP and learned that I could use a tool called "Yueming Fu" to pin the reply. Moderators cannot delete it. Only administrators have the right to delete it, so it can usually be pinned to the top for a period of time.

7. Registration promotion with rewards: a promotion method to increase the number of member registrations. Generally, people promote products by offering prizes for registration or some other methods to incentivize registration. Nowadays, people are very realistic and will not do anything that is not profitable.

8. Free game promotion method: Free game is to hang a free game in your online store, but it must be the same as the theme of the online store and it must be interesting.

9. QQ group promotion method: use dozens of QQ, each QQ joins dozens of groups, and post the online store once a day. On average, 50 QQ accounts * each QQ account joins 50 groups * 50 people in each group = 75,000 people watching. If you have more QQ accounts, join more groups, join larger groups, and have more people in each group, the promotional effect will be better. Even if we exclude QQ users who are not online, the effect cannot be underestimated. Be patient and don't be afraid of being kicked. In addition, you can send group emails in QQ groups. For example, you can recommend the wonderful content on your online store ******.com in an email.

10. Search engine promotion method: Today's novice webmasters are most enthusiastic about this short, flat and fast method. The function of searching online stores is to integrate network resources and help netizens find the most suitable online store content. Bringing traffic to other online stores is an unexpected side effect. The online store promotion columns of many webmaster-type online stores seem to have become SEO areas. The best way to do SEO is to have standardized web page codes, fast access speeds, unique content with little repetition, be useful to netizens, and be unique.

11. Soft article promotion method: write articles, or quote good articles, and cleverly add your own website address.

12. Blog promotion method: soft articles must have a place to be published. One is to post it to the forum or article site, and the other is to post it to the blog. One advantage of posting on a blog is that it won’t be deleted randomly.

13. Web excerpt promotion method: promote high-quality web pages, pictures, and posts to web excerpt sites and aggregation online stores. If recommended, it can also get a lot of traffic.

14. Forum promotion method: register dozens or hundreds of forums, register dozens of accounts in each forum, and set the signature as your own online store. Publish popular content and push up your own posts. Be careful about changing your username and posting controversial titles and content. A good title is 100% of the success of forum promotion. The forum mentioned here refers to the general forum, including message boards, forums, BBS and other places where netizens may gather.

15. The Third Pole Promotion Method: While promoting your online store, add your own Third Pole of Wealth number. Add your own Third Pole of Wealth number at the end of the content of each web page to expand your visibility and bring in additional wealth.

16. QQ and MSN nickname promotion method: change the nickname to a URL.

17. Non-requested email promotion method: Use professional mass email tools to collect email addresses in batches online, and then send them in bulk. Many online stores now use email addresses as user names. Therefore, collecting email addresses is much more convenient than before. Moreover, these email addresses are active email addresses that netizens frequently use, rather than invalid email addresses, so the effect is good. The email title should be "standardized" so that netizens don't mistake it for spam.

18. Word-of-mouth promotion method: Create good content and let netizens spread the word of your online store on their own initiative.

19. Restricted access content promotion method: divide the online store content into access levels and set access conditions. Give netizens a promotional link. Netizens can only access the content after they recommend a certain number of visitors or register as members. This method is often used by non-mainstream color love online stores, and the effect is excellent.

20. Online store ranking voting promotion method: Joining the online store rankings launched by other online stores, or ranking online stores for other sites, can effectively increase the display rate of online stores.

21. BT Electric Stove Wowga Resource Promotion Method: You can put your own online store in the audio and video files, especially in some video files that require certificates to watch, and you can even pop up the online store. Some webmasters use this method, taking advantage of the latest movie releases, to publish a video file and get hundreds of thousands of IPs. The effect is absolutely first-class.

22. Image watermark promotion method: Preventing other online stores from quoting images is not only unfriendly and ineffective, but also blocks search engine inclusion. From a certain perspective, other online stores are also special netizens of your own online store. If you put a watermark on your online store, put the address of the online store, and actively ask other sites to quote the pictures to increase the exposure of the website, then the promotional effect will be very good. Watermarking methods include image watermarking, video watermarking, webpage watermarking…

23. Video source Flash promotion method: Today’s video online stores all provide external access interfaces. When other online stores and blogs quoted these videos, they directly promoted the online store and expanded its influence.

24. Email automatic reply promotion method: set up automatic reply in the mailbox, and set the online store address and online store introduction as the automatic reply content. When you receive any email, the mailbox will automatically reply to it.

25. Free one-way link promotion method: Free links to other online stores can not only enrich the information of your own online store, but also your own web page results may appear when netizens search other sites.

26. Promotion method of exchanging links between online stores: This was the most popular method of online store promotion a few years ago. Nowadays, there are very few online stores that exchange links.

27. Batch submission and link exchange promotion method: Use automatic submission tools to submit your online store to the friendly link column of other online stores. When webmasters are reviewing whether to approve your site, they will contribute an IP to you. The development of human society benefits from the improvement of the degree of automation of tools. We must fully utilize the Internet's advantages in automated, digital, and mass information transmission, be good at using mass publicity tools, and save repetitive human labor.

28. Free resource promotion method: provide free services to other online stores, such as free statistics, free reviews, free weather query codes, free blogs, free IP query codes, free stock query codes, free search codes, free online customer service systems, free message boards, free domain names, free space, free PR evaluations, free e-books, free inquiries, free QQ, free certification, free materials, etc. Make the services you provide become standard for other online stores. After a long time, traffic will naturally come.

29. Content alliance promotion method: This method is suitable for webmasters with server resources. Provide a platform that can bind the domain names of other online stores, give the first and last advertising positions of the online stores to other webmasters, and attract other online stores to join. It seems like it is helping other online stores, but in fact it is promoting its own online store and expanding its popularity and influence. The largest traffic on the Internet is not from searching for online stores, but from other online stores. Search traffic for online stores is huge, but on average, there are only a few dozen of them on each site, which doesn’t really mean much to me. Attracting one webmaster is better than attracting thousands of netizens. This approach is long-term and lasting.

30. Client software plug-in promotion method: Webmasters with technical skills can use this method. Develop popular client software commonly used by netizens, such as chat tool software QQ, online game tools, download tool online store Xunlei, etc., all of which can pop up windows, directly pop up the online store homepage, or pop up some activity pages. The effect is amazing.