Three preparations you need to make before switching to operations

I heard you want to switch operations ?

You have to think about it carefully!

Maybe in your eyes, this business only requires chatting with users, playing together, it is fun and easy, and you can earn a lot of money.

That's not the case at all!

To operate, you must at least be prepared for the following:

1. Be prepared to suffer

Many people lack basic common sense.

A person's income is directly proportional to his substitutability (excluding resource monopoly).

The easier the job is, the lower the difficulty and the easier it is to be replaced. Why should I give you a high salary? After all, there are a lot of people waiting to take over the job and they are willing to take a lower salary.

Therefore, the eyewear industry will not be violent. You can’t make 100,000 yuan a month by selling spicy hot pot, otherwise everyone would open an eyewear store and sell spicy hot pot. Likewise, operations is not a happy and easy industry at all.

If you feel happy and relaxed and play the same thing every day, I can only say with regret: you haven't even got started yet!

It is easy to chat with users in a WeChat group , but it is troublesome to increase the activity of members, and it is difficult to get a hundred responses.

It is easy for the official Weibo to post some jokes every day, but it is troublesome to attract fans to interact and difficult to build a brand image.

It is easy to come up with an activity out of the blue, but it is troublesome to implement the activity, and it is difficult to achieve the goal of increasing daily active users and payment rate.

The path to advancement in operations is from easy to difficult, from aimless to result-oriented, from ignorance to insight into user psychology and deep understanding of business logic, until one becomes an excellent operator.

Only then can you be worthy of the golden sign of operation - being responsible for the results.

2. Be prepared to be bored

Remember, never say during an interview: I know nothing about operations, but I’m willing to learn !

Why are we recruiting? To work !

You don't know anything, why should I hire you?

If you are willing to learn, can you at least talk about the ideas behind event operations , the definition of lost users, and the differences between WeChat and Weibo operations during the interview?

You can't say anything. Tell me you are willing to learn?

I also interviewed a young man who held my hand and said: Brother, you should pay me less as long as you can keep me...

Brother, actually I would rather spend a little more money and find a capable operator. Because the cooperation structure in the company is network-like, one shortcoming will result in a waste of overall resources.

Therefore, we rarely recruit new people .

Unless it is repetitive work .

For example, e-commerce operations may involve uploading and shipping goods; user operations may involve customer service; and content operations may involve various types of copying and pasting.

For example, my first job was to handle user reports.

Don't believe those chicken soups. Miracles come from the ordinary. As long as you stick to doing the job at hand well, you will always be able to excel.

It's all bullshit.

Operations involve a lot of simple, repetitive tasks. Someone has to do these things!

Who did it? You haven't gotten started yet, so it's up to you to do it.

Most of these jobs can be mastered in 1-2 days. In the long months that follow, you won't feel any growth, only boredom, complete boredom.

It's boring, but you have to stick with it.

And the way to get rid of boredom is definitely not to do the job at hand better. No matter how skilled you are at washing dishes, can you be a chef?

From time to time, you should look up and see what the people around you are doing, and then ask yourself why they are doing it. If you can’t figure it out, go to Baidu, or find an opportunity to ask people directly.

When you can understand operations and everyone's behavior from a higher level, you should take the initiative and look for opportunities to practice .

Try writing a push , designing a small event, operating a small WeChat group, or creating your own public account .

These will ensure that you are not completely inexperienced when applying for a job.

3. Be prepared to grow on your own

The fastest way to grow is to have someone to lead you and a fast- growing company (or department).

If you are smart and loyal enough , a reliable leader will be happy to lead you. After all, it can reduce your workload.

Notice:

Loyalty = Reliability + Sincerity

Loyalty ≠ flattery

A fast-growing company means more job vacancies and wider upward paths .

But there is a great chance that you are in a small company struggling on the brink of life and death, or a large company that is huge and slow, or just a mediocre company.

At the same time, you have a leader who is unreliable or doesn’t like to lead people.

There are many different ways for leaders to survive. Some rely on ability, some rely on resources, some rely on information asymmetry, and some rely on fighting and passing the buck.

At this point, you can only rely on yourself.

Don't ever fantasize about quick success; growth is always difficult .

Master the secrets of writing in 2 hours , understand user operations in 3 hours , or take a 2-day course to be promoted to senior operations. These are all wishful thinking.

From elementary school to high school, a full 12 years , you didn’t learn Chinese well enough to write essays, and you could only speak English one word at a time when chatting with foreigners.

Want to master the secrets of writing in 2 hours? hehe.

I always say that operations are a very complicated thing.

Different products, different stages, different resources, and different purposes require different operating methods.

So I often write 3,000 or 5,000 words at a time. Actually, I would like to write something shorter. After all, if the article is too long, the opening rate and spread will be affected. Nowadays, the trend of time fragmentation is more serious, and there is so much content to watch.

But there is no way. If I want to explain it thoroughly, I have to write so much .

The official account now has 10,000 followers. The opening rate of each article is 20%, and the ratio of sharing + collection is 10%. I often feel that you may be the most learning-loving fans on the entire Internet ...especially when some fans show me their notes and mind maps.

But I can only help you understand some problems, I can't help you solve the problems directly.

There is a gap between understanding and being able to do.

What you learn from books is always superficial. One must practice it oneself to truly understand it.

IV. Conclusion

It's not fun to operate .

It is highly purposeful, the situations it faces are often complex, and the resources it can mobilize are very limited.

Operations can be fun.

The premise is that you enjoy it. The growth in user scale, the expansion of business scale, and users’ gratitude and feedback will all make you feel a sense of accomplishment.

To do operations, you must be prepared to suffer, be bored, and grow alone.

Having said that, if you still want to do operations, we welcome you with open arms.

By the way, let me tell you a little shortcut. Read all the articles in "Jinlong Chats about Operations" 5 times , and you will gain a flexible operations framework and systematic operations thinking . Don't look confused during the interview.

Let me tell you another little trick: watch slowly .